Marketing Analytics Engineer/Analyst

Excellent Opportunity (GA4, Meta, Google Tag or Reddit experience required)This Jobot Consulting Job is hosted by: Heather BurnachAre you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.Salary: $65 - $90 per hourA bit about us:Based in Santa Clara, CA we are a fast-growing company that is revolutionizing the insurance space! We are an Insurtech company, located in the heart of Silicon Valley, revolutionizing the way travelers search, compare, purchase, and manage their travel insurance. Imagine a place where buying travel insurance is as easy as ordering an item from your favorite online retailer. You know exactly what the benefits are and what each word on the coverage document means, and you are able to zip through the checkout process. We are obsessed with simplifying Travel Insurance! We are currently looking for a Data Engineer-Marketing Background to join our team.Why join us?Extremely Competitive Benefits!Work / Life Balance!Accelerated Career Growth!Job DetailsResponsibilities:Aggregate traffic and revenue data accurately in GA4 from the following sources: Google Ads, Microsoft Ads, Meta, Reddit and additional online paid/organic sources.Fix any data discrepancies due to Google Tag Manager.Audit Google Tag Manager's triggers and tags for accuracy and its data feed to other platforms.Work with the team to QA tags and data streams for accuracy.Work with Engineering and Marketing teams to align on tracking KPIs.Experience & Qualifications:3 years of experience in tracking Support and Management using Google Tag Manager.3 years of experience integrating data from key marketing platforms, including Meta, Google Ads, and TikTok Ads, to guarantee accurate data flow into Google Analytics 4 (GA4), and Tableau.1 year experience working with Tableau, BigQuery, Python, and SQL.Significant experience in management of Google Analytics (GA4) architecture and delivery of web analytics insights and reporting from Google Analytics (required) - Especially tracking 'key events' and 'revenue' tracking.Significant understanding of attribution models and how this functions for tracking website sales.Proven history of working on technical site integrations or projects.Preferred Qualifications:Experience with Looker Studio, Funnel IO and Google Sheets.Excellent communication and presentation skills.What do we need in the next 60-90 days:Get data to a clean and accurate state in a singular location.Fix discrepancies between various marketing tools' data for revenue and sales tracking across below platforms:GA4MetaGoogle AdsRedditBingClean up Google Tag Manager data/metadata.Export aggregated data to Google Sheets.Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.

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