TowneBank
Mortgage Marketing Digital Content Specialist
TowneBank, Norfolk, Virginia, United States, 23500
Mortgage Marketing Digital Content Specialist
Job Category:
Clerical Office/AdminRequisition Number:
MORTG006560Posted:
August 23, 2024Employment Type:
Full-TimeWork Type:
HybridLocation
Norfolk, VA 23510, USAJob Description:
Inspire, Engage, and GrowAre you a digital content wizard with a knack for building thriving online communities? As a Digital Content Specialist, you'll be at the forefront of our fast-paced mortgage marketing team, crafting compelling content and fostering meaningful connections with our audience. Your creativity, strategic thinking, exceptional communication skills, and ability to juggle multiple priorities will be instrumental in driving engagement, building brand awareness, and ultimately, growing our business.Key Responsibilities:
Content Creation:
Develop high-quality content, including blog posts, social media messages, website copy, and email campaigns, often with tight deadlines.Community Management:
Oversee and engage with our multiple online communities on various social media platforms. Respond to inquiries, foster discussions, and build relationships with our audience.Social Media Strategy:
Develop and execute social media strategies aligned with our marketing goals. Track performance metrics, analyze trends, and make data-driven recommendations.Digital Content Management:
Contribute to the creation and maintenance of our website content, ensuring it is informative, engaging, and optimized for search engines.Collaboration:
Work closely with our marketing team to develop integrated campaigns and ensure consistency across all digital channels.Minimum Required Skills and Competencies:
Bachelor's degree in Marketing, Communications, or a related field3+ years of experience in social media management, content creation, or digital marketing in a fast-paced environmentStrong understanding of social media platforms and their best practicesExcellent writing and communication skills, with the ability to adapt to different audiences and stylesProficiency in content management systems and SEO principlesExperience with copywriting tools (e.g., Gemini, ChatGPT)Ability to work independently and as part of a team in a fast-paced, deadline-driven environmentOpenness to a hybrid work scheduleDesired Skills and Competencies:
Two years of experience with CRM systemsDemonstrated ability to resolve conflicts with creativity and authority while maintaining a professional relationshipAbility to control situations or events in the absence of higher authorityAbility to make recommendations or decisions that affect office operations and activitiesStrong Presentation SkillsComfortable On-CameraAbility to teach othersDemonstrated experience managing a complex calendarPhysical Requirements:
Express or exchange ideas by means of the spoken word via email and verballyExert up to 10 pounds of force occasionally, use your arms and legs, and sit most of the timeHave close visual acuity to perform activities such as analyzing data, viewing a computer terminal, reading, and preparing documentationNot substantially exposed to adverse environmental conditionsEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities
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Job Category:
Clerical Office/AdminRequisition Number:
MORTG006560Posted:
August 23, 2024Employment Type:
Full-TimeWork Type:
HybridLocation
Norfolk, VA 23510, USAJob Description:
Inspire, Engage, and GrowAre you a digital content wizard with a knack for building thriving online communities? As a Digital Content Specialist, you'll be at the forefront of our fast-paced mortgage marketing team, crafting compelling content and fostering meaningful connections with our audience. Your creativity, strategic thinking, exceptional communication skills, and ability to juggle multiple priorities will be instrumental in driving engagement, building brand awareness, and ultimately, growing our business.Key Responsibilities:
Content Creation:
Develop high-quality content, including blog posts, social media messages, website copy, and email campaigns, often with tight deadlines.Community Management:
Oversee and engage with our multiple online communities on various social media platforms. Respond to inquiries, foster discussions, and build relationships with our audience.Social Media Strategy:
Develop and execute social media strategies aligned with our marketing goals. Track performance metrics, analyze trends, and make data-driven recommendations.Digital Content Management:
Contribute to the creation and maintenance of our website content, ensuring it is informative, engaging, and optimized for search engines.Collaboration:
Work closely with our marketing team to develop integrated campaigns and ensure consistency across all digital channels.Minimum Required Skills and Competencies:
Bachelor's degree in Marketing, Communications, or a related field3+ years of experience in social media management, content creation, or digital marketing in a fast-paced environmentStrong understanding of social media platforms and their best practicesExcellent writing and communication skills, with the ability to adapt to different audiences and stylesProficiency in content management systems and SEO principlesExperience with copywriting tools (e.g., Gemini, ChatGPT)Ability to work independently and as part of a team in a fast-paced, deadline-driven environmentOpenness to a hybrid work scheduleDesired Skills and Competencies:
Two years of experience with CRM systemsDemonstrated ability to resolve conflicts with creativity and authority while maintaining a professional relationshipAbility to control situations or events in the absence of higher authorityAbility to make recommendations or decisions that affect office operations and activitiesStrong Presentation SkillsComfortable On-CameraAbility to teach othersDemonstrated experience managing a complex calendarPhysical Requirements:
Express or exchange ideas by means of the spoken word via email and verballyExert up to 10 pounds of force occasionally, use your arms and legs, and sit most of the timeHave close visual acuity to perform activities such as analyzing data, viewing a computer terminal, reading, and preparing documentationNot substantially exposed to adverse environmental conditionsEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr