Charter Dura-Bar
Marketing Manager
Charter Dura-Bar, Woodstock, Illinois, United States, 60098
Charter Manufacturing is a fourth-generation family-owned business where our will to grow drives us to do it better. Join the team and become part of our family!Charter Dura-Bar is seeking a Marketing Manager!This role will be responsible for the activities relating to targeting and messaging current and prospect customers. The Marketing Manager will work with respective stakeholders to develop and implement a comprehensive marketing plan to enter or maintain business’s position in targeted market segments. This role will lead aspects of the annual Portfolio Planning process to assist with marketing plan development and implementation. The position creates organization value by leading all business development efforts and managing the company’s product portfolio in pursuit of sustainable profitable growth.What you'll need:
Bachelor’s Degree in Marketing, Business, or a related degreeSeven plus years’ experience managing customer relationships and driving new business development effortsExperience developing customer acquisition, customer retention and cross-sell campaignsExperience working with external marketing agencyExperience with strategic business planningExperience in marketing systems/principles as they relate to volume/cost/price relationshipPrevious success leading others in cross-functional teamsDemonstrated ability to collaborate and influence others throughout the organizationDemonstrated interpersonal skills that enable successful communication with all levels of the business and with external customersKnowledge of process control and Continuous Improvement systemsStrong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive resultsKnowledge of cost and margin drivers and their value in the marketProficiency with advanced features of Microsoft Office and Adobe software productsWhat we'd prefer:
Master’s Degree in Marketing, Business Administration, or related advanced degreeStrong working knowledge of the metals manufacturing industryProven project management experience in the implementation and management of multiple projects designed for product improvement and growthPractical experience in the application and administration of marketing management requirements in a manufacturing environmentWhat you'll do:
Lead design and deployment of cross-functional strategies to execute new market and product opportunitiesLead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc.Lead efforts to identify and protect brand identity and customer facing value propositionLead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customersLead and participate on the annual portfolio planning process and associated marketing plan development and executionLead market promotional activity and communications for both prospects and current customers with press and trade publicationsDevelop and maintain an annual Marketing budget that accomplishes business goals and objectivesAssist with the development of product and price forecastsAssist with the development of the annual business plan and strategySupport the development of a comprehensive strategic plan to advance market presenceSupport the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shiftsSupport Inside and outside sales with messaging and scripts that achieve business objectivesIdentify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectivesRepresent the company at industry association meetingsProvide accurate market information for expansion and capital expendituresDevelop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product programIdentify opportunities for strategic partnershipsProvide periodic formal presentations of go to market activities and associated marketing plans
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Bachelor’s Degree in Marketing, Business, or a related degreeSeven plus years’ experience managing customer relationships and driving new business development effortsExperience developing customer acquisition, customer retention and cross-sell campaignsExperience working with external marketing agencyExperience with strategic business planningExperience in marketing systems/principles as they relate to volume/cost/price relationshipPrevious success leading others in cross-functional teamsDemonstrated ability to collaborate and influence others throughout the organizationDemonstrated interpersonal skills that enable successful communication with all levels of the business and with external customersKnowledge of process control and Continuous Improvement systemsStrong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive resultsKnowledge of cost and margin drivers and their value in the marketProficiency with advanced features of Microsoft Office and Adobe software productsWhat we'd prefer:
Master’s Degree in Marketing, Business Administration, or related advanced degreeStrong working knowledge of the metals manufacturing industryProven project management experience in the implementation and management of multiple projects designed for product improvement and growthPractical experience in the application and administration of marketing management requirements in a manufacturing environmentWhat you'll do:
Lead design and deployment of cross-functional strategies to execute new market and product opportunitiesLead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc.Lead efforts to identify and protect brand identity and customer facing value propositionLead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customersLead and participate on the annual portfolio planning process and associated marketing plan development and executionLead market promotional activity and communications for both prospects and current customers with press and trade publicationsDevelop and maintain an annual Marketing budget that accomplishes business goals and objectivesAssist with the development of product and price forecastsAssist with the development of the annual business plan and strategySupport the development of a comprehensive strategic plan to advance market presenceSupport the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shiftsSupport Inside and outside sales with messaging and scripts that achieve business objectivesIdentify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectivesRepresent the company at industry association meetingsProvide accurate market information for expansion and capital expendituresDevelop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product programIdentify opportunities for strategic partnershipsProvide periodic formal presentations of go to market activities and associated marketing plans
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