Clarks Shoes
Global Brand Marketing Specialist
Clarks Shoes, Needham Heights, Massachusetts, us, 02494
Global Brand Marketing Specialist
Location:
Needham, MA
Job Advert Description
The Global Brand Marketing Specialist supports the creation and delivery of the seasonal plans and integrated marketing communications to the consumer under the guidance of the Global Brand Marketing Manager.
What You'll Be Doing:
Support Essentials BU marketing in the delivery of seasonal go to market materials that provide a compelling brand narrative to support the commercial outcomes of defined GTM events and activities (both sell-in tools for key accounts and sell-through tools for consumer activation).
Provide general support to Essentials + Premium BU marketing in the planning and delivery of marketing assets, including developing individual asset briefs based on the seasonal marketing plans and ensure they are delivered in accordance with the marketing framework.
Work with regional and channel planning teams to gain insight on specific channel needs to incorporate into asset briefs to ensure one consistent representation of the brand.
Ensure regular interactions with commercial marketing teams to capture detailed regional requirements/feedback to feed into future campaigns.
Partner with Essentials BU marketing and creative to build and maintain “single source of truth” documentation that communicates how Clarks Essentials brands – Clarks Collection and Clarks Cloudsteppers – are to be presented in market. Ensure adherence to these guidelines across the organization and with key partners (freelance, licensing, etc.)
Coordinate all sample orders required in line with seasonal deliverables to ensure that appropriate samples are delivered on time and that a good working relationship is maintained with sample coordinators.
Coordinate development of physical and digital POS materials that communicate product benefits to consumer in market. Manage process seasonally, from product development to factory implementation.
Recommend improvements to related procedures and processes, to advance current ways of working in line with agreed outcomes.
Track and reconcile spend against relevant elements of the Marketing budget and administer POs as needed, providing timely and accurate monitoring of spend.
Build and maintain competitive monitoring dashboard, regularly tracking how competitive brands communicate with consumers in market to inform Clark’s strategy and execution.
Partner with regional marketing teams on performance tracking of brand led assets. Build and maintain dashboard for seasonal tracking, incorporating learnings into seasonal asset development.
Build content strategy for influencer campaigns, partnering with key stakeholders to ensure delivery of assets in agree upon timeline to reach deliverable goals.
What You'll Bring With You:
Knowledge
Understanding of planning and managing the implementation of marketing initiatives.
Knowledge of the creative process from the initial brief to the final delivery.
Good understanding of design, photography, digital and print production process.
Knowledge of performance tracking and key brand, marketing, and creative KPIs
Skills
Ability to build strong relationships with a wide variety of people in brand and commercial areas. Earns trust and respect through consistent honesty and professionalism.
Good organizational skills with ability to work on multiple projects, prioritize effectively, deliver to deadlines, and maintain a high level of accuracy and quality.
A high level of accuracy and attention to detail, proof reading and collating complex information.
Ability to work collaboratively, driven by strong interpersonal and proactive communication skills.
Self-motivated with an ownership mentality. Ability to drive projects independently will little oversight.
Ability to operate within a moderate level of ambiguity as we work to build new processes and execute across new avenues to grow the brand.
Ability to think critically/strategically and make recommendations and optimizations based on existing knowledge.
Advanced understanding of digital technologies.
Good IT skills with proficiency in MS Office packages.
Top notch project management skills.
Effective written and verbal communicator.
Experience
Experience developing a range of creative assets for consumer brands.
Involvement in the delivery of multichannel campaigns.
Experience driving consistency of brand expression across a variety of platforms with many partners.
Educating internal and external partners of how to express our brand in market to align with standards.
Competencies
Eagerness to learn and an openness to be mentored for future growth. Displays an ongoing commitment to learning and self-improvement.
Leadership mindset with the ability to influencer others cross-departmentally to be excited and committed to furthering objectives.
Curious by nature, hunting for better ways of working or innovative ways to communicate our brand value, purpose, and position.
Makes timely, informed decisions that account for the facts, goals, constraints, and risks at hand.
Positive attitude and good sense of humor.
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
This season, we’re proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all – bringing to life Clarks’ new global campaign, For the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we’re ready to lead the way. After all, we’re originators, not imitators. It’s who we are, who we’ve always been. And to change the world of tomorrow, we’re doing things differently today.
