Hire 10
Marketing/Proposal Manager
Hire 10, West Palm Beach, Florida, United States, 33412
MARKETING MANAGER JOB DESCRIPTION
SLED-Specific Marketing and Business Development Responsibilities
Seek and identify business opportunities for the firm; primarily in the State and Local Government and Educational market segments; present findings to leadership
Analyze research data related to clients; competitors; past, current, and prospective markets; present findings to leadership
Build relationships with clients, teaming partners, and community influencers inside and outside the firm
Track business development opportunities
Develop pursuit plans and client outreach activities ahead of RFP release
Research and gather information on potential clients and projects
Oversee and assist in development of CRM and content management systems
Schedule and meet with new/existing clients to discover pursuit information and details
Manage firm leadership schedules to maintain regular client interactions
Establish and develop pursuit planning documents
Develop qualification, proposal, and presentation messaging and content
Lead presentation preparation efforts
Lead quality control efforts for business development processes
Develop and maintain strong professional network
Participate in client organizations
Work with technical staff to develop proposals and scopes of work and estimate fees
Monitor legislative and/or regulatory activities that could affect the need for services
Assist in identifying, interviewing, hiring, onboarding, and training marketing team to include Marketing Coordinator
Cover Marketing Coordinator responsibilities and/or supervise Marketing Coordinator to cover
General Marketing Responsibilities
Conduct a marketing audit and present findings to leadership
Participate in strategic planning in collaboration with firm leadership
Participate in creation of the marketing plan and budget
Manage implementation of the firm’s marketing plan in conjunction with the corporate mission
Assist leadership team in developing and driving strategic initiatives forward
Collaborate with business development team to initiate, develop, and manage contact with current clients
Develop and maintain a network of corporate, industry, government, municipal, and community contacts to keep abreast of industry, client, and competitor activity
Collaborate with business development team to develop and execute pursuit planning activities to win new business, assist in selecting presentation team
Develop branded presentations with targeted messaging
Conduct post-presentation debriefing internally and with the prospective client
Analyze and interpret results of client perception surveys and satisfaction studies; present findings to leadership
Represent the firm to clients, peer organizations, and business associates
Manage development and ongoing implementation of corporate brand
Develop initiatives and thought leadership content for collateral materials, website, blogs, media, print, video, and virtual site tours based on marketing plan strategies
Manage firm’s public relations, and generate publicity for the firm
Manage development of innovative promotions to connect with target audience
Manage trade show and special event planning, execution, and follow up
Interview technical team for project content and stories
Write articles, case studies, and white papers
Oversee storyboarding for professional photography and videography
Assist in identifying metrics to track strategic initiatives and marketing success; present findings to leadership
Manage marketing staff, including training for marketing and seller-doers
Maintain internal communications program to facilitate information sharing within the firm; inform and involve principals and technical staff regarding marketing efforts
Manage marketing expenditures to ensure consistency with the budget
Mentor others in business/social etiquette and protocol
Manage quality control for all marketing deliverables
Manage selection and implementation of marketing vendors and consultants, including videographers
Actively participate in professional and community organizations, including SMPS, as well as AIA, ACEC, AGC, ABC, ULI, PWC, and others
Capabilities
Persistent and follows through consistently
Excellent organization skills
Excellent writing and proofreading ability
Monitor and understand trends in marketing theory and practice
Working knowledge of A/E/C terminology and project delivery methods
Knowledge of firm’s practice, clientele, goals, policies, and procedures
Effective mentoring/teaching abilities and leadership/managerial skills
Strong time-management and organizational skills
Quality control
Attention to detail
Commitment to excellence
Ability to prioritize
Embrace technology and ever-advancing communications and organizational tools
Education/Certification Requirements
Bachelor’s degree with 4 to 7 years of experience recommended
Without a degree, 6 to 10 years of relevant A/E/C experience required
Recommended: CPSM certification (or pursuit of certification)
Career Path
Marketing Director, Vice President, CMO
Job Requirements
Travel to events within 2+ hour radius of office with occasional overnight stay required
Lifting to set up at trade shows and the like
Standing at trade shows, networking events, presentations, etc.
