Uqora, Inc.
Retail Marketing Manager
Uqora, Inc., California, Missouri, United States, 65018
Join to apply for the
Retail Marketing Manager
role at
Uqora .
This range is provided by Uqora. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range$93,788.00/yr - $153,340.00/yr
Since our launch in 2017, Uqora has helped over 500,000 people get proactive with their health & wellbeing. We're committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrives. As a subsidiary of Pharmavite, LLC—makers of Nature Made, the #1 national vitamin and supplement brand—you'll enjoy the best of both worlds. At Uqora, you’ll work in a start-up environment, developing new ideas and fostering creativity. At the same time, you'll benefit from Pharmavite's extensive resources and support, with a shared mission of bringing health to life through consumer-driven innovation and high-quality products.
The Role
The Manager, Retail Marketing (Uqora) will support our continued expansion into omni-channel. This role will be key in partnering to understand each retailer’s needs while creating effective marketing plans that will serve to attract customers and create memorable customer experiences across various touchpoints in-store and digitally while remaining true to the brand.
Key Responsibilities
Responsible for co-developing and executing strategic marketing plans that are tailored to Uqora and our retail partner needs including: product launches, point-of-purchase merchandising solutions, digital, promotions, loyalty programs and other in-store activations.
Develop and maintain a robust Retail Marketing calendar including promotions, loyalty programs and other communications that align with Uqora marketing.
Identify new opportunities and execute marketing activities to help drive awareness and velocities.
Analyze data, maintain knowledge of trends and developments in the market to identify needs for new products, and make recommendations.
Work closely with sales account managers, retail leader, Uqora brand and growth marketing teams. Create and lead integrated marketing plans that are effective and maximize ROI.
Support the onboarding of new accounts and launches.
Assist with the creation of presentations for external and internal meetings.
Be our in-house expert on online retail media strategy. Lead efforts across retailers and create a long-term strategy for our online retail marketing efforts. Provide expertise and measurement on effectiveness of retail media, collaborating with Uqora’s retail marketing lead and our growth marketing team.
Manage retail online agencies in terms of campaign delivery, strategy, briefing, measurement KPI goal setting.
Set clear KPIs and manage reporting alongside our retail online agency partners to effectively measure Retail eComm marketing performance. This includes, but isn’t limited to tracking ROAS, CPCs, CVR & CTR.
Other responsibilities as assigned.
Qualifications:
Bachelor’s degree in Marketing or a related field and 4+ years of marketing experience.
Experience in developing and managing Retail marketing campaigns and promotions.
Expert at online retail media and digital shelf best practices for retail.com. Comfortable with performance/lift campaign analysis.
Experience at a high-growth start-up ideally in CPG or Health / Wellness preferred.
Experience with Circana or Nielsen preferred.
Highly organized with exceptional project management skills and ability to drive alignment between key stakeholders.
Have led retail.com marketing efforts for brands sold through major retailers.
Ability to collaborate and communicate effectively to achieve meaningful results.
Proficient in PowerPoint and Excel.
Strong analytical skills.
Excellent verbal, written, and interpersonal skills.
Additional Requirements:
Flexible hybrid work environment, with in-office presence at our La Jolla, CA office required on Wed-Thurs.
Strong interest in women's health and a belief in Uqora's mission.
Compensation and Benefits:
We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind.
This package includes:
Annual Pay Range: $93,788.00 - $153,340.00.
Annual performance bonus.
Flexible FTO policy.
11 paid holidays per year.
Medical, Dental, Vision benefits with generous employer contribution.
Health and Dependent Care HSA/FSA.
401K with employer match.
Pet Insurance.
Wellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature Made.
Parental Leave Policy for employees with 1 year+ of service.
New Hire office stipend.
Training and Development opportunities.
Inclusivity at Uqora:
Diversity and inclusion are a priority for us. At Uqora, we’re committed to making our employees and community members feel seen, heard, and valued - while honoring what makes us different.
Seniority level
Mid-Senior level.
Employment type
Full-time.
Job function
Marketing, Project Management, and Product Management.
Industries
Wellness and Fitness Services, Personal Care Product Manufacturing, and Retail Health and Personal Care Products.
