Performance Marketing Manager

Overview

Paid Search ManagerWe are looking for a highly motivated and experienced

Paid Search

Manager who will

be responsible for

developing, implementing, and

optimizing

paid advertising campaigns for our company. The ideal candidate must be able to

identify

target audiences, craft compelling ad copies,

monitor

and analyze results, and generate high-quality leads while staying within budget. The

Paid Search

Manager should also stay

up-to-date

with the latest trends and practices in digital marketing to maximize results.

Responsibilities

ResponsibilitiesDevelop, implement, and

optimize

PPC campaigns across different platforms such as Google

Ads

, Bing Ads

to increase traffic, leads, and conversions.Conduct comprehensive keyword research and create ad copies that are compelling, relevant, and targeted to the right audience.Set up and

maintain

tracking mechanisms to measure and report on the performance of campaigns,

identify

areas for improvement, and adjust campaign strategies accordingly.Collaborate with the marketing team to align paid advertising efforts with broader marketing goals.Stay

up-to-date

with the latest industry trends, technologies, and best practices in paid advertising to continuously drive innovation and results.Manage relationships with third-party vendors and providers to ensure

maximum

ROI from all paid advertising channels.

Qualifications

RequirementsProven experience as a PPC Manager or Digital Marketing Specialist with hands-on experience in managing

revenue-generating

PPC campaignsIn-depth knowledge of Google AdWords, Bing Ads, and other PPC platformsStrong analytical skills and ability to interpret data from various sources to make data-driven

decisionsExcellent written and verbal communications skills with a creative mindset and ability to craft compelling ad

copy

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