Emory University
Marketing Specialist - School of Medicine Neurology
Emory University, Atlanta, Georgia, United States, 30383
Discover Your Career at Emory UniversityEmory University is a leading research university that fosters excellence and attracts world-class talent to innovate today and prepare leaders for the future. We welcome candidates who can contribute to the diversity and excellence of our academic community.
DescriptionJOB DESCRIPTION:
The Marketing Specialist assists in designing and refining marketing strategies to engage prospective audiences.
Participates in creating marketing proposals and comprehensive reports.
Organizes and executes marketing events to elevate brand across target audience.
Oversees production and dissemination of marketing collateral, across multiple marketing channels.
Performs market research to identify and connect with potential audiences.
Manages marketing database updates for precise audience targeting.
Maintains and may develop email marketing campaigns, assessing their effectiveness.
Assists in developing and executing compelling multi-channel communication strategies to enhance user engagement.
Performs analysis and adapts to the effectiveness of social and digital media efforts.
Audits social media for brand alignment and reach maximization.
Stays abreast with social media trends, incorporating them into strategies.
Recognized as the subject matter expert (SME) as it relates to social media.
MINIMUM QUALIFICATIONS:
Bachelor's degree and one year of experience in a related field or an equivalent combination of education, training, and experience.
Solid foundation in marketing; agency background welcomed.
Exceptional communication abilities and a talent for fostering relationships.
Proficiency in Adobe Creative Suite.
Experience with Asana and Google Analytics is a plus.
PREFERRED QUALIFICATIONS:
Familiarity with video content creation for social media.
Knowledge of Google Analytics.
Experience with healthcare marketing.
Position will travel up to 20% locally.
Emory Supports a Diverse and Inclusive CultureEmory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322.
Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.
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DescriptionJOB DESCRIPTION:
The Marketing Specialist assists in designing and refining marketing strategies to engage prospective audiences.
Participates in creating marketing proposals and comprehensive reports.
Organizes and executes marketing events to elevate brand across target audience.
Oversees production and dissemination of marketing collateral, across multiple marketing channels.
Performs market research to identify and connect with potential audiences.
Manages marketing database updates for precise audience targeting.
Maintains and may develop email marketing campaigns, assessing their effectiveness.
Assists in developing and executing compelling multi-channel communication strategies to enhance user engagement.
Performs analysis and adapts to the effectiveness of social and digital media efforts.
Audits social media for brand alignment and reach maximization.
Stays abreast with social media trends, incorporating them into strategies.
Recognized as the subject matter expert (SME) as it relates to social media.
MINIMUM QUALIFICATIONS:
Bachelor's degree and one year of experience in a related field or an equivalent combination of education, training, and experience.
Solid foundation in marketing; agency background welcomed.
Exceptional communication abilities and a talent for fostering relationships.
Proficiency in Adobe Creative Suite.
Experience with Asana and Google Analytics is a plus.
PREFERRED QUALIFICATIONS:
Familiarity with video content creation for social media.
Knowledge of Google Analytics.
Experience with healthcare marketing.
Position will travel up to 20% locally.
Emory Supports a Diverse and Inclusive CultureEmory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322.
Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.
#J-18808-Ljbffr