#J-18808-Ljbffr
Retail Marketing Manager
role at
Uqora .
This range is provided by Uqora. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range$93,788.00/yr - $153,340.00/yr
Since our launch in 2017, Uqora has helped over 500,000 people get proactive with their health & wellbeing. We're committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrives. As a subsidiary of Pharmavite, LLC—makers of Nature Made, the #1 national vitamin and supplement brand—you'll enjoy the best of both worlds. At Uqora, you’ll work in a start-up environment, developing new ideas and fostering creativity. At the same time, you'll benefit from Pharmavite's extensive resources and support, with a shared mission of bringing health to life through consumer-driven innovation and high-quality products.
The Role
The Manager, Retail Marketing (Uqora) will support our continued expansion into omni-channel. This role will be key in partnering to understand each retailer’s needs while creating effective marketing plans that will serve to attract customers and create memorable customer experiences across various touchpoints in-store and digitally while remaining true to the brand.
Key Responsibilities
Responsible for co-developing and executing strategic marketing plans that are tailored to Uqora and our retail partner needs including: product launches, point-of-purchase merchandising solutions, digital, promotions, loyalty programs and other in-store activations.
Develop and maintain a robust Retail Marketing calendar including promotions, loyalty programs and other communications that align with Uqora marketing.
Identify new opportunities and execute marketing activities to help drive awareness and velocities.
Analyze data, maintain knowledge of trends and developments in the market to identify needs for new products, and make recommendations.
Work closely with sales account managers, retail leader, Uqora brand and growth marketing teams. Create and lead integrated marketing plans that are effective and maximize ROI.
Support the onboarding of new accounts and launches.
Assist with the creation of presentations for external and internal meetings.
Be our in-house expert on online retail media strategy. Lead efforts across retailers and create a long-term strategy for our online retail marketing efforts. Provide expertise and measurement on effectiveness of retail media, collaborating with Uqora’s retail marketing lead and our growth marketing team.
Manage retail online agencies in terms of campaign delivery, strategy, briefing, measurement KPI goal setting.
Set clear KPIs and manage reporting alongside our retail online agency partners to effectively measure Retail eComm marketing performance. This includes, but isn’t limited to tracking ROAS, CPCs, CVR & CTR.
Other responsibilities as assigned.
Qualifications:
Bachelor’s degree in Marketing or a related field and 4+ years of marketing experience.
Experience in developing and managing Retail marketing campaigns and promotions.
Expert at online retail media and digital shelf best practices for retail.com. Comfortable with performance/lift campaign analysis.
Experience at a high-growth start-up ideally in CPG or Health / Wellness preferred.
Experience with Circana or Nielsen preferred.
Highly organized with exceptional project management skills and ability to drive alignment between key stakeholders.
Have led retail.com marketing efforts for brands sold through major retailers.
Ability to collaborate and communicate effectively to achieve meaningful results.
Proficient in PowerPoint and Excel.
Strong analytical skills.
Excellent verbal, written, and interpersonal skills.
Additional Requirements:
Flexible hybrid work environment, with in-office presence at our La Jolla, CA office required on Wed-Thurs.
Strong interest in women's health and a belief in Uqora's mission.
Compensation and Benefits:
We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind.
This package includes:
Annual Pay Range: $93,788.00 - $153,340.00.
Annual performance bonus.
Flexible FTO policy.
11 paid holidays per year.
Medical, Dental, Vision benefits with generous employer contribution.
Health and Dependent Care HSA/FSA.
401K with employer match.
Pet Insurance.
Wellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature Made.
Parental Leave Policy for employees with 1 year+ of service.
New Hire office stipend.
Training and Development opportunities.
Inclusivity at Uqora:
Diversity and inclusion are a priority for us. At Uqora, we’re committed to making our employees and community members feel seen, heard, and valued - while honoring what makes us different.
Seniority level
Mid-Senior level.
Employment type
Full-time.
Job function
Marketing, Project Management, and Product Management.
Industries
Wellness and Fitness Services, Personal Care Product Manufacturing, and Retail Health and Personal Care Products.
#J-18808-Ljbffr