Growth Marketing Manager

Who we areWe are a team of inspired idealists on a mission, united by curiosity, passion, and dedication to our craft, striving to become better and better. We are self-starting trailblazers who embrace challenges.Status quoWe are where we live. While globalization has its pros and cons, recent global events have shown us how fragile our global supply chains are. Food is no exception. Each of us wants to live in a strong, resilient, and thriving equitable community. There is a Movement of like- minded souls to change the status quo and we are committed to actively propelling it.Our missionTo build the next generation global platform harnessing the strength of local foods and natural resources to empower communities and support local economies.Guiding principles of our community platformWe respect the makers: the farmers, the ranchers and artisan producersWe guarantee a fair marketplaceRegenerative agriculture products get a priority in our CommunityWe respect the voices of the CommunityOur vision is a solarpunk-inspired world where harmony prevails among the Earth, humanity, and technology. We respect the land, celebrate local makers, and nurture connections within our communities. We have hope for Earth.We stand as stewards of responsible agriculture, as any local regenerative activity has a global impact on our Earth.Teammate PrinciplesHow we workWe create a culture of integrity and trust that enables responsibility and freedomWe value constructive feedback, based on transparency and respectWe lead the change by empowering The Community (consumer, farmers, Pinemelon- virtuous circle)We embody a continuous improvement spirit - creative and curious life long learnersWe strive towards making life of farmers and consumers less complicatedAbout Us:We are passionate and committed to making a positive impact in our local communities. As we continue to expand, we are seeking a skilled and strategic Growth Marketing Manager to join our team and drive our company's growth to new heights.Location: Denver, Colorado (Position may require occasional travel)Scheduling :This role reports in person, 5 days a week to our Denver officeMonday-Friday 9am-5pm, with occasional calls with our international team outside of working hoursJob Overview:As a Growth Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives aimed at driving customer acquisition, retention, and revenue growth. You will work closely with cross-functional teams to analyze data, identify opportunities, and implement innovative marketing campaigns. The ideal candidate is a data-driven marketer with a proven track record of success in scaling customer acquisition and revenue through various digital channels.Key Responsibilities:Strategic Planning: Develop and implement a comprehensive growth marketing strategy aligned with the overall business objectives. Identify key performance indicators (KPIs) to measure and optimize campaign effectiveness.Customer Acquisition: Lead efforts to acquire new customers through various digital channels, including but not limited to, SEM, SEO, social media advertising, content marketing, and email marketing.Retention and Engagement: Develop and execute strategies to enhance customer retention, engagement, and lifetime value. Implement targeted campaigns to nurture existing customer relationships and drive repeat business.Analytics and Reporting: Utilize data analytics tools to measure and analyze the performance of marketing campaigns. Provide regular reports and insights to the leadership team, highlighting key trends, opportunities, and areas for improvement.Collaboration: Work closely with the product, merchandising, and marketing teams to align marketing strategies with product launches, promotions, and overall business initiatives. Foster a collaborative environment to ensure cohesive and integrated marketing efforts.Experimentation and Optimization: Conduct A/B testing and experiments to optimize marketing campaigns for maximum impact. Stay informed about industry trends and emerging technologies to implement cutting-edge growth strategies.Budget Management: Manage the marketing budget effectively, allocating resources to high-impact channels and campaigns. Ensure cost-effective spending while maximizing return on investment (ROI).Required Skills/Abilities:Strong analytical skills and proficiency in data analytics tools (Google Analytics, etc.).In-depth knowledge of digital marketing channels and best practices.In-depth knowledge of marketing automation programs, CRM platforms, and digital media management platforms.Excellent communication and collaboration skills.Creative thinker with a strategic mindset and a results-driven approach.Persuasive story-telling abilities that successfully convey our mission, vision, and purpose.Preferred education and experience:Bachelor's degree in Marketing, Business, or a related field.Proven experience (3+ years) in growth marketing, with a track record of successfully scaling customer acquisition and revenue.Experience in ecommerce, retail, and/or media is a preferredPhysical Requirements:•Prolonged periods sitting/standing at a desk and working on a computer.•Must be able to lift up to 50 pounds at times.If you are a passionate and results-oriented marketer looking to make a significant impact in a dynamic and growing company, we invite you to apply for the position of Growth Marketing Manager at Pinemelon.com. Join us in shaping the future of local communities and contributing to our mission of a solar-punk inspired world.

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