Essex Property Trust
Manager, Content Marketing
Essex Property Trust, Irvine, California, United States, 92713
City
Irvine
State
California
Job Location
Irvine Regional Office (Derian)
Position Type
Regular
Title: Manager, Content Marketing
Location: Full-time exempt position in our Irvine Corporate Office
Position Type: Hybrid, M-W in office and Th-Fri remote
Travel: Occasional travel will be required
Department: Marketing & Communications
Reports to: Senior Director, Marketing & Communications
Supervises: Content Marketing Team
The Manager, Content Marketing, is responsible for developing long and short-term strategies to effectively convey messaging, strengthen brand identity, and elevate marketing and communications efforts through visual storytelling. They will lead the group responsible for creating and maintaining strategy and execution of videography, photography, virtual tours, virtual staging, visual renderings and graphic design. They will also manage vendor relations, budgets, collateral development, and support KPI’s through analytics and reporting. The Manager, Content is an experienced strategist who can envision and curate content with the ability to consistently communicate a brand’s story as well as design sensibly to envision how content will be presented or distributed in various formats and through multiple channels. This role requires collaboration with various stakeholders, including Operations, Sales, Revenue Management, Learning & Development, Investor Relations, and Human Resources. Additionally, the Manager is responsible for leading the Content team and the financial administration of multimedia marketing activities and ensures that all marketing initiatives align with the overall business objectives and goals.
Responsibilities - Essential Job Functions Include The Following
Drive multimedia strategy and execution from concept to completion.Create, manage, and maintain an end-to-end process for special projects including photography, video, and virtual tour shoots; virtual staging; renderings; ADU updates; acquisitions and dispositions; lease-ups as well as new service offerings, etc.Stay abreast of the latest in multifamily technology and trends to enhance strategies and explore innovative solutionsManage Photo Shelter, including image refreshes, and support SEO efforts with next-gen image formats and SEO tagsServe as the multimedia marketing “expert” and lead and manage its executionCreate new multimedia content and proactively update and refresh across various platforms and systems, including website, CRM, and third-party syndication softwareSupport ongoing digital efforts, including image refreshes, SEO development strategy, blog and landing page development, community page updates, and ongoing website maintenanceDraft briefs, coordinate logistics, maintain project calendars, and communicate updates on project statusesManage feedback from various stakeholders and make timely adjustments to projects to address concernsMaintain and manage a network of third-party vendors including agencies and freelancersResearch and meet with vendors routinely to ensure support network is aligned with business objectives and goalsLead contract negotiations to ensure all agreements and contracts are in line with business requirements and are value drivenIdentify benchmarks, define KPIs, and establish reporting requirements to measure successMaintain inventory of marketing collateral in an efficient and effective mannerManage expenses against budget and approve vendor invoicesLead, coach and manage Content teamWork collaboratively with Essex marketing teams as well as other departmentsIdentify, define and document marketing SOPsContribute to the development of all marketing associates and the positive culture of the group as a wholeSupport corporate events, as assignedParticipate in all other marketing team activities and planning sessionsOther duties and special projects as assigned by supervisor
Qualifications
Education: Bachelor’s degree in multimedia, visual arts, visual communications, graphic design, or a related field is required5+ years of relevant corporate experience2+ years of experience in managementRich knowledge and passion for multimedia including all phases of production and execution through multiple online channelsProven experience coordinating with technical and business partner teamsExceptional project management and leadership skills including managing agencies and or/vendorsProficient in Microsoft Office 365: Word, Excel, PowerPoint, Publisher, OneDrive and ZoomSkilled with Adobe Creative Suiteand multimedia content management software, such as Photo ShelterExperience in real estate, architecture, or multifamily industryis a plus
Skills
Prior project or program management experienceHighly organized with proven ability to manage multiple projects and work well under time and other constraintsFamiliar with content management best practices and process documentationAbility to lead a team of diverse backgrounds and skill setsOutstanding presentation and written and verbal communication skillsTakes ownership and initiative to drive projects from inception to completion and navigate roadblocksStrong experience in video production including video creation and editingfor multiple channelsExperience in video creation and editingExperience in graphic design, including branding, typography, layout, composition, color theory, and visual communicationsData driven and understands the importance of KPI’s, measurement, tracking and reportingDrive for continuous improvementFirm understanding of user experience, search engine optimization (SEO) and search engine marketing (SEM) skillsStrong attention to detail and follow-through combined with enterprise level and scalable approachComfort with technical details and digital solutionsStrong analytical and decision-making skillsTeam player and collaborator, with a belief in the importance of transparency and information sharingTakes ownership and initiative to drive projects through to completionStrong can-do attitude and the ability to pivot as neededProfessional demeanor, positive approach and sense of humorDesire for growth and development of self and team
All full-time regular associates are offered competitive salaries, experience career growth, and are eligible for benefit packages that include medical, dental, vision, paid parental leave, 401k employer match, excellence rewards, wellness programs, and much more. With our Sunday property operations office closures, 10 paid holidays, and 15 PTO days, work/life balance is a priority! Additionally, most positions are eligible for a housing discount of 20%.
Essex provides great communities in which to live, work and invest. We are a purpose-driven company, and we pride ourselves on promoting an internal culture of growth and opportunity by engaging, enabling, and empowering our teams. Working at Essex is not a destination. It is a journey where you can confidently build your career.
The salary range for this position is $88,000.00 - $132,000.00 per year. New hires generally start between $88,000.00 - $110,000.00 per year. The final salary offer will be determined after reviewing relevant factors, including but not limited to skill sets; relevant experience; internal equity; and other business and organizational needs.
