Money Fit by DRS
Marketing Manager
Money Fit by DRS, Uxbridge, Massachusetts, us, 01569
Job Overview:We are seeking an experienced and dynamic Marketing Manager to join our team at Blackstone Valley Cannabis, a community focused small business dedicated to our customers, employees, and quality cannabis without compromise. As the Marketing Manager, you will play a crucial role in developing and implementing marketing strategies that resonate with our corporate values, enhance brand visibility, and drive measurable business growth.
Key Responsibilities:Community Engagement:
Build and maintain strong relationships with the local community, customers, and key stakeholders.Develop strategies to actively engage with the community through in-store promotions, events, sponsorships, and partnerships.Plan, execute and participate in trade shows, community events, in-store events, as well as events for wholesale partners.Develop and execute traditional grassroots type marketing campaigns locally to drive measurable activity to the retail location.Brand Development:
Work collaboratively with the leadership team to refine the brand identity.Develop and implement brand building initiatives to establish a strong and positive brand presence in the community.Ensure all marketing materials align with the brand guidelines and effectively communicate the business values.Design and implement a go-to-market strategy for BVC’s wholesale product launch.Thoroughly understand and ensure compliance of all marketing strategies with state regulations and restrictions within the cannabis industry.Digital Marketing:
Develop and execute digital marketing campaigns, including social media, email, text, and online advertising to support retention, new customer acquisition, and brand awareness.Monitor and analyze digital marketing performance metrics, adjusting strategies as needed to optimize results.Stay updated on industry trends and recommend innovative digital marketing approaches to enhance community engagement.Content Creation:
Create compelling and relevant content for various channels, including social media, website, and newsletters.Develop a content calendar to ensure a consistent flow of information and engagement with the community.Collaborate with internal teams to gather content and stories that resonate with the local audience.Create and maintain company digital assets for our website, online menus, and wholesale partners including branding and product images.Public Relations:
Manage public relations efforts to enhance the business's reputation and visibility in the community.Monitor and respond to online reviews and comments, ensuring a positive online presence.Market Research:
Conduct market research to identify opportunities, trends, and competitive landscape within the local community.Use insights from market research to inform marketing strategies and adapt campaigns to meet changing community needs.Budget Management:
Develop and manage the marketing budget, ensuring cost effective strategies that maximize return on investment.Monitor expenses and provide regular reports to the leadership team on marketing performance.Analytics and Reporting:
Assist in creating relevant KPI’s for all marketing strategies.Utilize analytics tools to track and analyze the effectiveness of marketing campaigns.Provide weekly reports on marketing activities, key performance indicators, ROI and make data driven recommendations for continuous improvement.
Qualifications:Bachelor's degree in Marketing, Business, or related field.3-5 Years of proven experience as a Marketing Manager, preferably in a community focused or small business environment.Strong understanding of digital marketing, social media, and community engagement strategies.Excellent communication and interpersonal skills.Ability to think creatively and strategically, with a problem-solving mindset.Entrepreneurial spirit with the ability to independently prioritize time, stay highly organized and efficient in a fast-paced work environment.Flexibility to attend events at night and during weekends.Must be 21 years of age.
Benefits:50% employer paid medical and dental insurance, 401K, Employee discount, Paid Time Off
If you are a creative and strategic marketer with a passion for community engagement, we invite you to apply and contribute to the growth and success of our community focused small business.
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Key Responsibilities:Community Engagement:
Build and maintain strong relationships with the local community, customers, and key stakeholders.Develop strategies to actively engage with the community through in-store promotions, events, sponsorships, and partnerships.Plan, execute and participate in trade shows, community events, in-store events, as well as events for wholesale partners.Develop and execute traditional grassroots type marketing campaigns locally to drive measurable activity to the retail location.Brand Development:
Work collaboratively with the leadership team to refine the brand identity.Develop and implement brand building initiatives to establish a strong and positive brand presence in the community.Ensure all marketing materials align with the brand guidelines and effectively communicate the business values.Design and implement a go-to-market strategy for BVC’s wholesale product launch.Thoroughly understand and ensure compliance of all marketing strategies with state regulations and restrictions within the cannabis industry.Digital Marketing:
Develop and execute digital marketing campaigns, including social media, email, text, and online advertising to support retention, new customer acquisition, and brand awareness.Monitor and analyze digital marketing performance metrics, adjusting strategies as needed to optimize results.Stay updated on industry trends and recommend innovative digital marketing approaches to enhance community engagement.Content Creation:
Create compelling and relevant content for various channels, including social media, website, and newsletters.Develop a content calendar to ensure a consistent flow of information and engagement with the community.Collaborate with internal teams to gather content and stories that resonate with the local audience.Create and maintain company digital assets for our website, online menus, and wholesale partners including branding and product images.Public Relations:
Manage public relations efforts to enhance the business's reputation and visibility in the community.Monitor and respond to online reviews and comments, ensuring a positive online presence.Market Research:
Conduct market research to identify opportunities, trends, and competitive landscape within the local community.Use insights from market research to inform marketing strategies and adapt campaigns to meet changing community needs.Budget Management:
Develop and manage the marketing budget, ensuring cost effective strategies that maximize return on investment.Monitor expenses and provide regular reports to the leadership team on marketing performance.Analytics and Reporting:
Assist in creating relevant KPI’s for all marketing strategies.Utilize analytics tools to track and analyze the effectiveness of marketing campaigns.Provide weekly reports on marketing activities, key performance indicators, ROI and make data driven recommendations for continuous improvement.
Qualifications:Bachelor's degree in Marketing, Business, or related field.3-5 Years of proven experience as a Marketing Manager, preferably in a community focused or small business environment.Strong understanding of digital marketing, social media, and community engagement strategies.Excellent communication and interpersonal skills.Ability to think creatively and strategically, with a problem-solving mindset.Entrepreneurial spirit with the ability to independently prioritize time, stay highly organized and efficient in a fast-paced work environment.Flexibility to attend events at night and during weekends.Must be 21 years of age.
Benefits:50% employer paid medical and dental insurance, 401K, Employee discount, Paid Time Off
If you are a creative and strategic marketer with a passion for community engagement, we invite you to apply and contribute to the growth and success of our community focused small business.
#J-18808-Ljbffr