As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age ,disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment’, complying with local legislative requirements.
Location:
Needham, MA
Job Advert Description
The Global Brand Marketing Specialist supports the creation and delivery of the seasonal plans and integrated marketing communications to the consumer under the guidance of the Global Brand Marketing Manager.
What You'll Be Doing:
Support Essentials BU marketing in the delivery of seasonal go to market materials that provide a compelling brand narrative to support the commercial outcomes of defined GTM events and activities (both sell-in tools for key accounts and sell-through tools for consumer activation).
Provide general support to Essentials + Premium BU marketing in the planning and delivery of marketing assets, including developing individual asset briefs based on the seasonal marketing plans and ensure they are delivered in accordance with the marketing framework.
Work with regional and channel planning teams to gain insight on specific channel needs to incorporate into asset briefs to ensure one consistent representation of the brand.
Ensure regular interactions with commercial marketing teams to capture detailed regional requirements/feedback to feed into future campaigns.
Partner with Essentials BU marketing and creative to build and maintain “single source of truth” documentation that communicates how Clarks Essentials brands – Clarks Collection and Clarks Cloudsteppers – are to be presented in market. Ensure adherence to these guidelines across the organization and with key partners (freelance, licensing, etc.)
Coordinate all sample orders required in line with seasonal deliverables to ensure that appropriate samples are delivered on time and that a good working relationship is maintained with sample coordinators.
Coordinate development of physical and digital POS materials that communicate product benefits to consumer in market. Manage process seasonally, from product development to factory implementation.
Recommend improvements to related procedures and processes, to advance current ways of working in line with agreed outcomes.
Track and reconcile spend against relevant elements of the Marketing budget and administer POs as needed, providing timely and accurate monitoring of spend.
Build and maintain competitive monitoring dashboard, regularly tracking how competitive brands communicate with consumers in market to inform Clark’s strategy and execution.
Partner with regional marketing teams on performance tracking of brand led assets. Build and maintain dashboard for seasonal tracking, incorporating learnings into seasonal asset development.
Build content strategy for influencer campaigns, partnering with key stakeholders to ensure delivery of assets in agree upon timeline to reach deliverable goals.
What You'll Bring With You:
Knowledge
Understanding of planning and managing the implementation of marketing initiatives.
Knowledge of the creative process from the initial brief to the final delivery.
Good understanding of design, photography, digital and print production process.
Knowledge of performance tracking and key brand, marketing, and creative KPIs
Skills
Ability to build strong relationships with a wide variety of people in brand and commercial areas. Earns trust and respect through consistent honesty and professionalism.
Good organizational skills with ability to work on multiple projects, prioritize effectively, deliver to deadlines, and maintain a high level of accuracy and quality.
A high level of accuracy and attention to detail, proof reading and collating complex information.
Ability to work collaboratively, driven by strong interpersonal and proactive communication skills.
Self-motivated with an ownership mentality. Ability to drive projects independently will little oversight.
Ability to operate within a moderate level of ambiguity as we work to build new processes and execute across new avenues to grow the brand.
Ability to think critically/strategically and make recommendations and optimizations based on existing knowledge.
Advanced understanding of digital technologies.
Good IT skills with proficiency in MS Office packages.
Top notch project management skills.
Effective written and verbal communicator.
Experience
Experience developing a range of creative assets for consumer brands.
Involvement in the delivery of multichannel campaigns.
Experience driving consistency of brand expression across a variety of platforms with many partners.
Educating internal and external partners of how to express our brand in market to align with standards.
Competencies
Eagerness to learn and an openness to be mentored for future growth. Displays an ongoing commitment to learning and self-improvement.
Leadership mindset with the ability to influencer others cross-departmentally to be excited and committed to furthering objectives.
Curious by nature, hunting for better ways of working or innovative ways to communicate our brand value, purpose, and position.
Makes timely, informed decisions that account for the facts, goals, constraints, and risks at hand.
Positive attitude and good sense of humor.
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
This season, we’re proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all – bringing to life Clarks’ new global campaign, For the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we’re ready to lead the way. After all, we’re originators, not imitators. It’s who we are, who we’ve always been. And to change the world of tomorrow, we’re doing things differently today.
As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age ,disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment’, complying with local legislative requirements.