This role is also eligible to participate in Essex’s discretionary Annual Bonus program that is commensurate with the level of the position.#J-18808-Ljbffr
Irvine
State
California
Job Location
Irvine Regional Office (Derian)
Position Type
Regular
Title: Manager, Content Marketing
Location: Full-time exempt position in our Irvine Corporate Office
Position Type: Hybrid, M-W in office and Th-Fri remote
Travel: Occasional travel will be required
Department: Marketing & Communications
Reports to: Senior Director, Marketing & Communications
Supervises: Content Marketing Team
The Manager, Content Marketing, is responsible for developing long and short-term strategies to effectively convey messaging, strengthen brand identity, and elevate marketing and communications efforts through visual storytelling. They will lead the group responsible for creating and maintaining strategy and execution of videography, photography, virtual tours, virtual staging, visual renderings and graphic design. They will also manage vendor relations, budgets, collateral development, and support KPI’s through analytics and reporting. The Manager, Content is an experienced strategist who can envision and curate content with the ability to consistently communicate a brand’s story as well as design sensibly to envision how content will be presented or distributed in various formats and through multiple channels. This role requires collaboration with various stakeholders, including Operations, Sales, Revenue Management, Learning & Development, Investor Relations, and Human Resources. Additionally, the Manager is responsible for leading the Content team and the financial administration of multimedia marketing activities and ensures that all marketing initiatives align with the overall business objectives and goals.
Responsibilities - Essential Job Functions Include The Following
Drive multimedia strategy and execution from concept to completion.Create, manage, and maintain an end-to-end process for special projects including photography, video, and virtual tour shoots; virtual staging; renderings; ADU updates; acquisitions and dispositions; lease-ups as well as new service offerings, etc.Stay abreast of the latest in multifamily technology and trends to enhance strategies and explore innovative solutionsManage Photo Shelter, including image refreshes, and support SEO efforts with next-gen image formats and SEO tagsServe as the multimedia marketing “expert” and lead and manage its executionCreate new multimedia content and proactively update and refresh across various platforms and systems, including website, CRM, and third-party syndication softwareSupport ongoing digital efforts, including image refreshes, SEO development strategy, blog and landing page development, community page updates, and ongoing website maintenanceDraft briefs, coordinate logistics, maintain project calendars, and communicate updates on project statusesManage feedback from various stakeholders and make timely adjustments to projects to address concernsMaintain and manage a network of third-party vendors including agencies and freelancersResearch and meet with vendors routinely to ensure support network is aligned with business objectives and goalsLead contract negotiations to ensure all agreements and contracts are in line with business requirements and are value drivenIdentify benchmarks, define KPIs, and establish reporting requirements to measure successMaintain inventory of marketing collateral in an efficient and effective mannerManage expenses against budget and approve vendor invoicesLead, coach and manage Content teamWork collaboratively with Essex marketing teams as well as other departmentsIdentify, define and document marketing SOPsContribute to the development of all marketing associates and the positive culture of the group as a wholeSupport corporate events, as assignedParticipate in all other marketing team activities and planning sessionsOther duties and special projects as assigned by supervisor
Qualifications
Education: Bachelor’s degree in multimedia, visual arts, visual communications, graphic design, or a related field is required5+ years of relevant corporate experience2+ years of experience in managementRich knowledge and passion for multimedia including all phases of production and execution through multiple online channelsProven experience coordinating with technical and business partner teamsExceptional project management and leadership skills including managing agencies and or/vendorsProficient in Microsoft Office 365: Word, Excel, PowerPoint, Publisher, OneDrive and ZoomSkilled with Adobe Creative Suiteand multimedia content management software, such as Photo ShelterExperience in real estate, architecture, or multifamily industryis a plus
Skills
Prior project or program management experienceHighly organized with proven ability to manage multiple projects and work well under time and other constraintsFamiliar with content management best practices and process documentationAbility to lead a team of diverse backgrounds and skill setsOutstanding presentation and written and verbal communication skillsTakes ownership and initiative to drive projects from inception to completion and navigate roadblocksStrong experience in video production including video creation and editingfor multiple channelsExperience in video creation and editingExperience in graphic design, including branding, typography, layout, composition, color theory, and visual communicationsData driven and understands the importance of KPI’s, measurement, tracking and reportingDrive for continuous improvementFirm understanding of user experience, search engine optimization (SEO) and search engine marketing (SEM) skillsStrong attention to detail and follow-through combined with enterprise level and scalable approachComfort with technical details and digital solutionsStrong analytical and decision-making skillsTeam player and collaborator, with a belief in the importance of transparency and information sharingTakes ownership and initiative to drive projects through to completionStrong can-do attitude and the ability to pivot as neededProfessional demeanor, positive approach and sense of humorDesire for growth and development of self and team
All full-time regular associates are offered competitive salaries, experience career growth, and are eligible for benefit packages that include medical, dental, vision, paid parental leave, 401k employer match, excellence rewards, wellness programs, and much more. With our Sunday property operations office closures, 10 paid holidays, and 15 PTO days, work/life balance is a priority! Additionally, most positions are eligible for a housing discount of 20%.
Essex provides great communities in which to live, work and invest. We are a purpose-driven company, and we pride ourselves on promoting an internal culture of growth and opportunity by engaging, enabling, and empowering our teams. Working at Essex is not a destination. It is a journey where you can confidently build your career.
The salary range for this position is $88,000.00 - $132,000.00 per year. New hires generally start between $88,000.00 - $110,000.00 per year. The final salary offer will be determined after reviewing relevant factors, including but not limited to skill sets; relevant experience; internal equity; and other business and organizational needs.
This role is also eligible to participate in Essex’s discretionary Annual Bonus program that is commensurate with the level of the position.#J-18808-Ljbffr