Uqora, Inc.
Brand Manager, Product Innovation & Marketing
Uqora, Inc., California, Missouri, United States, 65018
Brand Manager, Product Innovation & Marketing
This range is provided by Uqora. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range
$104,960.00/yr - $171,688.00/yrOur CompanySince our launch in 2017, Uqora has helped over 500,000 people get proactive with their health & wellbeing. We're committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrives.As a subsidiary of Pharmavite, LLC—makers of Nature Made, the #1 national vitamin and supplement brand—you'll enjoy the best of both worlds. At Uqora, you’ll work in a start-up environment alongside our sister brand Equelle, developing new ideas and fostering creativity. At the same time, you'll benefit from Pharmavite's extensive resources and support, with a shared mission of bringing health to life through consumer-driven innovation and high-quality products.The Role - Brand Manager, Product Innovation & MarketingUqora is seeking a Brand Manager who is excited about innovation and product marketing and wants to help contribute to the future of the business. The Brand Manager, Product Innovation and Marketing will help build the innovation pipeline and be responsible for helping bring this product to life from concept idea to hand off to the commercial team for commercialization and launch. This role requires a combination of strategic and critical thinking, problem solving, creativity and a deep understanding of consumer behavior and market trends.A sampling of key responsibilities:Analyze category, retail, e-commerce and healthcare data to uncover insights and provide data-driven recommendations for building, refining, and improving our product portfolio.Garner and analyze consumer, market insights and healthcare data to identify key trends and information that guide the innovation pipeline and brand strategy.Perform competitive analysis and use the data to support product innovation strategies, including pricing, sizing, messaging, and positioning.Collaborate cross-functionally to bring products from initial seed idea to full commercialization, identifying and mitigating risks and effectively solving problems with stakeholders and the core team to ensure timely launches.Define key KPI’s to measure post launch success and working in partnership with the analytics team, finance and other key stakeholders, build out scorecards to measure, assess and identify areas for additional opportunities to improve performance; Conduct continued assessment post launch via consumer insights, data analysis and channel insights to help optimize.Partner with the various channel marketing leaders to understand any unique key insights and specific needs that can be inputted into the innovation plan and strategy as well as ensuring current inflight projects are meeting channel needs.Develop product positioning and marketing tactics based on consumer insights and data, including messaging, product naming, fact sheets, claims, packaging, and launch ideas.In partnership with finance, help to size and scope new product launches including incrementality and cannibalization analysis, continuing to refine launch projections and build out demand plans across channels.For new product launches in conjunction with cross functional team, build out unit economics and conduct margin analysis across channels to ensure product is meeting financial requirements/targets.Assist with preparation of annual operating plans and marketing budget.Who You are:Strategic:
you’re a big-picture person, and naturally understand how to zoom in-and-out to understand how qualitative and quantitative consumer insights fit into broader business goals. You are insights driven, forward thinking, analytical minded product marketing leader with deep expertise in innovation that serves both DTC and retail consumer needs.Consumer-centric:
as the internal champion for the consumer, you believe that good business is human-centric—you seek out the opportunity to connect directly with customers, pull out key insights, and build new products to drive consumer delight and solve for chronic, underserved needs.Goal-oriented:
you are a resilient self-starter with an entrepreneurial spirit who views challenges as exciting puzzles to be solved. You set plans and drive to achieve them through your day-to-day execution. You are comfortable at managing the ambiguity inherent in innovation & design processes and love to bring new ideas to life.Innovation Thinker and Doer:
You engage both sides of the brain to question, observe, ideate, network, and experiment. You love to be in-the-know on what is happening across industries to identify trends and make associations with our category to create breakthrough ideas. You are able to translate big ideas into tangible solutions that enhance the strength of the brand while delivering on consumer needs.Analytical:
you’re comfortable in a spreadsheet, consumer insights, and IRI and ecommerce data. You enjoy diving deep to uncover a new insight, but you don’t get lost in the sauce—you’re skilled at translating analytics into actionable & approachable insights. You have strong finance acumen to manage budgets and help build future projections.Collaborative and communicative:
you find it easy to work with many types of people and communicate with ease. You’re comfortable leading and following, and believe collaboration is key to success. You are a great listener and are able to build relationships of trust. You have strong systems thinking abilities, being able to understand how the different parts of the business relate to one another to meet the common goal.Creative:
