TempWorks Software Incorporated
Digital Marketing Manager, Hybrid
TempWorks Software Incorporated, Santa Rosa, California, us, 95402
Digital Marketing Manager, HybridOpportunity to join high growth wine company in newly created Digital Marketing Manager position. With a passion for the wine and spirits industry, growth and innovation, and an
entrepreneurial mindset
, you will be joining a likeminded team of professionals making exciting things happen.Leading the online presence of both wine and spirit brands, you will play a key role in developing and executing the digital marketing strategy, driving brand awareness, and engaging online communities.Hybrid Schedule: Mon & Fri - Remote; Tues, Wed, Thurs - OnsiteYou will:Create high-quality and visually appealing content (photos, videos, graphics) that resonates with our target audiences
Maintain content calendars that align with marketing goals and brand story
Build and foster positive relationships with online community
Monitor and respond to comments and messages in a timely and professional manner
Manage online reputation and address any negative feedback
Develop and manage targeted media buys
Analyze campaign performance and optimize for maximum reach and engagement
Track and analyze key metrics for all digital marketing efforts
Generate dashboard to communicate performance and progress
Optimize the user experience for branded sites, in collaboration with Brand Managers and web development team
Assist with online initiatives for wholesale e-commerce channels
Create and share engaging content to promote our wines to distributors and retailers
You have:Bachelor’s degree required. 4 years of digital marketing, preferably within wine, luxury goods or beverage industry.
Strong understanding of social media marketing best practices, including community management, content creation, and paid advertising
Proven ability to develop and execute data-driven marketing strategies
Experience with content creation tools (e.g., Photoshop, Canva) and basic knowledge of video editing
Strong analytical skills and experience with reporting tools (e.g., Google Analytics)
Strong analytic, strategic and creative skills
Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment
$120K - $140KHire Contingent on passing background check
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entrepreneurial mindset
, you will be joining a likeminded team of professionals making exciting things happen.Leading the online presence of both wine and spirit brands, you will play a key role in developing and executing the digital marketing strategy, driving brand awareness, and engaging online communities.Hybrid Schedule: Mon & Fri - Remote; Tues, Wed, Thurs - OnsiteYou will:Create high-quality and visually appealing content (photos, videos, graphics) that resonates with our target audiences
Maintain content calendars that align with marketing goals and brand story
Build and foster positive relationships with online community
Monitor and respond to comments and messages in a timely and professional manner
Manage online reputation and address any negative feedback
Develop and manage targeted media buys
Analyze campaign performance and optimize for maximum reach and engagement
Track and analyze key metrics for all digital marketing efforts
Generate dashboard to communicate performance and progress
Optimize the user experience for branded sites, in collaboration with Brand Managers and web development team
Assist with online initiatives for wholesale e-commerce channels
Create and share engaging content to promote our wines to distributors and retailers
You have:Bachelor’s degree required. 4 years of digital marketing, preferably within wine, luxury goods or beverage industry.
Strong understanding of social media marketing best practices, including community management, content creation, and paid advertising
Proven ability to develop and execute data-driven marketing strategies
Experience with content creation tools (e.g., Photoshop, Canva) and basic knowledge of video editing
Strong analytical skills and experience with reporting tools (e.g., Google Analytics)
Strong analytic, strategic and creative skills
Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment
$120K - $140KHire Contingent on passing background check
#J-18808-Ljbffr