The Nature Conservancy
Associate Director of Marketing and Communications, Leveraging our Lands (55474)
The Nature Conservancy, Birmingham, Alabama, United States, 35275
The Nature Conservancy Associate Director of Marketing and Communications, Leveraging our Lands (55474) Birmingham, Alabama Apply Now
The Nature Conservancy's mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world's toughest challenges so that we can create a world in which people and nature thrive. We're rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures.Our goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging, and that their unique contributions to our mission are valued. We know we'll only achieve our Mission by hiring and engaging a diverse workforce that reflects the communities in which we work. Please apply - we'd love to hear from you. To quote myriad TNC staff members, "you'll join for our mission, and you'll stay for our people."WHAT WE CAN ACHIEVE TOGETHERThe Associate Director of Marketing and Communications develops, implements, and manages the marketing and communications strategic plan for The Nature Conservancy's Leveraging our Lands program. This position will report to the Director, North America Activation and Integration with a dotted line to the Director, Leveraging our Lands. This is a 3-year term position, with potential for renewal.The Associate Director will develop and implement a multi-year strategic marketing and communications plan designed to deepen supporter engagement and generate brand awareness and revenue via preserve visitation. This person will develop strategic recommendations for and oversee the implementation of the plan while coordinating with colleagues across the organization.They serve as the strategic lead for Leveraging our Lands' preserve marketing and activation efforts. They will lead, develop and implement strategies to elevate communications about TNC's network of preserves, engaging broad and target audiences by leading and executing online web content, digital promotions, email outreach, and social media engagement campaigns.As Associate Director of Marketing and Communications, you will:Develop a multi-year strategic marketing and communications plan as well as a structure for decision-making surrounding TNC's Leveraging our Lands initiative.Develop and measure KPIs to track audience engagement, awareness, revenue, and membership via preserve visitation.Manage the marketing and communications budget and create reports for funders.Implement the strategic marketing and communications plan and make recommendations for adjustments based on tracking KPIs.Create online web content, digital promotions, email outreach, and social media engagement campaigns.Organize, manage, and coordinate diverse projects and activities.Coordinate with key internal and external stakeholders.Resolve complex issues independently within program area.Ensure adherence to brand principles and alignment with global development priorities.Oversee contractors as needed.Assist with budget creation/administration and develop corrective strategies as needed.Be responsible for meeting strategic goals and objectives.May manage one or more professional staff and be accountable for achievement of team business and professional development goals.Influence without authority.Travel for business meetings, team retreats, and/or professional development.Other related duties as assigned.WE'RE LOOKING FOR YOUThe ideal candidate will have all or some of these qualifications. If you don't have all of them, apply anyway and tell us about your skills and experience:Multi-lingual skills appreciated.Multi-cultural or cross-cultural experience preferred.Experience developing, implementing and measuring communication and engagement plans/strategies.Solid knowledge of word processing and web platforms.Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.Excellent writing, presentation, communication, mediation and negotiation skills.Familiarity with communication technologies and best practices.Management experience that includes ability to lead, motivate, set objectives and manage performance and conflict resolution.Ability to persuasively convey the mission of The Nature Conservancy to diverse groups.Expert knowledge of current and evolving trends in relevant marketing disciplines.WHAT YOU'LL BRINGBachelor's degree in related field and a minimum of 8 years related experience or an equivalent combination of education and experience.Experience supervising staff and teams.Experience cultivating and managing client relationships.Experience in project management, developing marketing strategies and measuring results.WHAT WE BRINGSince 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world.
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The Nature Conservancy's mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world's toughest challenges so that we can create a world in which people and nature thrive. We're rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures.Our goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging, and that their unique contributions to our mission are valued. We know we'll only achieve our Mission by hiring and engaging a diverse workforce that reflects the communities in which we work. Please apply - we'd love to hear from you. To quote myriad TNC staff members, "you'll join for our mission, and you'll stay for our people."WHAT WE CAN ACHIEVE TOGETHERThe Associate Director of Marketing and Communications develops, implements, and manages the marketing and communications strategic plan for The Nature Conservancy's Leveraging our Lands program. This position will report to the Director, North America Activation and Integration with a dotted line to the Director, Leveraging our Lands. This is a 3-year term position, with potential for renewal.The Associate Director will develop and implement a multi-year strategic marketing and communications plan designed to deepen supporter engagement and generate brand awareness and revenue via preserve visitation. This person will develop strategic recommendations for and oversee the implementation of the plan while coordinating with colleagues across the organization.They serve as the strategic lead for Leveraging our Lands' preserve marketing and activation efforts. They will lead, develop and implement strategies to elevate communications about TNC's network of preserves, engaging broad and target audiences by leading and executing online web content, digital promotions, email outreach, and social media engagement campaigns.As Associate Director of Marketing and Communications, you will:Develop a multi-year strategic marketing and communications plan as well as a structure for decision-making surrounding TNC's Leveraging our Lands initiative.Develop and measure KPIs to track audience engagement, awareness, revenue, and membership via preserve visitation.Manage the marketing and communications budget and create reports for funders.Implement the strategic marketing and communications plan and make recommendations for adjustments based on tracking KPIs.Create online web content, digital promotions, email outreach, and social media engagement campaigns.Organize, manage, and coordinate diverse projects and activities.Coordinate with key internal and external stakeholders.Resolve complex issues independently within program area.Ensure adherence to brand principles and alignment with global development priorities.Oversee contractors as needed.Assist with budget creation/administration and develop corrective strategies as needed.Be responsible for meeting strategic goals and objectives.May manage one or more professional staff and be accountable for achievement of team business and professional development goals.Influence without authority.Travel for business meetings, team retreats, and/or professional development.Other related duties as assigned.WE'RE LOOKING FOR YOUThe ideal candidate will have all or some of these qualifications. If you don't have all of them, apply anyway and tell us about your skills and experience:Multi-lingual skills appreciated.Multi-cultural or cross-cultural experience preferred.Experience developing, implementing and measuring communication and engagement plans/strategies.Solid knowledge of word processing and web platforms.Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.Excellent writing, presentation, communication, mediation and negotiation skills.Familiarity with communication technologies and best practices.Management experience that includes ability to lead, motivate, set objectives and manage performance and conflict resolution.Ability to persuasively convey the mission of The Nature Conservancy to diverse groups.Expert knowledge of current and evolving trends in relevant marketing disciplines.WHAT YOU'LL BRINGBachelor's degree in related field and a minimum of 8 years related experience or an equivalent combination of education and experience.Experience supervising staff and teams.Experience cultivating and managing client relationships.Experience in project management, developing marketing strategies and measuring results.WHAT WE BRINGSince 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world.
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