Baton Rouge Area Chamber
Art Director
Baton Rouge Area Chamber, Baton Rouge, Louisiana, us, 70873
The Baton Rouge Area Chamber (BRAC) Art Director delivers compelling, high-impact visual experiences for the organization and ensures brand consistency across all internal and external channels. This role includes art direction and design work.ResponsibilitiesArt Direction and Graphic Design – 40%Lead the artistic development of
original designs, marketing and promotional pieces including print, digital,
and television advertisements; collateral materials; and internal and
external publicationsReview graphic materials to assess
their validity and appropriateness for the brandUtilize technical skills and an
understanding of shot composition to take photos at eventsEdit photography as needed to
convey the essence of BRAC’s brand across both print and online platformsDevelop and maintain an
understanding of economic development and investor businesses to apply to
creative concepts and materialBrand Management – 30%Work with the Marketing team and
agency partners to develop and improve BRAC’s overall brand to ensure its
strength, consistency, and presenceProvide brand stewardship and
guidance to all departments at BRACMonitor all outbound visual
communications to ensure they meet BRAC brand standardsEnsure consistency in design across
all the online and offline marketing channelsCollaborate with various
departments and BRAC partners to obtain knowledge of the requirements and
needs of all marketing collateralMaintain an understanding of
advertising, digital, and media industry trendsOversee the creative work of
contractors, interns, and designers as well as the production timelines
and outputs of vendorsLead brainstorming/creative
sessions to generate innovative ideas that support BRAC departments and
keep all branded collateral up to dateThoroughly vet all marketing assets
to ensure brand consistency across various platforms and BRAC divisionsReview creative content and
presentations, providing revisions and feedback when necessaryProject Management – 20%Manage various creative projects
and oversee them to completionDevelop methods/procedures to
streamline various creative processes and continue to identify areas for
improvement to make both the Marketing team and BRAC more effective moving
forwardMonitor results of team
efforts/collateral and collaborate with team members to propose actions
that will help facilitate BRAC’s future successManage project timelines,
deliverables, and budgetsOther Duties – 10%Support department activities as
needed (e.g. staffing events)Manage content and assets, in conjunction with other marketing
team membersQualificationsBachelor’s degree in Design, Marketing, Communications, or a relevant disciplineDemonstrated experience in brand management and art directionConsiderable knowledge of general marketing, social media, collateral development, website management, and communications techniques is keyStrong technical understanding of print and digital design requirementsProficiency in Microsoft Office (including PowerPoint, Excel, and Outlook), web-based software, Mac Adobe Suite (Photoshop, Illustrator, InDesign), and web-based project management systems (such as Basecamp)Excellent time management skills to handle multiple deadlines and projectsAbility to work independently and as part of a teamAbility to lift 30-40 lbs.Mission and ValuesBRAC exists to accelerate economic opportunity in the Baton Rouge Area, for everyone.BRAC’s core values:Curious: We courageously step outside our comfort zones.Objective: We base our perspective and policy on unbiased analysis.Optimistic: We shape a future where success is not just achieved but redefined.Effectual: Focused on what we can control and influence, we lead with purposeful action.Collaborative: We believe our strength is in our partnerships.Authentic: We revel in the privilege of doing meaningful work.
#J-18808-Ljbffr
original designs, marketing and promotional pieces including print, digital,
and television advertisements; collateral materials; and internal and
external publicationsReview graphic materials to assess
their validity and appropriateness for the brandUtilize technical skills and an
understanding of shot composition to take photos at eventsEdit photography as needed to
convey the essence of BRAC’s brand across both print and online platformsDevelop and maintain an
understanding of economic development and investor businesses to apply to
creative concepts and materialBrand Management – 30%Work with the Marketing team and
agency partners to develop and improve BRAC’s overall brand to ensure its
strength, consistency, and presenceProvide brand stewardship and
guidance to all departments at BRACMonitor all outbound visual
communications to ensure they meet BRAC brand standardsEnsure consistency in design across
all the online and offline marketing channelsCollaborate with various
departments and BRAC partners to obtain knowledge of the requirements and
needs of all marketing collateralMaintain an understanding of
advertising, digital, and media industry trendsOversee the creative work of
contractors, interns, and designers as well as the production timelines
and outputs of vendorsLead brainstorming/creative
sessions to generate innovative ideas that support BRAC departments and
keep all branded collateral up to dateThoroughly vet all marketing assets
to ensure brand consistency across various platforms and BRAC divisionsReview creative content and
presentations, providing revisions and feedback when necessaryProject Management – 20%Manage various creative projects
and oversee them to completionDevelop methods/procedures to
streamline various creative processes and continue to identify areas for
improvement to make both the Marketing team and BRAC more effective moving
forwardMonitor results of team
efforts/collateral and collaborate with team members to propose actions
that will help facilitate BRAC’s future successManage project timelines,
deliverables, and budgetsOther Duties – 10%Support department activities as
needed (e.g. staffing events)Manage content and assets, in conjunction with other marketing
team membersQualificationsBachelor’s degree in Design, Marketing, Communications, or a relevant disciplineDemonstrated experience in brand management and art directionConsiderable knowledge of general marketing, social media, collateral development, website management, and communications techniques is keyStrong technical understanding of print and digital design requirementsProficiency in Microsoft Office (including PowerPoint, Excel, and Outlook), web-based software, Mac Adobe Suite (Photoshop, Illustrator, InDesign), and web-based project management systems (such as Basecamp)Excellent time management skills to handle multiple deadlines and projectsAbility to work independently and as part of a teamAbility to lift 30-40 lbs.Mission and ValuesBRAC exists to accelerate economic opportunity in the Baton Rouge Area, for everyone.BRAC’s core values:Curious: We courageously step outside our comfort zones.Objective: We base our perspective and policy on unbiased analysis.Optimistic: We shape a future where success is not just achieved but redefined.Effectual: Focused on what we can control and influence, we lead with purposeful action.Collaborative: We believe our strength is in our partnerships.Authentic: We revel in the privilege of doing meaningful work.
#J-18808-Ljbffr