Kudzu Interactive, Inc.
Senior Director / Vice President, B2B Marketing & Demand Generation
Kudzu Interactive, Inc., Los Angeles, California, United States, 90079
Position
Overview:As
the
Vice President, B2B Marketing & Demand Generation
at
Tillster,
y
ou
will
serve
as
the
strategic
leader spearheading the development and implementation of our B2B strategy with a focus on demand generation
strategy.
Strategy, Design, Execution,
and
Measurement:
Create programs that highlight Tillster and its core positioning, but which also align against competitive landscapeIdentify key customer groups and develop strategies appropriate to their roles in the buying processIn conjunction with leadership, develop key KPIs, with a focus on continuous improvementOversee the execution of demand generation campaigns for Tillster, ensuring precision and consistency across all materials and communications.Own the demand generation strategy for Tillster customers. Creating pipeline generation campaigns to drive new business wins, and cross-sell opportunities. Develop campaigns with a laser focus on ROI outcomes.Marketing Systems and Process
Expertise:
Evaluate and put into practice the best use case for marketing automation
,
CRM
platforms,
and
other relevant technologies to optimize and streamline demand generation processes specific to Tillster's offerings.Implement
and
enhance
marketing
systems
for
efficient
demand
generation,
lead
generation, scoring, and nurturing tailored to the unique needs of targeted verticals and audiences.Enterprise
Quick-Service
Restaurant
Market
Penetration:
Quick-Service Restaurant or Hospitality experience would be valuable, but not requiredCollaborate
with
product,
sales,
and
leadership
to
articulate
compelling
value
propositions for Tillster's commerce platform solutions.Manage strategy for events, tradeshows, sponsorships, webinars, and client summitsOversee content development to position Tillster as a leader in the marketplace. Content will include white papers, case studies, videos, marketing collateral, etc.Sales Development
Strategy:
Drive
the
Tillster
sales
development
team
to
align
demand
generation
efforts
with sales priorities in the dynamic landscape of QSR commerce platforms.Establish and maintain strong communication channels between demand
generation
and
Tillster
sales
teams
to
facilitate
efficient
lead
handoff
and conversion.Work with sales team for key training pieces that supplement the demand generation activitiesPublic
Relations
(PR)
Management:
Oversee
Tillster's
PR
activities,
ensuring
strategic
alignment
with
overall
demand
generation objectives and brand, product messaging.Develop
and
nurture
relationships
with
media
outlets,
and
key
stakeholders
to
enhance Tillster's visibility and reputation.Oversee PR agency relationship to execute effective PR campaigns that align with demand generation efforts.
Thriving at TillsterAs a member of Tillster, you will embody our core values:·
Put Customers First:
Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillster’s stage of development, resources, and stated goals.·
Collaborate:
Work together effectively, leveraging diverse perspectives to achieve common goals.·
Innovate:
Embrace creativity and pursue new ideas to drive progress and improvement.·
Operate from Data:
Use strong critical thinking skills to make informed decisions based on accurate and relevant data.·
Drive Results:
Focus on achieving tangible outcomes and delivering high performance.·
Own It:
Take responsibility for your actions and the success of your work.·
Be Passionate and Have Fun:
Bring enthusiasm to your work and enjoy the journey.
Making a Difference in the Tillster WayOur business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team. We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow. To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.Follow us on:Tillster: https://www.tillster.com/Tillster Careers: https://www.tillster.com/careersLinkedIn: https://www.linkedin.com/company/tillster/
Pay and Benefits (USA)
Expected base salary range:
Sr. Director Level: $150,000 - $190,000.Total starting compensation will be determined based on all lawful criteria, Company policy and best practices.
Equity:
All employees within the U.S. are eligible to participate in the Stock Option Plan.Health Benefits:
All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.Holidays:
The company observes ten (10) paid holidays per calendar year.Paid Time Off (PTO):
Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.Retirement:
Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.Education, Learning & Development:
We offer college tuition and education assistance programs; Udemy Learning courses; and ongoing learning and development opportunities.Local Candidates Strongly PreferredNo Visa SponsorshipPrincipals only – no Agencies or calls pleaseAbout Tillster
Headquartered in the USA, Tillster is the global leader in digital ordering and customer engagement solutions. For over a decade we have developed revolutionary self-service, ordering and payments solutions – for mobile, tablet, online, kiosk, call center, and more – creating personalized interactions based on consumer preferences, language, and currency. Our platform is compatible with 15+ unique POS systems, representing over 90% coverage in multi-unit restaurants. We offer one platform; one scalable, enterprise class solution – to create world-class digital engagement solutions.
Our mission and passion are one in the same: Empower restaurants and consumers to engage and transact anywhere, anytime, and from any device - one consumer at a time, one order at a time, billions of times over. In doing so, together we are transforming e-commerce in restaurants and make the till grow for Tillster and our customers.
Thriving at Tillster
As a member of Tillster, you will embody our core values:
Put Customers First:
Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillster’s stage of development, resources, and stated goals.
Collaborate:
Work together effectively, leveraging diverse perspectives to achieve common goals.
Innovate:
Embrace creativity and pursue new ideas to drive progress and improvement.
Operate from Data:
Use strong critical thinking skills to make informed decisions based on accurate and relevant data.
Drive Results:
Focus on achieving tangible outcomes and delivering high performance.
Own It:
Take responsibility for your actions and the success of your work.
Be Passionate and Have Fun:
Bring enthusiasm to your work and enjoy the journey.
Making a Difference in the Tillster Way
Our business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team. We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow. To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.
