Space Executive
Account-Based Marketing Manager
Space Executive, New York, New York, United States,
We are working with a High Growth SaaS platform, utilising AI to optimize operations and key processes in the Financial Services space. They are looking for a ABM Manager who will be key in working with the sales team and building out account-specific marketing programs. Focused on increasing awareness and engagement with their strategic prospects in the Insurance space.
Responsibilities:
Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision makers across the buyer’s journey.
Work with the Sales team to define and develop the personas and ICP within accounts, ensuring the messaging aligns to the persona's challenges and expected business outcomes
Work cross-functionally to align with stakeholders across Marketing, Customer Success and Sales to execute on integrated account activation plans
Collaborate with content teams to provide customised campaigns and tailored thought leadership material.
Track and Monitor KPIs for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics
Requirements:
5+ years of experience in ABM/Field Marketing in a B2B environment (Financial Services, Fintech or Insurtech are desirable)
Track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
Somebody who is an operator, able to get sh*t done and work in a dynamic and fast paced environment.
This role is based Remote in the USA
(No Visa Sponsorship Offered)
If this sounds like you're skillset, Apply now
#J-18808-Ljbffr
Responsibilities:
Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision makers across the buyer’s journey.
Work with the Sales team to define and develop the personas and ICP within accounts, ensuring the messaging aligns to the persona's challenges and expected business outcomes
Work cross-functionally to align with stakeholders across Marketing, Customer Success and Sales to execute on integrated account activation plans
Collaborate with content teams to provide customised campaigns and tailored thought leadership material.
Track and Monitor KPIs for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics
Requirements:
5+ years of experience in ABM/Field Marketing in a B2B environment (Financial Services, Fintech or Insurtech are desirable)
Track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
Somebody who is an operator, able to get sh*t done and work in a dynamic and fast paced environment.
This role is based Remote in the USA
(No Visa Sponsorship Offered)
If this sounds like you're skillset, Apply now
#J-18808-Ljbffr