you know the power of design thinking to generate new product ideas. You enjoy being in the creative zone and utilizing design thinking methodologies, you pull out key consumer insights with ease and build break-thru products that meet unmet needs, inspire consumer affinity and generate loyalty.A life-long learner:
you keep up-to-date on consumer shopping and marketplace dynamics to improve your product innovation marketing craft. You're a deft connector of people, concepts, ideas.Education / Experience / SkillsBachelor's Degree required, MBA preferred.3-4+ years’ experience in Product Marketing / Product Innovation for consumer brands with experience building and or developing products from innovation discovery through commercialization, can be line extensions through breakthrough innovation.Strong product management skills and product marketing skills with an understanding of new product development process from ideation to execution.Strong analytical & quantitative acumen with deep knowledge of key syndicated data and ecommerce data (IRI a plus) and experience developing business cases.Self-starter who takes initiative and experience with diagnosing and resolving complex problems.Proficiency in distilling insights and conclusions from a variety of market sources and complex data sets.Experience in ecommerce.Experience in agile design thinking a plus.Experience with generation of new marketing ideas, and working with internal and external creative partners.Business builder who owns and drives results and has growth mindset with an excitement to learn.Ability to work collaboratively in a fast-paced and dynamic environment.Compensation and Benefits:We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.This package includes:Annual Pay Range: $104,960.00 - $171,688.00(This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.)Annual performance bonusFlexible FTO policy11 paid holidays per yearMedical, Dental, Vision benefits with generous employer contributionHealth and Dependent Care HSA/FSA401K with employer matchPet InsuranceWellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature MadeParental Leave Policy for employees with 1 year+ of serviceNew Hire office stipendTraining and Development opportunitiesInclusivity at Uqora:Diversity and inclusion are a priority for us. At Uqora, we’re committed to making our employees and community members feel seen, heard, and valued - while honoring what makes us different. We promise to remain focused on this journey of growth so we can become better advocates for our community, and we’d love for you to join us on that mission!Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and Product ManagementIndustries
Personal Care Product Manufacturing, Retail Health and Personal Care Products, and Wellness and Fitness Services
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This range is provided by Uqora. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range
$104,960.00/yr - $171,688.00/yrOur CompanySince our launch in 2017, Uqora has helped over 500,000 people get proactive with their health & wellbeing. We're committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrives.As a subsidiary of Pharmavite, LLC—makers of Nature Made, the #1 national vitamin and supplement brand—you'll enjoy the best of both worlds. At Uqora, you’ll work in a start-up environment alongside our sister brand Equelle, developing new ideas and fostering creativity. At the same time, you'll benefit from Pharmavite's extensive resources and support, with a shared mission of bringing health to life through consumer-driven innovation and high-quality products.The Role - Brand Manager, Product Innovation & MarketingUqora is seeking a Brand Manager who is excited about innovation and product marketing and wants to help contribute to the future of the business. The Brand Manager, Product Innovation and Marketing will help build the innovation pipeline and be responsible for helping bring this product to life from concept idea to hand off to the commercial team for commercialization and launch. This role requires a combination of strategic and critical thinking, problem solving, creativity and a deep understanding of consumer behavior and market trends.A sampling of key responsibilities:Analyze category, retail, e-commerce and healthcare data to uncover insights and provide data-driven recommendations for building, refining, and improving our product portfolio.Garner and analyze consumer, market insights and healthcare data to identify key trends and information that guide the innovation pipeline and brand strategy.Perform competitive analysis and use the data to support product innovation strategies, including pricing, sizing, messaging, and positioning.Collaborate cross-functionally to bring products from initial seed idea to full commercialization, identifying and mitigating risks and effectively solving problems with stakeholders and the core team to ensure timely launches.Define key KPI’s to measure post launch success and working in partnership with the analytics team, finance and other key stakeholders, build out scorecards to measure, assess and identify areas for additional opportunities to improve performance; Conduct continued assessment post launch via consumer insights, data analysis and channel insights to help optimize.Partner with the various channel marketing leaders to understand any unique key insights and specific needs that can be inputted into the innovation plan and strategy as well as ensuring current inflight projects are meeting channel needs.Develop product positioning and marketing tactics based on consumer insights and data, including messaging, product naming, fact sheets, claims, packaging, and launch ideas.In partnership with finance, help to size and scope new product launches including incrementality and cannibalization analysis, continuing to refine launch projections and build out demand plans across channels.For new product launches in conjunction with cross functional team, build out unit economics and conduct margin analysis across channels to ensure product is meeting financial requirements/targets.Assist with preparation of annual operating plans and marketing budget.Who You are:Strategic:
