ComResource
Marketing Data Analyst
ComResource, Columbus, Ohio, United States,
Position Summary:Marketing data and analytics is an expanding focus within our company. This Team member role is responsible for helping to manage a suite of marketing data primarily comprised of accounts, contact information and behavioral metrics to extract insights and enable marketing and sales execution. In addition, the team member will also support the creation and advancement of reporting and dashboards within our marketing activities.
This position collaborates with stakeholders to determine information needs, performs data compilation, profiling, and including sophisticated reporting, analysis and visualization.
Job Duties :Assess data acquisition options and recommend solutions, including external data providers, public data, social media, digital exhaust, transactional data, and other relevant sources and methods. Develop actionable acquisition plans, meaningful performance metrics, and tangible results with focus on continual improvement.Aggregate data from multiple sources and extract select characteristics to fulfill information requests. Analyze results to ensure and derive high value insights. Develop and enforce business controls to comply with privacy and organizational policies.Perform data profiling, evaluate data accuracy, completeness, timeliness and stability and establish repeatable, sustainable extraction and analytics processes.Document detailed reporting requirements from use cases and stakeholder interviews to create reports and dashboards that help drive business value and action.Perform high level analyses to derive key business insights, for use in building incremental value for marketing and sales.Qualifications :Bachelor’s Degree, preferably in business data analytics and/or marketing with emphasis in related discipline(s). Advanced degree preferred.2 or more years of experience with using a variety of the following systems and tools: Advanced Excel, SQL, Salesforce.com (SFDC), Oracle Eloqua, Alteryx, and/or TableauStrong experience in data profiling. An understanding of creative Tableau visualization depicting data and insightsDemonstrated problem solving skills. Ability to take complex challenges and break them down to create and implement actionable plansHighly developed collaboration, communication and presentation skills. Ability to communicate findings to make data actionable and understandable by business partners and leaders. Intermediate PowerPoint skills desiredAbility to adjust to change, deal with ambiguity, surmount barriers, and demonstrate solutions focus, with a passion for innovation, discovery & continual improvement.
This position collaborates with stakeholders to determine information needs, performs data compilation, profiling, and including sophisticated reporting, analysis and visualization.
Job Duties :Assess data acquisition options and recommend solutions, including external data providers, public data, social media, digital exhaust, transactional data, and other relevant sources and methods. Develop actionable acquisition plans, meaningful performance metrics, and tangible results with focus on continual improvement.Aggregate data from multiple sources and extract select characteristics to fulfill information requests. Analyze results to ensure and derive high value insights. Develop and enforce business controls to comply with privacy and organizational policies.Perform data profiling, evaluate data accuracy, completeness, timeliness and stability and establish repeatable, sustainable extraction and analytics processes.Document detailed reporting requirements from use cases and stakeholder interviews to create reports and dashboards that help drive business value and action.Perform high level analyses to derive key business insights, for use in building incremental value for marketing and sales.Qualifications :Bachelor’s Degree, preferably in business data analytics and/or marketing with emphasis in related discipline(s). Advanced degree preferred.2 or more years of experience with using a variety of the following systems and tools: Advanced Excel, SQL, Salesforce.com (SFDC), Oracle Eloqua, Alteryx, and/or TableauStrong experience in data profiling. An understanding of creative Tableau visualization depicting data and insightsDemonstrated problem solving skills. Ability to take complex challenges and break them down to create and implement actionable plansHighly developed collaboration, communication and presentation skills. Ability to communicate findings to make data actionable and understandable by business partners and leaders. Intermediate PowerPoint skills desiredAbility to adjust to change, deal with ambiguity, surmount barriers, and demonstrate solutions focus, with a passion for innovation, discovery & continual improvement.