Digital Marketing Specialist at AliveCor

Making the invisible visible. By harnessing the power of artificial intelligence, and smart medical device development, we’re advancing the practice of medicine for doctors and society. And we’re just getting warmed up.The Opportunity:AliveCor seeks a Digital Marketing Specialist to join the exciting start-up that is changing the face of mobile health. The Digital Marketing Specialist is responsible for setting up, optimizing and reporting on digital advertising campaigns for AliveCor. This includes managing, optimizing and reporting on paid search, social media, email marketing and digital advertising campaigns. The ideal candidate will have experience with Google Ads, Facebook Ads, Amazon Ads/Amazon Seller-Support and Mailchimp. The candidate will have an interest in data and analytics with a willingness to learn and optimize all advertising platform.Responsibilities:Manage and optimize all digital advertising campaigns to achieve the highest potential conversionsTest new advertising targeting strategies and tacticsManage the email marketing lists and collectionWork with Amazon Support as listing issues ariseWork with Google Ads to ensure paid search and display is optimized and driving conversionsReport updated digital metrics to the Marketing ManagerSkills & Experience:Bachelor’s degree in Advertising, Marketing or equivalent experience2+ years’ experience with managing digital advertising campaigns in Google Ads and Facebook AdsA certification in Google Ads, Facebook Ads or bothFamiliarity with the Amazon Seller platformExperience with Google AnalyticsBasic understanding of impressions, CTR, CPM, Reach and FrequencyLocation:This position can be based remotely.

We want the best candidate and will not let geography get in our way.The Perks:AliveCor is located in downtown Mountain View, CA. We are close to Caltrain and supply car and bike parking for employees. We strive to make your life outside work as smooth as possible while you’re at work, and we offer a long list of benefits to make that happen.Competitive salary and competitive stock optionsFlexible and generous vacation policyMaternity / Paternity Leave401(k) matchingEmployee 100% covered for medical, dental and visionStocked kitchen + weekly catered lunchesA supportive, collaborative group of people who understand that success depends on the team

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