mtheory
Director of Tour Marketing
mtheory, Nashville, Tennessee, United States,
The Director of Tour Marketing is responsible for working with the Manager Services Client Teams to develop and execute marketing plans and strategy for client tours. The Tour Marketing Director will be the key internal and external contact to prepare and present marketing plans alongside or in lieu of agency tour marketing teams. As the mtheory touring specialist, they will build and manage relationships with key partners in the tour marketing space (including agents, agency tour marketers and third party marketing partners) and regularly bring insights and opportunities back to our teams and clients. The Tour Marketing Director will compile and share audience and artist demographic information and case studies/learnings across clients with the overall marketing teams. They maintain best practices for tour marketing to be applied across our roster and work closely with teams to teach and integrate show and tour-specific marketing initiatives into overall artist marketing strategy.
About you:
5+ years experience in tour marketing (no exceptions)
Analyzing touring historicals and current market traffic as well as relevant data platforms for creating marketing plans and analysis
Demonstrated experience in marketing with specialization in advertising & SEO, Social Media Marketing
Experience working with artist teams/managers
Strong social, communication, and organizational skills
Ability to manage multiple projects at one time
Proactive with strong prioritization skills
About us:
We are a multi-city company with offices in New York City, Los Angeles, Nashville, and New Orleans
We are a hybrid-work company with 3 days in the office, and 2 work from home days weekly
We offer “virtual summer” where employees can work from anywhere they choose, with no in-office days and the option to take several paid “Summer Fridays” off.
We believe there is power in diversity of, but not limited to, race, color, ethnicity, nationality, religion, socioeconomic status, education, marital status, language, age, gender, gender expressions, gender identity, sexual orientation, mental and physical ability, and learning styles. Our team and clients are stronger when we represent all differences & we are committed to having an inclusive & open workspace.
Benefits:
Comprehensive health benefits including medical, dental, vision, and HSA options
401k program with 3% company match
A festival and/or wellness stipend to use for travel/tickets to festivals or to indulge in wellness programs or services
12 weeks of full-paid family leave with an additional 8 weeks of half-paid family leave that can be used any time during the child’s first 18 months of life or adoption by (birthing or non-birthing, any sex) parent
Salary: $55,000-$75,000 + annual discretionary bonus
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About you:
5+ years experience in tour marketing (no exceptions)
Analyzing touring historicals and current market traffic as well as relevant data platforms for creating marketing plans and analysis
Demonstrated experience in marketing with specialization in advertising & SEO, Social Media Marketing
Experience working with artist teams/managers
Strong social, communication, and organizational skills
Ability to manage multiple projects at one time
Proactive with strong prioritization skills
About us:
We are a multi-city company with offices in New York City, Los Angeles, Nashville, and New Orleans
We are a hybrid-work company with 3 days in the office, and 2 work from home days weekly
We offer “virtual summer” where employees can work from anywhere they choose, with no in-office days and the option to take several paid “Summer Fridays” off.
We believe there is power in diversity of, but not limited to, race, color, ethnicity, nationality, religion, socioeconomic status, education, marital status, language, age, gender, gender expressions, gender identity, sexual orientation, mental and physical ability, and learning styles. Our team and clients are stronger when we represent all differences & we are committed to having an inclusive & open workspace.
Benefits:
Comprehensive health benefits including medical, dental, vision, and HSA options
401k program with 3% company match
A festival and/or wellness stipend to use for travel/tickets to festivals or to indulge in wellness programs or services
12 weeks of full-paid family leave with an additional 8 weeks of half-paid family leave that can be used any time during the child’s first 18 months of life or adoption by (birthing or non-birthing, any sex) parent
Salary: $55,000-$75,000 + annual discretionary bonus
#J-18808-Ljbffr