Northwestern Michigan College
Marketing Director
Northwestern Michigan College, Traverse City, Michigan, United States, 49685
Salary:
$74,519.00 Annually
Location :
Main Campus - 1701 E Front Street, Traverse City
Job Type:
Full-Time
Job Number:
2022-00301
Division:
Public Relations, Marketing, & Communications
Department:
Public Relations and Marketing
Opening Date:
08/28/2024
Closing Date:
9/18/2024 8:00 AM Eastern
We are committed to enhancing and cultivating a diverse, equitable and inclusive environment through actions that foster a sense of belonging and safety for all members of the NMC community.Summary & Qualifications:
Summary
The Marketing Director develops, coordinates, and implements integrated, strategic marketing campaigns that increase enrollment, visibility, and brand awareness for the college.
Qualifications
Bachelor's degree in Marketing, Advertising, Business or related field (Required)
Minimum of five years of marketing experience (Required)
Marketing experience in higher education (Preferred)
Essential Responsibilities
Critical- Lead the college's marketing efforts including development of integrated marketing plans and development and implementation of campaigns to support the college's strategic goals ensuring consistency among all platforms and alignment with the college's brand identity.Critical- Strategically implement digital media buys including pay-per-click, display, retargeting, geo-targeting, paid social, video ads, native advertising, sponsored content, print, broadcast etc.Critical- Use data-based marketing research and analysis to collaborate with the creative team to develop concepts for advertising and promotion of the college to target audiences.Critical- Analyze data to inform adjustments to campaigns, and provide analysis of Google Analytics for web traffic; liaisons with partner agencies to analyze SEO, SEM and digital campaign performance and social media insights. Continually work toward maximizing impact of messaging to target audiences.Critical- Consult and collaborate with the Associate Vice President of PRMC regarding the college's marketing and image goals.Critical- Develop and project-manage communication plans, calendar and assets to lead prospects through the enrollment funnel and ensure consistent messaging and optimized placement.Very Important- Review and regularly refresh the college's web pages to ensure strategies support digital user experience, SEO goals, information architecture and brand standards, web style guidelines, accessibility, legal and compliance requirements.Very Important- Maintain expertise and serve as subject matter expert on modern digital industry trends and best practices to influence and innovate across the breadth of the college's digital portfolio.Very Important- Lead the departmental or unit level marketing planning process in alignment with the college's Strategic Plan, being certain to meaningfully engage staff members in each step of the process, and facilitate the assignment of ownership for each activity related to departmental plans and ensure that tasks are carried out as expected.Very Important- Lead collaboration with key program areas to strategize annual marketing plans to ensure initiatives are coordinated and consistent with brand identity standards and support college priorities.Important- Plan, write and oversee production of college marketing materials, including but not limited to its view book, programmatic specific materials and promotional materials.Important- Serve as primary liaison to external marketing agencies and freelancers hired by the college, develop measurable project goals and objectives and ensure timely execution of committed deliverables that align with college objectives.Important- Collaborate with the Admissions team to ensure customer relationship management (CRM) content supports the college's academic goals, marketing themes and brand identity standards.
Work Environment
Lifting Activities
Most frequently lifted object: under 10 lbs. lifted to waist level; carried 1-9 feet (Several times per day)
Heaviest object lifted: 20-29 lbs. lifted waist level; carried 1-9 feet (Occasionally)
Non-lifting Repetitive Activities
Arm Movement (Several times per day)
Gripping (Several times per day)
Sitting (Several times per day)
Standing (Continuously)
Talking (Continuously)
Typing (Several times per day)
Walking (Several times per day)
Writing (Several times per day)
Other Physical Demands
Extended work hours
Mental Demands
Complicated Planning
Exercising Independent Judgment
Minimal Guidance or Direction
Performing Multiple Functions/Activities
Persuading Others
Other Challenges
Protecting the physical safety of others
Safeguarding organization assets and propertySales revenue goalsAdditional Information
Please submit a portfolio
or link to your portfolio with your application.(Or you may email it directly )
Exceptional benefits package, including medical, dental, and paid sick leave. Up to four weeks paid vacation within the first year of employment. NMC paid tuition benefits.For more benefit details, visit our
01
Do you have a Bachelor's degree (or higher) in Marketing, Advertising, Business or a related field?
NoYes
02
If you selected 'related field' please list any related majors and minors here:
03
How many years of marketing experience do you have?
Less than 5 years of marketing experience5-10 years of experienceMore than 10 years of experience
04
Do you have any Marketing experience in higher education?
