Forrest Johnson
Email and SMS Marketing Manager
Forrest Johnson, Opelika, Alabama, us, 36803
Flawless Style. Impeccable service. Always within reach: The Mint Julep Boutique is your one-stop shop for all things fashion.At The Mint, we embrace variety in fashion and aim to meet the continually evolving style needs of our customers. From urban to classic, timeless to trendy, and workday to weekend, we recognize the necessities in a wardrobe and seek to always provide on-trend, transitional styles that are readily available for women and girls. Our mission is to consistently surpass the expectations of engagement and connectedness that people have of boutiques, and to couple that with the best customer service around!Located in beautiful Auburn, AL, our team is made up of enthusiastic individuals with big ideas and big hearts, passionate about our products and constantly pushing the boundaries. We love to inspire and to be inspired. We love our jobs, and we believe in hard work. Above all, we believe that work should be fun, and together, we have lots of it.Job Description
The Mint Julep Boutique is looking for an
Email and SMS Marketing Manager . The focus of this position includes planning and executing email and SMS marketing. This position is for someone who possesses a great understanding of customer segmentation, deliverability, and how to gain sales results through the utilization of their expertise in email and SMS Marketing.As the Email and SMS Marketing Manager, you will develop original content and suggest creative ways to attract more customers and promote our brand through email and SMS Marketing. Ultimately, you should be able to increase web traffic and customer engagement metrics for our brand, aligned with broader marketing strategies.Email and SMS Marketing Manager
responsibilities will include but are not limited to:Strategize and create engaging text, image, and video content to be used through email and SMSResearch audience preferences and discover current trendsDesign email and SMS campaigns to sustain subscribers’ curiosity and create buzz around new productsMeasure web traffic and conversionsStay up-to-date with changes in all platforms, ensuring maximum effectivenessResearch and implement strategic audience targeting that will get customers the most exposure and conversionsSuggest new ways to attract prospective customers, like promotions and competitionsCollaborate with the COO and marketing teammates to maintain a consistent brand voice and message across all paid programsMonitor market intelligence and keep track of competitor movement and market situationsContinuous monitoring of results and improving emails and SMSManage various email and SMS campaigns, including the template designs, calls-to-action, and content used in our email and SMS sendsMeasure results and optimize the lead nurturing workflows to convert leads into customersWork to minimize list decay and unsubscribes while increasing the productivity of our email and SMS sendsDevelop documentation and road maps for processes, A/B tests, and promotions that succeed through email and SMSEvaluate metrics within GA4 (formerly Google Analytics) or other web analytics platformsCreate and present high-quality documents and presentations to senior leadershipParticipate in strategic initiatives, contributing to long-term vision and planningMaintain the promotions calendar and its executionQualifications
We employ highly motivated people who work hard and love what they do. A successful applicant for this role will be passionate about advertising, marketing, and fashion retail. (S)he must also be a fast-paced worker and self-starter who can deliver under deadlines. In addition to passion, excellence and a do-what-it-takes attitude, we have some specific qualifications that we are looking for in our
Email and SMS Marketing Manager :Bachelor’s Degree in marketing, advertising, or business preferred2+ years experienceYour standard of excellence and attention to detail is unmatched, and numbers are your friendYou have an insatiable hunger for knowledge and increasing your skillsYou have a growth mindset and are focused on achieving the end result for existing and potential customersYou do not need to be micromanaged; you work well by yourself and with a small teamYou must have a proven track record of successful email & SMS Marketing campaignsOutstanding communication and presentation skillsExcellent organizational skillsMultitasker and strategic thinker with great analytical skillsIn-depth knowledge of audience targetingFamiliarity with online marketing strategies and marketing channelsAbility to grasp future trends in digital technologies and act proactivelyAdditional Information
Working for The Mint Julep Boutique is not only fun and rewarding, our employees also enjoy fantastic benefits! A brand new corporate office, product discount, monthly catered lunch, health/ dental/ vision insurances, and 401k are a few of the perks we offer employees. We also create opportunities for growth and learning, and we strongly believe in developing each other as well as our company culture.Certain dates are required during the year: week before Memorial Day and Memorial Day, week before Labor Day and Labor Day, week before/days leading up to Black Friday and Cyber Monday, and the week before/days leading up to Christmas.The Mint Julep Boutique provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship status, age, disability, or any other category protected under applicable law. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.The Mint Julep Boutique is an equal opportunity employer.Pay: $60,000 to $75,0000 per yearThis job posting is being managed by Forrest Johnson Recruiting on behalf of The Mint Julep Boutique.
