OSHKOSH COUNTRY CLUB
Director of Marketing
OSHKOSH COUNTRY CLUB, Oshkosh, Wisconsin, United States, 54901
Team SNW companies included in this position are Oshkosh Country Club, TJ’s Highland Steakhouse, Ardy & Ed’s Drive In and Destination Oshkosh.
Director of Marketing Job Description – Team SNW
Position Overview:
As the Director of Marketing at Team SNW, you will lead our marketing efforts to promote and recruit events in the OCC Event Center, attract new members and customers, and advertise all entities Team SNW has to offer. This role is crucial in shaping our image, driving revenue growth, and fostering a vibrant community and family atmosphere. We are seeking a strategic thinker with a passion for marketing in the hospitality industry and a commitment to delivering exceptional experiences.
Team SNW companies included in this position are Oshkosh Country Club, TJ’s Highland Steakhouse, Ardy & Ed’s Drive In and Destination Oshkosh.
Key Responsibilities:
Marketing Strategy and Planning:
Develop and execute comprehensive marketing plans aligned with objectives and growth goals.
Conduct market research and analysis to identify trends, opportunities, and preferences.
Collaborate with senior management and department heads to ensure marketing initiatives support overall strategies.
Brand Management:
Maintain and strengthen Team SNW’s brand identity through consistent messaging and high-quality marketing materials.
Ensure all communications, both digital and print, reflect the values and standards of all companies.
Uphold brand integrity across various platforms and touchpoints.
Digital Marketing and Online Presence:
Oversee the digital marketing efforts, including website management, SEO/SEM, and social media strategy.
Utilize analytics tools to track performance, optimize campaigns, and enhance online visibility.
Stay informed about digital marketing trends and technologies, recommending innovative approaches to reach target audiences effectively.
Oshkosh Country Club Membership Development and Retention:
Develop strategies to attract new members and enhance member retention rates.
Organize and promote membership events, tours, and information sessions to prospective members.
Set up OCC Membership tours with the Country Club General Manager for all prospects.
OCC Event Center Marketing:
Coordinate marketing efforts for club events, including tournaments, social gatherings, and member-exclusive activities.
Create promotional materials, email campaigns, and social media content to drive attendance and engagement.
Promote the OCC Event Center in all aspects.
Community Engagement and Public Relations:
Cultivate relationships with local media, community organizations, and influencers to increase brand visibility.
Manage public relations activities, including press releases, media inquiries, and crisis communications.
Represent Team SNW at community events, industry conferences, and networking opportunities.
Qualifications:
Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
Proven experience in a marketing role within the hospitality, country club, or related industry.
Strong leadership skills with the ability to motivate and lead a marketing team.
Excellent communication skills, both written and verbal, with attention to detail and creativity in marketing strategies.
Proficiency in digital marketing tools, CRM systems, social media platforms, and analytics.
Knowledge of membership-driven organizations and understanding of member recruitment and retention strategies.
Benefits:
Health, Vision, & Dental Plan after 60 days of employment.
· 80 hours of non-accruing paid time off, by giving a two-week notice, to be taken in 8hour increments.
· 25% off food at Team SNW restaurants.
· Continuing education opportunities upon approval of upper management.
Compensation:
· $50,000 - $55,000
Job Type: Full-time
Pay: $50,000.00 - $55,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Schedule:
Day shift
Monday to Friday
Weekends as needed
Experience:
Marketing: 1 year (Required)
Ability to Commute:
Oshkosh, WI 54902 (Preferred)
Work Location: In person
#J-18808-Ljbffr
Director of Marketing Job Description – Team SNW
Position Overview:
As the Director of Marketing at Team SNW, you will lead our marketing efforts to promote and recruit events in the OCC Event Center, attract new members and customers, and advertise all entities Team SNW has to offer. This role is crucial in shaping our image, driving revenue growth, and fostering a vibrant community and family atmosphere. We are seeking a strategic thinker with a passion for marketing in the hospitality industry and a commitment to delivering exceptional experiences.
Team SNW companies included in this position are Oshkosh Country Club, TJ’s Highland Steakhouse, Ardy & Ed’s Drive In and Destination Oshkosh.
Key Responsibilities:
Marketing Strategy and Planning:
Develop and execute comprehensive marketing plans aligned with objectives and growth goals.
Conduct market research and analysis to identify trends, opportunities, and preferences.
Collaborate with senior management and department heads to ensure marketing initiatives support overall strategies.
Brand Management:
Maintain and strengthen Team SNW’s brand identity through consistent messaging and high-quality marketing materials.
Ensure all communications, both digital and print, reflect the values and standards of all companies.
Uphold brand integrity across various platforms and touchpoints.
Digital Marketing and Online Presence:
Oversee the digital marketing efforts, including website management, SEO/SEM, and social media strategy.
Utilize analytics tools to track performance, optimize campaigns, and enhance online visibility.
Stay informed about digital marketing trends and technologies, recommending innovative approaches to reach target audiences effectively.
Oshkosh Country Club Membership Development and Retention:
Develop strategies to attract new members and enhance member retention rates.
Organize and promote membership events, tours, and information sessions to prospective members.
Set up OCC Membership tours with the Country Club General Manager for all prospects.
OCC Event Center Marketing:
Coordinate marketing efforts for club events, including tournaments, social gatherings, and member-exclusive activities.
Create promotional materials, email campaigns, and social media content to drive attendance and engagement.
Promote the OCC Event Center in all aspects.
Community Engagement and Public Relations:
Cultivate relationships with local media, community organizations, and influencers to increase brand visibility.
Manage public relations activities, including press releases, media inquiries, and crisis communications.
Represent Team SNW at community events, industry conferences, and networking opportunities.
Qualifications:
Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
Proven experience in a marketing role within the hospitality, country club, or related industry.
Strong leadership skills with the ability to motivate and lead a marketing team.
Excellent communication skills, both written and verbal, with attention to detail and creativity in marketing strategies.
Proficiency in digital marketing tools, CRM systems, social media platforms, and analytics.
Knowledge of membership-driven organizations and understanding of member recruitment and retention strategies.
Benefits:
Health, Vision, & Dental Plan after 60 days of employment.
· 80 hours of non-accruing paid time off, by giving a two-week notice, to be taken in 8hour increments.
· 25% off food at Team SNW restaurants.
· Continuing education opportunities upon approval of upper management.
Compensation:
· $50,000 - $55,000
Job Type: Full-time
Pay: $50,000.00 - $55,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Schedule:
Day shift
Monday to Friday
Weekends as needed
Experience:
Marketing: 1 year (Required)
Ability to Commute:
Oshkosh, WI 54902 (Preferred)
Work Location: In person
#J-18808-Ljbffr