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Get AI-powered advice on this job and more exclusive features. Our client, a fast-growing footwear brand, is looking for a Marketing Manager to oversee the execution of wholesale retail marketing plans, own their website, and support product launches in alignment with their brand values. The ideal candidate is a creative, data-driven marketer who thrives in fast-paced environments and is passionate about growing brands. Key Responsibilities Campaign Management : Lead the ideation, planning, and execution of e-com & wholesale marketing campaigns to drive engagement, sales, and brand loyalty. Oversee product launches, promotions, and collaborations on the website and with external partners. Manage and mentor the external marketing partners, providing guidance, performance feedback, and professional development opportunities. Work closely with cross-functional teams including operations, product development, and finance to ensure alignment on business objectives. Digital Performance Strategy Develop and implement innovative digital marketing strategies, including SEO, SEM, email marketing, and paid media campaigns. Drive the growth of the brand’s online presence by enhancing engagement and building strong brand communities. Data-Driven Decision Making Use data analytics to measure the effectiveness of marketing efforts, adjusting strategies as needed to optimize results. Monitor key metrics including ROI, customer acquisition cost, and lifetime value to inform future campaigns. Requirements Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 3-5 years of experience in marketing roles, with a proven track record of success in brand management. Strong collaboration skills with the ability to manage and inspire external partners. Excellent communication, project management, and analytical skills. Experience with footwear, fashion, or consumer goods industries preferred. Competitive salary and performance-based bonuses. Health, dental, and vision insurance. Vacation and paid time off. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at EMERGING BLUE by 2x Get notified about new Marketing Manager jobs in Boston, MA . Manager, Marketing Operations & Advertising Boston, MA $59,500.00-$106,000.00 2 weeks ago Director Digital & Performance Marketing Lifecycle Marketing Manager (Engagement) Boston, MA $160,000.00-$215,000.00 2 months ago Director, Social Media & Influencer Marketing Strategy, Boston, MA Boston, MA $123,750.00-$200,000.00 5 days ago Luxury Brand Marketing Manager, Perigold Sr. Specialist, Lifecycle Marketing, Boston, MA or New York, NY We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr