When I Work
Product Marketing Manager
When I Work, Minneapolis, Minnesota, United States, 55400
When I Work is a remote first company. We are open to hiring candidates in the continental US and Ontario, Canada. If an onsite location is important to you in your search, you are welcome to work from our Minneapolis HQ office.Who We Are
We help hourly teams get shift done. At When I Work, everything we do starts with a mission to make shift work awesome. We deliver on that mission by making every piece of hourly workforce management - scheduling, time tracking, shift trading, team messaging, and more - easy and straightforward for managers and employees alike.As the Product Marketing Manager, you will be part of the team responsible for go to market strategy for the company. When you join this team, you will work with product, marketing, sales, and customer support to help bring new products and features to market. You will be uniquely positioned and empowered to make a huge impact in the lives of hourly employees.What You'll Do
As the Product Marketing Manager, you are at the center of where product builds end and cross-functional go-to-market readiness begins. You are responsible for owning feature launches internally ensuring our teams have the information they need to successfully go-to-market. You will collaborate cross-functionally to develop go-to-market project plans. In this role you will:Work closely with the Product and Marketing teams to build and execute product marketing plans that help achieve business goals related to When I Work products and solutions.Be the central character for go-to-market strategies for new products, new features and how we talk about our products to our customers.Own pricing and packaging, ensuring our plan tiers align to our customer segments, are competitive in-market and help manage customer throughout their lifecycle with When I Work.Understand the market through market analysis, input from Sales, Success and Support teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges.Create new opportunities for monetization from products and services, build the right messaging, positioning, packaging and pricing, and work closely with Brand, Performance, Lifecycle Marketing, Sales and Success teams to take these to market effectively.Work with the Product team to provide input, market and support the product roadmap and vision.Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure impact of programs being managed.Who You Are
You are a detail oriented, curious, and critical thinking professional who enjoys the challenge of keeping many different people, schedules, and details aligned. You are an excellent communicator with a unique ability to think through who needs to know what, when and the downstream impacts of changes. You are seeking a position where you can take your natural strengths of project management, time management, and communication skills into a role that is highly cross-collaborative and impactful.Experience And Skills Needed
5+ years of related product marketing and/or product management experience in B2B (or B2C) SaaS solutions working across teams.Demonstrated experience in leading a product marketing function in a high-growth environment.Demonstrated success in positioning and launching differentiated products and solutions in the B2B space preferably or B2C.Critical Thinker: critically dissecting and distilling complex issues to formulate actionable strategic decisions and action plans. You learn from mistakes and seek constant improvement.Data-Informed: able to dissect complex business issues, analyze large amounts of data (often from disparate sources), and draw business-specific conclusions and actionable implications.Distillation: able to disambiguate, structure, and simplify complex concepts and scenarios into "So What?" and "Now What?" insights to inform stakeholders.Influence: asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action.Independence: You work well in ambiguity. You are a self-starter and can get projects moving while rallying people around you.Shown ability to develop pipeline building strategy for new offerings and up-sell, cross-sell and account-based marketing programs to grow existing relationships.Must be strong in translating complex concepts into compelling messaging for all audiences, including C-level, middle management and employees.A sense of humor.What Would Be Awesome To Have
Experience at a Product Lead Growth organization.What's In It For You
Professional development allowance.Paid parental leave.Medical benefits - employee premiums paid 100% by When I Work.Dental benefits- employee premiums paid 100% by When I Work.Paid vacation and holidays.Flexible work environment.401K Match.Remote first culture including home office set-up stipend and ongoing telecommuter stipend.Casual dress code.Dynamic and dedicated team.We believe actions speak louder than words. Every encounter with our people and products should be memorable and helpful. Challenges are exciting, failure is how we learn, and we all have an entrepreneurial spirit. Building an inclusive and equitable workplace isn't lip service. We invest our time and our money in organizations that are not only working to diversify the current jobscape, but also investing in the future of talent. We're motivated by a strong, innovative, and passionate work culture and we're constantly searching for ways to improve and get shift done.Whether you're a perfect match or not, if it sounds like a good fit, we encourage you to apply.
The tech industry is notorious for its lack of diverse representation, and we're aware of the research showing that historically underrepresented groups are less likely to apply to a job if they don't believe that they meet all of the criteria. Are you hesitant to submit an application because you're not sure if you check every box? Apply anyway! We would love to hear from you and figure out what you can add to the culture here at When I Work.We'd love to talk to you! Please submit the following to apply:Resume (including months/years of employment for each position).Cover letter including:an overview of your existing experience.a convincing reason why you'd like to work at When I Work.Must already be authorized to work in the United States or Canada on a full-time basis for any employer.
