EMERGING BLUE
VP of Marketing
EMERGING BLUE, Port Saint Lucie, Florida, us, 34985
Job Description
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.
VP of Marketing
Full time On-Site Position in Port St Lucie, Florida
Our client is seeking a Vice President of Marketing to lead all customer acquisition (organic and paid) and retention strategies across the full funnel, including DTC channels such as the owned website, Amazon, marketplaces, and organic social media for their brand. In this role, you will be responsible for creating their channel expansion & optimization strategy, building out their efforts to deploy budget to meet acquisition goals, and refining our attribution modeling. You’ll inherit and continue to build a team that executes across paid social, display, TV/CTV, direct mail, native, affiliate, and paid influencer, as well as organic social, influencer marketing, creative, website/CRO, and web development initiatives. You’ll be encouraged to test, learn, take risks and bring their customer acquisition and retention marketing to the next level while also growing the revenue significantly. This person must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow. The Vice President of Marketing will report to the Chief Marketing Officer.
Key Responsibilities
Hire individuals, coach, develop, and mentor an existing teamAccountable and responsible for managing KPIs including but not limited to:
Contribution Margin, Net Profit, MER, New Customers, CPA, Spend, Sessions, RPS, CPM, ROAS, CAC/CLTV ratio, etc.
Drive strategy and execution of their performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segmentsMaintain and evolve a testing framework to expand their volume & pace of learning across the businessWork with team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insightsLead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)
Requirements
5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an e-commerce digital first brand in a fast growth environment and at scaleAnalytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required)Successfully tested into and launched at scale both upper funnel and lower funnel channelsBoth ‘direct response’ and branded campaign experience, and have driven meaningful results in bothExpertise in Excel (SQL is a huge plus), are comfortable working with large datasets, and have an in-depth understanding of statistical analysisExperience with Google Analytics and other relevant web analytics toolsA strong appreciation of Facebook’s paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaignsAgency and team management experienceExperience and passionate opinions about attribution model ‘fit’ (MMM, MCA, etc.)Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budgetExperience efficiently managing at least $1mil/mo in performance-focused paid media budgetExcited to work with a small interdisciplinary team in a fast-paced environmentEffective multi-tasker; you’re comfortable wearing many hatsStrong analytical approach to customer and revenue growthYou’re naturally analytical; you can synthesize complex information into concise, compelling recommendationsYou’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same timeYou love to think big picture and strategize, but you can also roll up your sleeves and execute any project at handYou embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or “we’ll try.”
Benefits
A competitive salary and commissionRelocation packageMedical insuranceVision insuranceDental insurance
Our client is an Equal Opportunity Employer where the spirit of inclusion feeds into everything they do. They are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. Our client is committed to equal employment opportunities regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.#J-18808-Ljbffr
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.
VP of Marketing
Full time On-Site Position in Port St Lucie, Florida
Our client is seeking a Vice President of Marketing to lead all customer acquisition (organic and paid) and retention strategies across the full funnel, including DTC channels such as the owned website, Amazon, marketplaces, and organic social media for their brand. In this role, you will be responsible for creating their channel expansion & optimization strategy, building out their efforts to deploy budget to meet acquisition goals, and refining our attribution modeling. You’ll inherit and continue to build a team that executes across paid social, display, TV/CTV, direct mail, native, affiliate, and paid influencer, as well as organic social, influencer marketing, creative, website/CRO, and web development initiatives. You’ll be encouraged to test, learn, take risks and bring their customer acquisition and retention marketing to the next level while also growing the revenue significantly. This person must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow. The Vice President of Marketing will report to the Chief Marketing Officer.
Key Responsibilities
Hire individuals, coach, develop, and mentor an existing teamAccountable and responsible for managing KPIs including but not limited to:
Contribution Margin, Net Profit, MER, New Customers, CPA, Spend, Sessions, RPS, CPM, ROAS, CAC/CLTV ratio, etc.
Drive strategy and execution of their performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segmentsMaintain and evolve a testing framework to expand their volume & pace of learning across the businessWork with team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insightsLead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)
Requirements
5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an e-commerce digital first brand in a fast growth environment and at scaleAnalytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required)Successfully tested into and launched at scale both upper funnel and lower funnel channelsBoth ‘direct response’ and branded campaign experience, and have driven meaningful results in bothExpertise in Excel (SQL is a huge plus), are comfortable working with large datasets, and have an in-depth understanding of statistical analysisExperience with Google Analytics and other relevant web analytics toolsA strong appreciation of Facebook’s paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaignsAgency and team management experienceExperience and passionate opinions about attribution model ‘fit’ (MMM, MCA, etc.)Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budgetExperience efficiently managing at least $1mil/mo in performance-focused paid media budgetExcited to work with a small interdisciplinary team in a fast-paced environmentEffective multi-tasker; you’re comfortable wearing many hatsStrong analytical approach to customer and revenue growthYou’re naturally analytical; you can synthesize complex information into concise, compelling recommendationsYou’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same timeYou love to think big picture and strategize, but you can also roll up your sleeves and execute any project at handYou embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or “we’ll try.”
Benefits
A competitive salary and commissionRelocation packageMedical insuranceVision insuranceDental insurance
Our client is an Equal Opportunity Employer where the spirit of inclusion feeds into everything they do. They are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. Our client is committed to equal employment opportunities regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.#J-18808-Ljbffr