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Managing Director, Marketing page is loaded

Managing Director, Marketing

Apply remote type Onsite locations Smithfield, VA time type Full time posted on Posted Yesterday job requisition id R-2025-3316

If you are currently employed at Smithfield, please log into Workday and submit your application through the Jobs Hub.

A great job-and a great future-awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We’re looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Apply Now!

THE VALUE YOU’LL BRING

As a Marketing Team lead, you will develop methods to strategically maximize the profitability of the Foodservice category including the Smithfield, Margharita and Smoke ‘N Fast brands. This position will also lead branded initiatives in retail packaged meats across the Smithfield, Farmer John and Farmland brands. You will facilitate collaboration cross-functionally across the company from our sales teams to our business management operations to delivering the best products and marketing campaigns to our customers and consumers.

This position is accountable for the overall direction, strategy and execution for the marketing of the Foodservice and retail packaged meats brands. It will develop and manage advertising and promotion strategies by utilizing creative and effective media plans and proper Management of agency relationships. This position will lead overall brand strategy, brand planning, creative development, brand programming, and media strategy while working with internal departments and external creative and media agencies.

WHAT YOU’LL DO

• Brand Management

  • Sets annual marketing objectives, strategies, tactics and measures.

  • Analyzes consumer and market trends to address business opportunities and issues.

  • Develops category strategy, and performs ongoing business analysis to drive the performance of the brand.

  • Leads a wide variety of functional areas to develop and manage marketing objectives, strategies, and tactics.

  • Manages marketing mix elements and other business-building initiatives.

  • Manages brand budget, and is responsible for cost implications of all marketing projects.

  • Ensures Legal approval of all documents, contracts, and materials that touch external stakeholders.

  • Leads market and competitive analyses, leveraging syndicated and proprietary data. Participates in sales presentations and customer meetings.

• Advertising and Promotion Management

  • Manages agency relationships and leads the preparation for internal and external brand presentations.

  • Develops and implements an integrated brand image and message throughout all advertising, packaging, and promotional efforts.

  • Evaluates creative advertising and promotions, ensuring the most motivating communication reaches target consumers.

  • Develops effective and efficient media plans with the media agency to reach target consumers.

• Innovation Management

  • Leads the product commercialization process, identifying consumer insight, creating the product proposition, and assessing the market potential for each new idea.

  • Works within a cross-functional team, leading marketing efforts.

  • Partners with other functional areas to quickly bring viable new products to market.

  • Identifies opportunities for growth and cost improvement and is responsible for line extensions.

WHAT WE’RE SEEKING

• Bachelor’s degree from an accredited four-year college or university in Marketing or related field and 10+ years relevant marketing experience; or equivalent combination of education and experience, required.

• MBA in Marketing or related field, preferred.

• 5+ years of demonstrated experience in team management/development is required.

• Senior level marketing experience with Consumer Packaged Goods in meat/food related categories, preferred.

OTHER SKILLS THAT MAKE YOU STAND OUT

• Strong written, verbal communication and presentation skills; ability to present and discuss strategies in a manner that establishes rapport, persuades others, and establishes understanding for various audiences.

• Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.

• Ability to prioritize projects and produce high quality and quantity output that adds value to the company.

• Self-motivated with strong sense of accountability, initiative, and the ability to work collaboratively to attain results that meet the business needs.

• Strong quantitative and analytical skills. Proficient with syndicated data.

Relocation Package Available: Yes

Eligible for Company Vehicle: No

EEO Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.

Why Work at Smithfield Foods?

Smithfield is proud to offer robust, flexible and affordable benefit plans and programs to support our team members and their loved ones, and with out-of-pocket costs, on average, 20 percent less than plans offered by other employers.

Beyond our medical plans, our Be Well programs offer tools and resources to enhance your quality of life, at no additional cost. These programs are uniquely tailored to our Smithfield team and provide support for elective surgeries, weight loss, mental health, cancer, kidney disease, diabetes, smoking cessation, asthma, maternity management and more.

Our company invests in your future. We offer comprehensive training and professional development programs designed to help you reach your full potential. Our partnership with GUILD supports your continuing education with tuition assistance covering English language learning and various certificate programs, while our leadership development initiatives nurture high-potential talent. For those looking to build specialized skills, we offer apprenticeship programs that combine hands-on experience with focused learning. We also offer unique benefits like our Smithfield Scholarship Program for employees’ children.

Smithfield’s Education Reimbursement Program provides financial reimbursement to team members who want to further their formal education by obtaining a GED/High School Equivalency (HSE) Diploma or by pursuing an academic degree at an accredited college or university that is not a Guild learning partner.

About Smithfield Foods

Headquartered in Smithfield, Virginia, since 1936, Smithfield Foods, Inc. is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world. For more information, visit www.smithfieldfoods.com.

We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our communities. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield, Eckrich and Nathan's Famous, among many others.

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