Motorola Solutions
Product Marketing Manager
Motorola Solutions, Westminster, Colorado, United States, 80031
Company Overview
At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.
Department Overview
Envysion, a leading provider of video-based SaaS technology solutions for restaurants, convenience stores and retailers is seeking an experienced Product Marketing Manager to join our marketing team. This individual will report to the head of marketing and sit on the marketing team with a direct line to the product team to deliver go-to-market strategies.
Job Description
As a Product Marketer, you will work across Marketing and the Product Management teams to develop and deliver exceptional marketing for our Envysion solution. You will be tasked with driving strategy and go-to-market plans, bringing new products and features to market. Your focus will be on crafting messaging, creating marketing assets and sales enablement materials, and supporting campaigns.
You will be responsible for all aspects of bringing our cutting-edge products to market, from developing the critical messages and go-to-market strategy, working with marketing and creative to develop assets, to working with the product team to get early user feedback for all of our product lines. You will also define and craft the overall strategy and approach for nurturing and growing our existing products.
Who you are:
You are a creative storyteller with excellent communication skills that span writing, speaking and presenting.You are curious. You ask questions and are open to learning new technologies, new audiences and new markets.You can take complex products or features and distill them into clear, concise, value-focused messages.You have the talent to create compelling and exciting messages to differentiate your product in the market.You are organized, with excellent follow-up skills, and can take ownership of projects and see them to completion.You thrive in cross-functional environments and can build relationships across teams to drive the greatest impact.You possess the humility to admit mistakes, and the ability to learn from them and move forward.You can creatively problem solve, and adapt to shifting projects and moving targets.
What you’ll do:
As part of the marketing team, partner with product management to be the voice of the customer.Craft messaging and positioning that ties our products and features together and differentiates it in the market.Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis that help us understand the psychographic and demographic traits of our key target customers.Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas.Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline.Work alongside Marketing to develop and execute marketing campaigns to increase awareness and drive demand for products, solutions and software partnerships.Collaborate with Product Management to conduct experiments that test the market demand for new SaaS products and services, ahead of product development.Deliver customer-facing product content including release notes, factsheets, datasheets, FAQs, video scripts, website content, sales decks, event collateral to effectively position and sell all layers of the Envysion product stack.Own product and feature launches, including naming, messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more.
Preferred Skills and Experience:
Advanced degree, ideally in marketing, business or a related field.Previous experience in product marketing, preferably in a business to business (B2B) environment.Experience working with a combined hardware/software cloud (SaaS) solution is a plus.Deck-building and presentation skills.
The base salary range for this role in Colorado is $90,000-$105,000
Basic Requirements:
Bachelor's Degree and 3+ years of experience.Legal authorization to work in the U.S. indefinitely is required, employer work permit sponsorship is not available for this position.
Travel Requirements:
Under 10%
Relocation Provided:
None
Position Type:
Experienced
Referral Payment Plan:
Yes
Our U.S. Benefits include:
Incentive Bonus PlansMedical, Dental, Vision benefits401K with Company Match9 Paid HolidaysGenerous Paid Time Off PackagesEmployee Stock Purchase PlanPaid Parental & Family Leaveand more!
EEO Statement:
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or any other protected characteristic.#J-18808-Ljbffr
At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.
Department Overview
Envysion, a leading provider of video-based SaaS technology solutions for restaurants, convenience stores and retailers is seeking an experienced Product Marketing Manager to join our marketing team. This individual will report to the head of marketing and sit on the marketing team with a direct line to the product team to deliver go-to-market strategies.
Job Description
As a Product Marketer, you will work across Marketing and the Product Management teams to develop and deliver exceptional marketing for our Envysion solution. You will be tasked with driving strategy and go-to-market plans, bringing new products and features to market. Your focus will be on crafting messaging, creating marketing assets and sales enablement materials, and supporting campaigns.
You will be responsible for all aspects of bringing our cutting-edge products to market, from developing the critical messages and go-to-market strategy, working with marketing and creative to develop assets, to working with the product team to get early user feedback for all of our product lines. You will also define and craft the overall strategy and approach for nurturing and growing our existing products.
Who you are:
You are a creative storyteller with excellent communication skills that span writing, speaking and presenting.You are curious. You ask questions and are open to learning new technologies, new audiences and new markets.You can take complex products or features and distill them into clear, concise, value-focused messages.You have the talent to create compelling and exciting messages to differentiate your product in the market.You are organized, with excellent follow-up skills, and can take ownership of projects and see them to completion.You thrive in cross-functional environments and can build relationships across teams to drive the greatest impact.You possess the humility to admit mistakes, and the ability to learn from them and move forward.You can creatively problem solve, and adapt to shifting projects and moving targets.
What you’ll do:
As part of the marketing team, partner with product management to be the voice of the customer.Craft messaging and positioning that ties our products and features together and differentiates it in the market.Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis that help us understand the psychographic and demographic traits of our key target customers.Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas.Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline.Work alongside Marketing to develop and execute marketing campaigns to increase awareness and drive demand for products, solutions and software partnerships.Collaborate with Product Management to conduct experiments that test the market demand for new SaaS products and services, ahead of product development.Deliver customer-facing product content including release notes, factsheets, datasheets, FAQs, video scripts, website content, sales decks, event collateral to effectively position and sell all layers of the Envysion product stack.Own product and feature launches, including naming, messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more.
Preferred Skills and Experience:
Advanced degree, ideally in marketing, business or a related field.Previous experience in product marketing, preferably in a business to business (B2B) environment.Experience working with a combined hardware/software cloud (SaaS) solution is a plus.Deck-building and presentation skills.
The base salary range for this role in Colorado is $90,000-$105,000
Basic Requirements:
Bachelor's Degree and 3+ years of experience.Legal authorization to work in the U.S. indefinitely is required, employer work permit sponsorship is not available for this position.
Travel Requirements:
Under 10%
Relocation Provided:
None
Position Type:
Experienced
Referral Payment Plan:
Yes
Our U.S. Benefits include:
Incentive Bonus PlansMedical, Dental, Vision benefits401K with Company Match9 Paid HolidaysGenerous Paid Time Off PackagesEmployee Stock Purchase PlanPaid Parental & Family Leaveand more!
EEO Statement:
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or any other protected characteristic.#J-18808-Ljbffr