National Endowment for Financial Education
Managing Director, Marketing
National Endowment for Financial Education, Denver, Colorado, United States, 80285
Position Announcement
Job Title: Managing Director, Marketing
Organization: National Endowment for Financial Education
Reports To: Senior Vice President, Equity
Location: Downtown Denver, Colorado
Type: Full-time
Organization Overview
At the National Endowment for Financial Education (NEFE), we champion effective financial education. We are the independent, centralizing voice providing leadership, research, and collaboration to advance financial well-being for all. We do this by mobilizing and inspiring educators, researchers, and advocates nationwide to maximize the impact of financial education. We work hard to remove barriers, amplify outcomes, and elevate effective models through leadership, research, and collaboration. We believe this is important because everyone deserves the opportunity to live their best financial life and that equitable and effective financial education makes it easier for everyone to navigate the financial system, thus creating a more just society.
Position Summary
The Managing Director, Marketing will lead NEFE's comprehensive marketing, branding, outreach, and content dissemination strategy to advance the organization's mission and impact. This role will provide visionary leadership for the Marketing & Engagement Team to ensure all aspects of NEFE's content creation and impact strategies are centered in equitable and inclusive practices. This experienced leader will have a proven background in marketing strategy, brand management, and the execution of tactical marketing functions. A key collaborator with NEFE's research, policy, equity, communications, thought leadership, and partnerships teams, this role is central to promoting the impact and outcomes of effective financial education, galvanizing those in and adjacent to the field to act, and advancing the organization's trusted reputation. This position reports to the Senior Vice President (SVP), Equity and serves as a marketing ambassador with the executive leadership team, managing directors, and other team members responsible for the creation and delivery of key stakeholder information.
Essential Duties and Accountabilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, or ability required.
Design, implement, and continuously assess a comprehensive marketing, branding, and engagement strategy to advance NEFE's positioning, content dissemination, and outreach campaignsProvide leadership, supervision, and coaching for Marketing and Engagement Team membersProvide oversight, guidance, and/or support the implementation of critical functions including: content, digital, social media, event, and other forms of contemporary marketing; content development/dissemination approaches and channels; multi-media and graphic design optimization; SEO maximization; and CRM developmentRecommend and leverage existing and emerging platforms and dissemination channels to broaden NEFE's reach and impact among diverse audiencesLead assessment and data analysis strategy to discern trends, appropriate metrics, KPIs, and tools to drive NEFE's marketing and branding effortsUtilize data and analytics to guide stakeholder segmentation and engagement strategiesEstablish a robust internal client services model with NEFE departments to interpret the organization's business objectives and collaboratively design/deliver information, outreach, and advocacy campaignsWork closely with communication team members to ensure content production and dissemination is consistent, aligned, and captures the interconnected messaging components of the organization's workLead project management efforts to achieve short-term milestones and long-term strategiesPartner with the SVP, Equity to develop a marketing and engagement strategy that advances equity and inclusion priorities for financial educationDevelop and manage the Marketing and Engagement budget; partner closely with content developers across NEFE to accurately forecast resources required to support production and dissemination initiativesAssess, guide, and leverage external vendors as partner resources (e.g., freelance/contractual writers, editors, designers, videographers, printers, etc.)Build and manage a broad network of professional development resources to enhance the knowledge/impact of efforts NEFE-widePerform other duties to achieve organizational goalsMinimum Qualifications
10+ years of increasingly responsible marketing experience in advocacy/educational non-profit, community foundations, government agencies, and/or similar fieldsAdvanced degree in Marketing, Public Relations, Communications, or related fieldProven background in designing, delivering, and implementing strategic marketing and brand management plansExcellent supervision, leadership, and management skills; established experience building collaborative, high functioning teamsExtensive digital experience and deep knowledge/application of areas including (but not limited to): SEO, PPC management, CRMs, digital marketing and social media strategies/channels, and content/email marketingDeep experience utilizing data, analytics, and KPIs to drive decision-makingProven background building, managing, and measuring brand equityProficiency in modern design and marketing technology assetsProven experience embedding diverse, equitable, and inclusive approaches across all aspects of work and partnershipsIn-depth knowledge of scalable solutions, practices, and approaches to attract, grow, and sustain diverse audience segmentsExceptional communication, collaboration, and negotiation skillsExceptional eye for detail and content organizationAbility to anticipate and effectively manage competing priorities in a dynamic environment and under pressureSuccessful background in project managementMatrixed budget management experiencePreferred Qualifications
Professional affiliations with local, regional, and/or national marketing associationsContent knowledge and understanding of the financial education/financial literacy field
Physical/Mental Demands of the Job
This is a full-time position, based in Denver with standard work hours from 8:30 AM to 5:00 PM, Monday through Friday. Up to 50% remote work is available locally. Employees collaborate with their supervisor and HR to determine the optimal work schedule. NEFE consistently monitors the environment to maintain the health and well-being of our staff.