you’re a big-picture person, and naturally understand how to zoom in-and-out to understand how qualitative and quantitative consumer insights fit into broader business goals. You are insights driven, forward thinking, analytical minded product marketing leader with deep expertise in innovation that serves both DTC and retail consumer needs.Consumer-centric:
as the internal champion for the consumer, you believe that good business is human-centric—you seek out the opportunity to connect directly with customers, pull out key insights, and build new products to drive consumer delight and solve for chronic, underserved needs.Goal-oriented:
you are a resilient self-starter with an entrepreneurial spirit who views challenges as exciting puzzles to be solved. You set plans and drive to achieve them through your day-to-day execution. You are comfortable at managing the ambiguity inherent in innovation & design processes and love to bring new ideas to life.Innovation Thinker and Doer:
You engage both sides of the brain to question, observe, ideate, network, and experiment. You love to be in-the-know on what is happening across industries to identify trends and make associations with our category to create breakthrough ideas. You are able to translate big ideas into tangible solutions that enhance the strength of the brand while delivering on consumer needs.Analytical:
you’re comfortable in a spreadsheet, consumer insights, and IRI and ecommerce data. You enjoy diving deep to uncover a new insight, but you don’t get lost in the sauce—you’re skilled at translating analytics into actionable & approachable insights. You have strong finance acumen to manage budgets and help build future projections.Collaborative and communicative:
you find it easy to work with many types of people and communicate with ease. You’re comfortable leading and following, and believe collaboration is key to success. You are a great listener and are able to build relationships of trust. You have strong systems thinking abilities, being able to understand how the different parts of the business relate to one another to meet the common goal.Creative:
you know the power of design thinking to generate new product ideas. You enjoy being in the creative zone and utilizing design thinking methodologies, you pull out key consumer insights with ease and build break-thru products that meet unmet needs, inspire consumer affinity and generate loyalty.A life-long learner:
you keep up-to-date on consumer shopping and marketplace dynamics to improve your product innovation marketing craft. You're a deft connector of people, concepts, ideas.Education / Experience / SkillsBachelor's Degree required, MBA preferred.3-4+ years’ experience in Product Marketing / Product Innovation for consumer brands with experience building and or developing products from innovation discovery through commercialization, can be line extensions through breakthrough innovation.Strong product management skills and product marketing skills with an understanding of new product development process from ideation to execution.Strong analytical & quantitative acumen with deep knowledge of key syndicated data and ecommerce data (IRI a plus) and experience developing business cases.Self-starter who takes initiative and experience with diagnosing and resolving complex problems.Proficiency in distilling insights and conclusions from a variety of market sources and complex data sets.Experience in ecommerce.Experience in agile design thinking a plus.Experience with generation of new marketing ideas, and working with internal and external creative partners.Business builder who owns and drives results and has growth mindset with an excitement to learn.Ability to work collaboratively in a fast-paced and dynamic environment.Compensation and Benefits:We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.This package includes:Annual Pay Range: $104,960.00 - $171,688.00(This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.)Annual performance bonusFlexible FTO policy11 paid holidays per yearMedical, Dental, Vision benefits with generous employer contributionHealth and Dependent Care HSA/FSA401K with employer matchPet InsuranceWellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature MadeParental Leave Policy for employees with 1 year+ of serviceNew Hire office stipendTraining and Development opportunitiesInclusivity at Uqora:Diversity and inclusion are a priority for us. At Uqora, we’re committed to making our employees and community members feel seen, heard, and valued - while honoring what makes us different. We promise to remain focused on this journey of growth so we can become better advocates for our community, and we’d love for you to join us on that mission!Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and Product ManagementIndustries
Personal Care Product Manufacturing, Retail Health and Personal Care Products, and Wellness and Fitness Services
#J-18808-Ljbffr