Information Security Media Group
Digital Marketing Operations Manager
Information Security Media Group, Princeton, New Jersey, us, 08543
Our StoryInformation Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.
We pride ourselves on producing worldwide up-to-date breaking news & top notch digital content tackling the manyissues facing practitioners in the industry today, tomorrow, & yesterday. Additionally, we provide our network with an excellent variety of digital education & training offerings along with a global portfolio of over 300 in-person & virtual events designed to provide high-impact education & engagement cybersecurity professionals, leaving them with informed perspectives & actionable solutions for their pressing cybersecurity challenges.
The OpportunityISMG is seeking an experienced & technically adept
Digital Marketing Operations Manager.
In this pivotal hands-on role, you will be responsible for building & maintaining advanced WordPress websites, managing & automating complex digital marketing campaigns using tools like Marketo & Stripo, & aligning marketing automation strategies with business objectives.
You will leverage your expertise in modern web development & marketing automation to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects for all ISMG business units.
What You'll Be Doing
Designing, developing, & maintaining complex WordPress websites, including custom themes & plugins for ISMG Business UnitsImplementing enhancements to website aesthetics, performance, & SEO in close collaboration with design & content teams according to brand guidelinesCreating custom landing pages & optimizing site speed using advanced web performance techniques, leveraging the latest in front-end frameworksLeading the integration of our websites with marketing & CRM platforms, such as Salesforce &HubSpot, ensuring data flows seamlessly between systems using APIs, webhooks, & middleware solutionsDesigning & automating multi-channel marketing campaigns using advanced features of Marketo & StripoDriving the strategic planning, development, & innovation of new digital marketing initiatives across business units embracing our use of AI toolsDesigning, implementing, & monitoring KPI dashboards to track website & marketing campaign performanceConducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategiesServing as a technical lead, translating business requirements into sophisticated digital marketing solutionsCollaborating with global marketing teams, designers, web developers, & content creators to deliver engaging campaign assetsGuiding cross-functional teams through project planning & execution, providing accurate task estimations, overseeing deliverable timelines &ensuring adherence to agile methodologies & deadlinesWhat You’ll Bring for Success
Bachelor's degree in a related field3+ years of experience in a marketing operations and/or web design focusedroleDemonstrated success in managing complex web projects & teams using agile methodologiesExtensive experience building & maintaining advanced WordPress websites, including custom themes/plugin development & WordPress REST APIProficiency in full-stack web development, including experience with HTML5, CSS3, & JavaScript frameworksExperience designing & automating multi-channel marketing campaigns using advanced features of Marketo, HubSpot & other toolsStrong expertise in web performance optimization, SEO, A/B testing methodologies, & data analyticsHands-on experience with marketing technology integrations, including CRM, web analytics, & automation toolsExceptional analytical & problem-solving skills with strong attention to detail & ability to generate
metrics-driven insight & strategiesPreferred Skills
Familiarity with server-side languages such as Python, or Node.jsAdvanced understanding of web security practices & complianceExperience with CI/CD pipelines, version control (Git), & cloud hosting platforms
#J-18808-Ljbffr
We pride ourselves on producing worldwide up-to-date breaking news & top notch digital content tackling the manyissues facing practitioners in the industry today, tomorrow, & yesterday. Additionally, we provide our network with an excellent variety of digital education & training offerings along with a global portfolio of over 300 in-person & virtual events designed to provide high-impact education & engagement cybersecurity professionals, leaving them with informed perspectives & actionable solutions for their pressing cybersecurity challenges.
The OpportunityISMG is seeking an experienced & technically adept
Digital Marketing Operations Manager.
In this pivotal hands-on role, you will be responsible for building & maintaining advanced WordPress websites, managing & automating complex digital marketing campaigns using tools like Marketo & Stripo, & aligning marketing automation strategies with business objectives.
You will leverage your expertise in modern web development & marketing automation to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects for all ISMG business units.
What You'll Be Doing
Designing, developing, & maintaining complex WordPress websites, including custom themes & plugins for ISMG Business UnitsImplementing enhancements to website aesthetics, performance, & SEO in close collaboration with design & content teams according to brand guidelinesCreating custom landing pages & optimizing site speed using advanced web performance techniques, leveraging the latest in front-end frameworksLeading the integration of our websites with marketing & CRM platforms, such as Salesforce &HubSpot, ensuring data flows seamlessly between systems using APIs, webhooks, & middleware solutionsDesigning & automating multi-channel marketing campaigns using advanced features of Marketo & StripoDriving the strategic planning, development, & innovation of new digital marketing initiatives across business units embracing our use of AI toolsDesigning, implementing, & monitoring KPI dashboards to track website & marketing campaign performanceConducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategiesServing as a technical lead, translating business requirements into sophisticated digital marketing solutionsCollaborating with global marketing teams, designers, web developers, & content creators to deliver engaging campaign assetsGuiding cross-functional teams through project planning & execution, providing accurate task estimations, overseeing deliverable timelines &ensuring adherence to agile methodologies & deadlinesWhat You’ll Bring for Success
Bachelor's degree in a related field3+ years of experience in a marketing operations and/or web design focusedroleDemonstrated success in managing complex web projects & teams using agile methodologiesExtensive experience building & maintaining advanced WordPress websites, including custom themes/plugin development & WordPress REST APIProficiency in full-stack web development, including experience with HTML5, CSS3, & JavaScript frameworksExperience designing & automating multi-channel marketing campaigns using advanced features of Marketo, HubSpot & other toolsStrong expertise in web performance optimization, SEO, A/B testing methodologies, & data analyticsHands-on experience with marketing technology integrations, including CRM, web analytics, & automation toolsExceptional analytical & problem-solving skills with strong attention to detail & ability to generate
metrics-driven insight & strategiesPreferred Skills
Familiarity with server-side languages such as Python, or Node.jsAdvanced understanding of web security practices & complianceExperience with CI/CD pipelines, version control (Git), & cloud hosting platforms
#J-18808-Ljbffr