NoYes
05
Have you included a portfolio or samples of your work with your application? Or you may email it directly to ecotner@nmc.edu
NoYes
Required Question
$74,519.00 Annually
Location :
Main Campus - 1701 E Front Street, Traverse City
Job Type:
Full-Time
Job Number:
2022-00301
Division:
Public Relations, Marketing, & Communications
Department:
Public Relations and Marketing
Opening Date:
08/28/2024
Closing Date:
9/18/2024 8:00 AM Eastern
We are committed to enhancing and cultivating a diverse, equitable and inclusive environment through actions that foster a sense of belonging and safety for all members of the NMC community.Summary & Qualifications:
Summary
The Marketing Director develops, coordinates, and implements integrated, strategic marketing campaigns that increase enrollment, visibility, and brand awareness for the college.
Qualifications
Bachelor's degree in Marketing, Advertising, Business or related field (Required)
Minimum of five years of marketing experience (Required)
Marketing experience in higher education (Preferred)
Essential Responsibilities
Critical- Lead the college's marketing efforts including development of integrated marketing plans and development and implementation of campaigns to support the college's strategic goals ensuring consistency among all platforms and alignment with the college's brand identity.Critical- Strategically implement digital media buys including pay-per-click, display, retargeting, geo-targeting, paid social, video ads, native advertising, sponsored content, print, broadcast etc.Critical- Use data-based marketing research and analysis to collaborate with the creative team to develop concepts for advertising and promotion of the college to target audiences.Critical- Analyze data to inform adjustments to campaigns, and provide analysis of Google Analytics for web traffic; liaisons with partner agencies to analyze SEO, SEM and digital campaign performance and social media insights. Continually work toward maximizing impact of messaging to target audiences.Critical- Consult and collaborate with the Associate Vice President of PRMC regarding the college's marketing and image goals.Critical- Develop and project-manage communication plans, calendar and assets to lead prospects through the enrollment funnel and ensure consistent messaging and optimized placement.Very Important- Review and regularly refresh the college's web pages to ensure strategies support digital user experience, SEO goals, information architecture and brand standards, web style guidelines, accessibility, legal and compliance requirements.Very Important- Maintain expertise and serve as subject matter expert on modern digital industry trends and best practices to influence and innovate across the breadth of the college's digital portfolio.Very Important- Lead the departmental or unit level marketing planning process in alignment with the college's Strategic Plan, being certain to meaningfully engage staff members in each step of the process, and facilitate the assignment of ownership for each activity related to departmental plans and ensure that tasks are carried out as expected.Very Important- Lead collaboration with key program areas to strategize annual marketing plans to ensure initiatives are coordinated and consistent with brand identity standards and support college priorities.Important- Plan, write and oversee production of college marketing materials, including but not limited to its view book, programmatic specific materials and promotional materials.Important- Serve as primary liaison to external marketing agencies and freelancers hired by the college, develop measurable project goals and objectives and ensure timely execution of committed deliverables that align with college objectives.Important- Collaborate with the Admissions team to ensure customer relationship management (CRM) content supports the college's academic goals, marketing themes and brand identity standards.
Work Environment
Lifting Activities
Most frequently lifted object: under 10 lbs. lifted to waist level; carried 1-9 feet (Several times per day)
Heaviest object lifted: 20-29 lbs. lifted waist level; carried 1-9 feet (Occasionally)
Non-lifting Repetitive Activities
Arm Movement (Several times per day)
Gripping (Several times per day)
Sitting (Several times per day)
Standing (Continuously)
Talking (Continuously)
Typing (Several times per day)
Walking (Several times per day)
Writing (Several times per day)
Other Physical Demands
Extended work hours
Mental Demands
Complicated Planning
Exercising Independent Judgment
Minimal Guidance or Direction
Performing Multiple Functions/Activities
Persuading Others
Other Challenges
Protecting the physical safety of others
Safeguarding organization assets and propertySales revenue goalsAdditional Information
Please submit a portfolio
or link to your portfolio with your application.(Or you may email it directly )
Exceptional benefits package, including medical, dental, and paid sick leave. Up to four weeks paid vacation within the first year of employment. NMC paid tuition benefits.For more benefit details, visit our
01
Do you have a Bachelor's degree (or higher) in Marketing, Advertising, Business or a related field?
NoYes
02
If you selected 'related field' please list any related majors and minors here:
03
How many years of marketing experience do you have?
Less than 5 years of marketing experience5-10 years of experienceMore than 10 years of experience
04
Do you have any Marketing experience in higher education?
NoYes
05
Have you included a portfolio or samples of your work with your application? Or you may email it directly to ecotner@nmc.edu
NoYes
Required Question