Follow us on:
Tillster.com:
https://www.tillster.com/
Tillster Careers:
https://www.tillster.com/careers
LinkedIn:
https://www.linkedin.com/company/tillster/
#J-18808-Ljbffr
Overview:As
the
Vice President, B2B Marketing & Demand Generation
at
Tillster,
y
ou
will
serve
as
the
strategic
leader spearheading the development and implementation of our B2B strategy with a focus on demand generation
strategy.
Strategy, Design, Execution,
and
Measurement:
Create programs that highlight Tillster and its core positioning, but which also align against competitive landscapeIdentify key customer groups and develop strategies appropriate to their roles in the buying processIn conjunction with leadership, develop key KPIs, with a focus on continuous improvementOversee the execution of demand generation campaigns for Tillster, ensuring precision and consistency across all materials and communications.Own the demand generation strategy for Tillster customers. Creating pipeline generation campaigns to drive new business wins, and cross-sell opportunities. Develop campaigns with a laser focus on ROI outcomes.Marketing Systems and Process
Expertise:
Evaluate and put into practice the best use case for marketing automation
,
CRM
platforms,
and
other relevant technologies to optimize and streamline demand generation processes specific to Tillster's offerings.Implement
and
enhance
marketing
systems
for
efficient
demand
generation,
lead
generation, scoring, and nurturing tailored to the unique needs of targeted verticals and audiences.Enterprise
Quick-Service
Restaurant
Market
Penetration:
Quick-Service Restaurant or Hospitality experience would be valuable, but not requiredCollaborate
with
product,
sales,
and
leadership
to
articulate
compelling
value
propositions for Tillster's commerce platform solutions.Manage strategy for events, tradeshows, sponsorships, webinars, and client summitsOversee content development to position Tillster as a leader in the marketplace. Content will include white papers, case studies, videos, marketing collateral, etc.Sales Development
Strategy:
Drive
the
Tillster
sales
development
team
to
align
demand
generation
efforts
with sales priorities in the dynamic landscape of QSR commerce platforms.Establish and maintain strong communication channels between demand
generation
and
Tillster
sales
teams
to
facilitate
efficient
lead
handoff
and conversion.Work with sales team for key training pieces that supplement the demand generation activitiesPublic
Relations
(PR)
Management:
Oversee
Tillster's
PR
activities,
ensuring
strategic
alignment
with
overall
demand
generation objectives and brand, product messaging.Develop
and
nurture
relationships
with
media
outlets,
and
key
stakeholders
to
enhance Tillster's visibility and reputation.Oversee PR agency relationship to execute effective PR campaigns that align with demand generation efforts.
Thriving at TillsterAs a member of Tillster, you will embody our core values:·
Put Customers First:
Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillster’s stage of development, resources, and stated goals.·
Collaborate:
Work together effectively, leveraging diverse perspectives to achieve common goals.·
Innovate:
Embrace creativity and pursue new ideas to drive progress and improvement.·
Operate from Data:
Use strong critical thinking skills to make informed decisions based on accurate and relevant data.·
Drive Results:
Focus on achieving tangible outcomes and delivering high performance.·
Own It:
Take responsibility for your actions and the success of your work.·
Be Passionate and Have Fun:
Bring enthusiasm to your work and enjoy the journey.
Making a Difference in the Tillster WayOur business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team. We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow. To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.Follow us on:Tillster: https://www.tillster.com/Tillster Careers: https://www.tillster.com/careersLinkedIn: https://www.linkedin.com/company/tillster/
Pay and Benefits (USA)
Expected base salary range:
Sr. Director Level: $150,000 - $190,000.Total starting compensation will be determined based on all lawful criteria, Company policy and best practices.
Equity:
All employees within the U.S. are eligible to participate in the Stock Option Plan.Health Benefits:
All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.Holidays:
The company observes ten (10) paid holidays per calendar year.Paid Time Off (PTO):
Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.Retirement:
Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.Education, Learning & Development:
We offer college tuition and education assistance programs; Udemy Learning courses; and ongoing learning and development opportunities.Local Candidates Strongly PreferredNo Visa SponsorshipPrincipals only – no Agencies or calls pleaseAbout Tillster
Headquartered in the USA, Tillster is the global leader in digital ordering and customer engagement solutions. For over a decade we have developed revolutionary self-service, ordering and payments solutions – for mobile, tablet, online, kiosk, call center, and more – creating personalized interactions based on consumer preferences, language, and currency. Our platform is compatible with 15+ unique POS systems, representing over 90% coverage in multi-unit restaurants. We offer one platform; one scalable, enterprise class solution – to create world-class digital engagement solutions.
Our mission and passion are one in the same: Empower restaurants and consumers to engage and transact anywhere, anytime, and from any device - one consumer at a time, one order at a time, billions of times over. In doing so, together we are transforming e-commerce in restaurants and make the till grow for Tillster and our customers.
Thriving at Tillster
As a member of Tillster, you will embody our core values:
Put Customers First:
Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillster’s stage of development, resources, and stated goals.
Collaborate:
Work together effectively, leveraging diverse perspectives to achieve common goals.
Innovate:
Embrace creativity and pursue new ideas to drive progress and improvement.
Operate from Data:
Use strong critical thinking skills to make informed decisions based on accurate and relevant data.
Drive Results:
Focus on achieving tangible outcomes and delivering high performance.
Own It:
Take responsibility for your actions and the success of your work.
Be Passionate and Have Fun:
Bring enthusiasm to your work and enjoy the journey.
Making a Difference in the Tillster Way
Our business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team. We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow. To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.
Follow us on:
Tillster.com:
https://www.tillster.com/
Tillster Careers:
https://www.tillster.com/careers
LinkedIn:
https://www.linkedin.com/company/tillster/
#J-18808-Ljbffr