At NEFE we focus on possibilities not limitations. To do your job effectively, you need the ability to communicate with people; move about a workspace; utilize a computer, job-related software and a telephone; and travel. We will attempt to provide reasonable accommodations to support the fulfillment of the physical and mental requirements of this position.
Travel Required
The role includes occasional travel, approximately up to 10%.
Compensation/Benefits
The base salary for this position ranges from $104,000-$118,000, with the final offer reflecting the candidate's experience and qualifications. NEFE provides a comprehensive benefits package, including vacation, sick leave, holidays, six weeks of paid parental leave, and health, dental, vision, long-term care, and life/AD&D/disability insurance. Additional benefits include an EcoPass, paid parking in Downtown Denver, professional development opportunities, tuition reimbursement, an employee assistance program, a 403(b) employer match, and contributions to a defined benefit plan.
Application Instructions
Please use the link below to submit your resume. Please also discuss your interest in the organization, appropriate skills, and background in a cover letter-no phone calls.
https://nefeorg.bamboohr.com/careers/38?source=aWQ9MjQ%3D
Applications will be accepted through Friday, September 13th.
Not sure you meet 100% of our qualifications? We understand that some candidates who could excel in this role may not have all the qualifications precisely listed above. If you believe that you could excel in this role, and your experience reflects the minimum qualifications required, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse work experience and backgrounds.
NEFE is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment visa.
Job Title: Managing Director, Marketing
Organization: National Endowment for Financial Education
Reports To: Senior Vice President, Equity
Location: Downtown Denver, Colorado
Type: Full-time
Organization Overview
At the National Endowment for Financial Education (NEFE), we champion effective financial education. We are the independent, centralizing voice providing leadership, research, and collaboration to advance financial well-being for all. We do this by mobilizing and inspiring educators, researchers, and advocates nationwide to maximize the impact of financial education. We work hard to remove barriers, amplify outcomes, and elevate effective models through leadership, research, and collaboration. We believe this is important because everyone deserves the opportunity to live their best financial life and that equitable and effective financial education makes it easier for everyone to navigate the financial system, thus creating a more just society.
Position Summary
The Managing Director, Marketing will lead NEFE's comprehensive marketing, branding, outreach, and content dissemination strategy to advance the organization's mission and impact. This role will provide visionary leadership for the Marketing & Engagement Team to ensure all aspects of NEFE's content creation and impact strategies are centered in equitable and inclusive practices. This experienced leader will have a proven background in marketing strategy, brand management, and the execution of tactical marketing functions. A key collaborator with NEFE's research, policy, equity, communications, thought leadership, and partnerships teams, this role is central to promoting the impact and outcomes of effective financial education, galvanizing those in and adjacent to the field to act, and advancing the organization's trusted reputation. This position reports to the Senior Vice President (SVP), Equity and serves as a marketing ambassador with the executive leadership team, managing directors, and other team members responsible for the creation and delivery of key stakeholder information.
Essential Duties and Accountabilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, or ability required.