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The Mint Julep Boutique is looking for an
Email and SMS Marketing Manager . The focus of this position includes planning and executing email and SMS marketing. This position is for someone who possesses a great understanding of customer segmentation, deliverability, and how to gain sales results through the utilization of their expertise in email and SMS Marketing.As the Email and SMS Marketing Manager, you will develop original content and suggest creative ways to attract more customers and promote our brand through email and SMS Marketing. Ultimately, you should be able to increase web traffic and customer engagement metrics for our brand, aligned with broader marketing strategies.Email and SMS Marketing Manager
responsibilities will include but are not limited to:Strategize and create engaging text, image, and video content to be used through email and SMSResearch audience preferences and discover current trendsDesign email and SMS campaigns to sustain subscribers’ curiosity and create buzz around new productsMeasure web traffic and conversionsStay up-to-date with changes in all platforms, ensuring maximum effectivenessResearch and implement strategic audience targeting that will get customers the most exposure and conversionsSuggest new ways to attract prospective customers, like promotions and competitionsCollaborate with the COO and marketing teammates to maintain a consistent brand voice and message across all paid programsMonitor market intelligence and keep track of competitor movement and market situationsContinuous monitoring of results and improving emails and SMSManage various email and SMS campaigns, including the template designs, calls-to-action, and content used in our email and SMS sendsMeasure results and optimize the lead nurturing workflows to convert leads into customersWork to minimize list decay and unsubscribes while increasing the productivity of our email and SMS sendsDevelop documentation and road maps for processes, A/B tests, and promotions that succeed through email and SMSEvaluate metrics within GA4 (formerly Google Analytics) or other web analytics platformsCreate and present high-quality documents and presentations to senior leadershipParticipate in strategic initiatives, contributing to long-term vision and planningMaintain the promotions calendar and its executionQualifications
We employ highly motivated people who work hard and love what they do. A successful applicant for this role will be passionate about advertising, marketing, and fashion retail. (S)he must also be a fast-paced worker and self-starter who can deliver under deadlines. In addition to passion, excellence and a do-what-it-takes attitude, we have some specific qualifications that we are looking for in our
Email and SMS Marketing Manager :Bachelor’s Degree in marketing, advertising, or business preferred2+ years experienceYour standard of excellence and attention to detail is unmatched, and numbers are your friendYou have an insatiable hunger for knowledge and increasing your skillsYou have a growth mindset and are focused on achieving the end result for existing and potential customersYou do not need to be micromanaged; you work well by yourself and with a small teamYou must have a proven track record of successful email & SMS Marketing campaignsOutstanding communication and presentation skillsExcellent organizational skillsMultitasker and strategic thinker with great analytical skillsIn-depth knowledge of audience targetingFamiliarity with online marketing strategies and marketing channelsAbility to grasp future trends in digital technologies and act proactivelyAdditional Information
Working for The Mint Julep Boutique is not only fun and rewarding, our employees also enjoy fantastic benefits! A brand new corporate office, product discount, monthly catered lunch, health/ dental/ vision insurances, and 401k are a few of the perks we offer employees. We also create opportunities for growth and learning, and we strongly believe in developing each other as well as our company culture.Certain dates are required during the year: week before Memorial Day and Memorial Day, week before Labor Day and Labor Day, week before/days leading up to Black Friday and Cyber Monday, and the week before/days leading up to Christmas.The Mint Julep Boutique provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship status, age, disability, or any other category protected under applicable law. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.The Mint Julep Boutique is an equal opportunity employer.Pay: $60,000 to $75,0000 per yearThis job posting is being managed by Forrest Johnson Recruiting on behalf of The Mint Julep Boutique.
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