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We help hourly teams get shift done. At When I Work, everything we do starts with a mission to make shift work awesome. We deliver on that mission by making every piece of hourly workforce management - scheduling, time tracking, shift trading, team messaging, and more - easy and straightforward for managers and employees alike.As the Product Marketing Manager, you will be part of the team responsible for go to market strategy for the company. When you join this team, you will work with product, marketing, sales, and customer support to help bring new products and features to market. You will be uniquely positioned and empowered to make a huge impact in the lives of hourly employees.What You'll Do
As the Product Marketing Manager, you are at the center of where product builds end and cross-functional go-to-market readiness begins. You are responsible for owning feature launches internally ensuring our teams have the information they need to successfully go-to-market. You will collaborate cross-functionally to develop go-to-market project plans. In this role you will:Work closely with the Product and Marketing teams to build and execute product marketing plans that help achieve business goals related to When I Work products and solutions.Be the central character for go-to-market strategies for new products, new features and how we talk about our products to our customers.Own pricing and packaging, ensuring our plan tiers align to our customer segments, are competitive in-market and help manage customer throughout their lifecycle with When I Work.Understand the market through market analysis, input from Sales, Success and Support teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges.Create new opportunities for monetization from products and services, build the right messaging, positioning, packaging and pricing, and work closely with Brand, Performance, Lifecycle Marketing, Sales and Success teams to take these to market effectively.Work with the Product team to provide input, market and support the product roadmap and vision.Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure impact of programs being managed.Who You Are
You are a detail oriented, curious, and critical thinking professional who enjoys the challenge of keeping many different people, schedules, and details aligned. You are an excellent communicator with a unique ability to think through who needs to know what, when and the downstream impacts of changes. You are seeking a position where you can take your natural strengths of project management, time management, and communication skills into a role that is highly cross-collaborative and impactful.Experience And Skills Needed
5+ years of related product marketing and/or product management experience in B2B (or B2C) SaaS solutions working across teams.Demonstrated experience in leading a product marketing function in a high-growth environment.Demonstrated success in positioning and launching differentiated products and solutions in the B2B space preferably or B2C.Critical Thinker: critically dissecting and distilling complex issues to formulate actionable strategic decisions and action plans. You learn from mistakes and seek constant improvement.Data-Informed: able to dissect complex business issues, analyze large amounts of data (often from disparate sources), and draw business-specific conclusions and actionable implications.Distillation: able to disambiguate, structure, and simplify complex concepts and scenarios into "So What?" and "Now What?" insights to inform stakeholders.Influence: asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action.Independence: You work well in ambiguity. You are a self-starter and can get projects moving while rallying people around you.Shown ability to develop pipeline building strategy for new offerings and up-sell, cross-sell and account-based marketing programs to grow existing relationships.Must be strong in translating complex concepts into compelling messaging for all audiences, including C-level, middle management and employees.A sense of humor.What Would Be Awesome To Have
Experience at a Product Lead Growth organization.What's In It For You
Professional development allowance.Paid parental leave.Medical benefits - employee premiums paid 100% by When I Work.Dental benefits- employee premiums paid 100% by When I Work.Paid vacation and holidays.Flexible work environment.401K Match.Remote first culture including home office set-up stipend and ongoing telecommuter stipend.Casual dress code.Dynamic and dedicated team.We believe actions speak louder than words. Every encounter with our people and products should be memorable and helpful. Challenges are exciting, failure is how we learn, and we all have an entrepreneurial spirit. Building an inclusive and equitable workplace isn't lip service. We invest our time and our money in organizations that are not only working to diversify the current jobscape, but also investing in the future of talent. We're motivated by a strong, innovative, and passionate work culture and we're constantly searching for ways to improve and get shift done.Whether you're a perfect match or not, if it sounds like a good fit, we encourage you to apply.
The tech industry is notorious for its lack of diverse representation, and we're aware of the research showing that historically underrepresented groups are less likely to apply to a job if they don't believe that they meet all of the criteria. Are you hesitant to submit an application because you're not sure if you check every box? Apply anyway! We would love to hear from you and figure out what you can add to the culture here at When I Work.We'd love to talk to you! Please submit the following to apply:Resume (including months/years of employment for each position).Cover letter including:an overview of your existing experience.a convincing reason why you'd like to work at When I Work.Must already be authorized to work in the United States or Canada on a full-time basis for any employer.
#J-18808-Ljbffr