#J-18808-Ljbffr
SLED-Specific Marketing and Business Development Responsibilities
Seek and identify business opportunities for the firm; primarily in the State and Local Government and Educational market segments; present findings to leadership
Analyze research data related to clients; competitors; past, current, and prospective markets; present findings to leadership
Build relationships with clients, teaming partners, and community influencers inside and outside the firm
Track business development opportunities
Develop pursuit plans and client outreach activities ahead of RFP release
Research and gather information on potential clients and projects
Oversee and assist in development of CRM and content management systems
Schedule and meet with new/existing clients to discover pursuit information and details
Manage firm leadership schedules to maintain regular client interactions
Establish and develop pursuit planning documents
Develop qualification, proposal, and presentation messaging and content
Lead presentation preparation efforts
Lead quality control efforts for business development processes
Develop and maintain strong professional network
Participate in client organizations
Work with technical staff to develop proposals and scopes of work and estimate fees
Monitor legislative and/or regulatory activities that could affect the need for services
Assist in identifying, interviewing, hiring, onboarding, and training marketing team to include Marketing Coordinator
Cover Marketing Coordinator responsibilities and/or supervise Marketing Coordinator to cover
General Marketing Responsibilities
Conduct a marketing audit and present findings to leadership
Participate in strategic planning in collaboration with firm leadership
Participate in creation of the marketing plan and budget
Manage implementation of the firm’s marketing plan in conjunction with the corporate mission
Assist leadership team in developing and driving strategic initiatives forward
Collaborate with business development team to initiate, develop, and manage contact with current clients
Develop and maintain a network of corporate, industry, government, municipal, and community contacts to keep abreast of industry, client, and competitor activity
Collaborate with business development team to develop and execute pursuit planning activities to win new business, assist in selecting presentation team
Develop branded presentations with targeted messaging
Conduct post-presentation debriefing internally and with the prospective client
Analyze and interpret results of client perception surveys and satisfaction studies; present findings to leadership
Represent the firm to clients, peer organizations, and business associates
Manage development and ongoing implementation of corporate brand
Develop initiatives and thought leadership content for collateral materials, website, blogs, media, print, video, and virtual site tours based on marketing plan strategies
Manage firm’s public relations, and generate publicity for the firm
Manage development of innovative promotions to connect with target audience
Manage trade show and special event planning, execution, and follow up
Interview technical team for project content and stories
Write articles, case studies, and white papers
Oversee storyboarding for professional photography and videography
Assist in identifying metrics to track strategic initiatives and marketing success; present findings to leadership
Manage marketing staff, including training for marketing and seller-doers
Maintain internal communications program to facilitate information sharing within the firm; inform and involve principals and technical staff regarding marketing efforts
Manage marketing expenditures to ensure consistency with the budget
Mentor others in business/social etiquette and protocol
Manage quality control for all marketing deliverables
Manage selection and implementation of marketing vendors and consultants, including videographers
Actively participate in professional and community organizations, including SMPS, as well as AIA, ACEC, AGC, ABC, ULI, PWC, and others
Capabilities
Persistent and follows through consistently
Excellent organization skills
Excellent writing and proofreading ability
Monitor and understand trends in marketing theory and practice
Working knowledge of A/E/C terminology and project delivery methods
Knowledge of firm’s practice, clientele, goals, policies, and procedures
Effective mentoring/teaching abilities and leadership/managerial skills
Strong time-management and organizational skills
Quality control
Attention to detail
Commitment to excellence
Ability to prioritize
Embrace technology and ever-advancing communications and organizational tools
Education/Certification Requirements
Bachelor’s degree with 4 to 7 years of experience recommended
Without a degree, 6 to 10 years of relevant A/E/C experience required
Recommended: CPSM certification (or pursuit of certification)
Career Path
Marketing Director, Vice President, CMO
Job Requirements
Travel to events within 2+ hour radius of office with occasional overnight stay required
Lifting to set up at trade shows and the like
Standing at trade shows, networking events, presentations, etc.
#J-18808-Ljbffr