Design, implement, and continuously assess a comprehensive marketing, branding, and engagement strategy to advance NEFE's positioning, content dissemination, and outreach campaignsProvide leadership, supervision, and coaching for Marketing and Engagement Team membersProvide oversight, guidance, and/or support the implementation of critical functions including: content, digital, social media, event, and other forms of contemporary marketing; content development/dissemination approaches and channels; multi-media and graphic design optimization; SEO maximization; and CRM developmentRecommend and leverage existing and emerging platforms and dissemination channels to broaden NEFE's reach and impact among diverse audiencesLead assessment and data analysis strategy to discern trends, appropriate metrics, KPIs, and tools to drive NEFE's marketing and branding effortsUtilize data and analytics to guide stakeholder segmentation and engagement strategiesEstablish a robust internal client services model with NEFE departments to interpret the organization's business objectives and collaboratively design/deliver information, outreach, and advocacy campaignsWork closely with communication team members to ensure content production and dissemination is consistent, aligned, and captures the interconnected messaging components of the organization's workLead project management efforts to achieve short-term milestones and long-term strategiesPartner with the SVP, Equity to develop a marketing and engagement strategy that advances equity and inclusion priorities for financial educationDevelop and manage the Marketing and Engagement budget; partner closely with content developers across NEFE to accurately forecast resources required to support production and dissemination initiativesAssess, guide, and leverage external vendors as partner resources (e.g., freelance/contractual writers, editors, designers, videographers, printers, etc.)Build and manage a broad network of professional development resources to enhance the knowledge/impact of efforts NEFE-widePerform other duties to achieve organizational goalsMinimum Qualifications
10+ years of increasingly responsible marketing experience in advocacy/educational non-profit, community foundations, government agencies, and/or similar fieldsAdvanced degree in Marketing, Public Relations, Communications, or related fieldProven background in designing, delivering, and implementing strategic marketing and brand management plansExcellent supervision, leadership, and management skills; established experience building collaborative, high functioning teamsExtensive digital experience and deep knowledge/application of areas including (but not limited to): SEO, PPC management, CRMs, digital marketing and social media strategies/channels, and content/email marketingDeep experience utilizing data, analytics, and KPIs to drive decision-makingProven background building, managing, and measuring brand equityProficiency in modern design and marketing technology assetsProven experience embedding diverse, equitable, and inclusive approaches across all aspects of work and partnershipsIn-depth knowledge of scalable solutions, practices, and approaches to attract, grow, and sustain diverse audience segmentsExceptional communication, collaboration, and negotiation skillsExceptional eye for detail and content organizationAbility to anticipate and effectively manage competing priorities in a dynamic environment and under pressureSuccessful background in project managementMatrixed budget management experiencePreferred Qualifications
Professional affiliations with local, regional, and/or national marketing associationsContent knowledge and understanding of the financial education/financial literacy field
Physical/Mental Demands of the Job
This is a full-time position, based in Denver with standard work hours from 8:30 AM to 5:00 PM, Monday through Friday. Up to 50% remote work is available locally. Employees collaborate with their supervisor and HR to determine the optimal work schedule. NEFE consistently monitors the environment to maintain the health and well-being of our staff.
At NEFE we focus on possibilities not limitations. To do your job effectively, you need the ability to communicate with people; move about a workspace; utilize a computer, job-related software and a telephone; and travel. We will attempt to provide reasonable accommodations to support the fulfillment of the physical and mental requirements of this position.
Travel Required
The role includes occasional travel, approximately up to 10%.
Compensation/Benefits
The base salary for this position ranges from $104,000-$118,000, with the final offer reflecting the candidate's experience and qualifications. NEFE provides a comprehensive benefits package, including vacation, sick leave, holidays, six weeks of paid parental leave, and health, dental, vision, long-term care, and life/AD&D/disability insurance. Additional benefits include an EcoPass, paid parking in Downtown Denver, professional development opportunities, tuition reimbursement, an employee assistance program, a 403(b) employer match, and contributions to a defined benefit plan.
Application Instructions
Please use the link below to submit your resume. Please also discuss your interest in the organization, appropriate skills, and background in a cover letter-no phone calls.
https://nefeorg.bamboohr.com/careers/38?source=aWQ9MjQ%3D
Applications will be accepted through Friday, September 13th.
Not sure you meet 100% of our qualifications? We understand that some candidates who could excel in this role may not have all the qualifications precisely listed above. If you believe that you could excel in this role, and your experience reflects the minimum qualifications required, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse work experience and backgrounds.
NEFE is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment visa.