WEX
Marketing Automation Strategy Specialist
WEX, Portland, Maine, us, 04122
About the role/teamAre you a database marketer with a passion for driving measurable growth and transformation? Join our global digital marketing team and find yourself among highly engaged, like-minded professionals. Grow your skills and your career as you play a valuable part in rocketing WEX to new heights. As a WEX Marketing Automation Strategy Specialist, you will work with teams across the business to design, execute, and optimize marketing automation strategies, driving lead generation, cross-sell, product utilization, and brand activation.How you will make an impact:Develop and implement effective marketing automation strategies.
Collaborate with partners and stakeholders to build, test, execute, and measure automations that achieve business growth targets.
Drive the development of dynamic audiences and segments, deploying them in digital marketing channels and automated journeys to serve campaign objectives.
Drive continuous optimization with A/B testing, use of AI tools, and data models.
Serve as a Subject Matter Expert (SME) in customer experience design through marketing automation capabilities.
Communicate plans and results to key stakeholders across lines of business.
Experience You'll Bring:Strategic marketing automation expertise.
Experience building automated campaigns in Salesforce Marketing Cloud, Pardot, or similar platforms.
Experience building and segmenting dynamic audiences.
A history of driving optimization through A/B testing and the use of AI tools.
A passion for innovation, keeping up with trends and education related to print, web, mobile, and social media technologies.
Demonstrated ability to work with highly abstract concepts and incomplete information, using sound business judgment to provide actionable recommendations to cross-functional teams.
Excellent organization, communication, cross-group collaboration, virtual team management, and analytical skills are required.
Preferred Qualifications:5+ years of experience delivering growth through marketing automation strategy.
Proficiency with marketing automation and other digital marketing platforms; ideally, experience with Salesforce Marketing Cloud and Salesforce Interaction Studio.
Bachelor's Degree in marketing, communications, or a related area of study.
Must be able to present a strong and diverse portfolio of marketing automation and/or digital channel marketing samples.
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Collaborate with partners and stakeholders to build, test, execute, and measure automations that achieve business growth targets.
Drive the development of dynamic audiences and segments, deploying them in digital marketing channels and automated journeys to serve campaign objectives.
Drive continuous optimization with A/B testing, use of AI tools, and data models.
Serve as a Subject Matter Expert (SME) in customer experience design through marketing automation capabilities.
Communicate plans and results to key stakeholders across lines of business.
Experience You'll Bring:Strategic marketing automation expertise.
Experience building automated campaigns in Salesforce Marketing Cloud, Pardot, or similar platforms.
Experience building and segmenting dynamic audiences.
A history of driving optimization through A/B testing and the use of AI tools.
A passion for innovation, keeping up with trends and education related to print, web, mobile, and social media technologies.
Demonstrated ability to work with highly abstract concepts and incomplete information, using sound business judgment to provide actionable recommendations to cross-functional teams.
Excellent organization, communication, cross-group collaboration, virtual team management, and analytical skills are required.
Preferred Qualifications:5+ years of experience delivering growth through marketing automation strategy.
Proficiency with marketing automation and other digital marketing platforms; ideally, experience with Salesforce Marketing Cloud and Salesforce Interaction Studio.
Bachelor's Degree in marketing, communications, or a related area of study.
Must be able to present a strong and diverse portfolio of marketing automation and/or digital channel marketing samples.
#J-18808-Ljbffr