Allen Communications Learning Services
Sr. Marketing Manager
Allen Communications Learning Services, Salt Lake City, Utah, United States, 84193
Seeking a Sr. Marketing Manager to join a small-but-mighty marketing team. For more than 40+ years, AllenComm has led the corporate learning and development market. We have a reputation for innovation with 500+ industry awards and recognitions. As a marketing generalist, you will play a key role in both channel and experience marketing initiatives, driving brand awareness, lead generation, and overall business growth. You will also have the opportunity for cross-functional collaboration and provide oversight and direction to agency partners, freelance copywriters, etc.
This position reports to the head of marketing. The work environment is fast-paced, and we highly value personal leadership. The position can be in-office or hybrid for local candidates or fully remote (depending on geography). Some preference may be given to local candidates.
Responsibilities:
Develop and implement comprehensive marketing plans for assigned campaigns, service categories, and industry segments.Manage and execute channel marketing across digital, traditional, and industry media relations.Oversee the development and execution of in-person and virtual marketing events.Direct the application process for all awards and industry recognitions, collaborating with industry partners, clients, and creative resources.Align efforts to performance, collaborating with our digital marketing manager.Identify and cultivate strategic marketing partnerships to expand reach and achieve marketing goals.Identify and leverage industry trends and best practices to optimize marketing strategies.Collaborate with cross-functional teams, industry partners, and independent contractors to ensure alignment and support marketing goals.Qualifications:
Minimum 7-10 years of experience in B2B marketing. We will consider exceptional candidates at all levels but anticipate hiring a sr. manager.Experience in the corporate learning and development industry will be valued but is not required.Understanding of marketing analytics and ability to measure ROI.Exceptional written and verbal communication skills, with the ability to tailor messaging to different audiences.Experience with marketing automation and analytics tools (SalesForce, Pardot, Google Analytics, etc.) is a plus.Benefits:
Competitive salary and benefits package.Opportunity to work in a fast-paced and dynamic environment.Be part of a growing and innovative company at the forefront of the industry.
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This position reports to the head of marketing. The work environment is fast-paced, and we highly value personal leadership. The position can be in-office or hybrid for local candidates or fully remote (depending on geography). Some preference may be given to local candidates.
Responsibilities:
Develop and implement comprehensive marketing plans for assigned campaigns, service categories, and industry segments.Manage and execute channel marketing across digital, traditional, and industry media relations.Oversee the development and execution of in-person and virtual marketing events.Direct the application process for all awards and industry recognitions, collaborating with industry partners, clients, and creative resources.Align efforts to performance, collaborating with our digital marketing manager.Identify and cultivate strategic marketing partnerships to expand reach and achieve marketing goals.Identify and leverage industry trends and best practices to optimize marketing strategies.Collaborate with cross-functional teams, industry partners, and independent contractors to ensure alignment and support marketing goals.Qualifications:
Minimum 7-10 years of experience in B2B marketing. We will consider exceptional candidates at all levels but anticipate hiring a sr. manager.Experience in the corporate learning and development industry will be valued but is not required.Understanding of marketing analytics and ability to measure ROI.Exceptional written and verbal communication skills, with the ability to tailor messaging to different audiences.Experience with marketing automation and analytics tools (SalesForce, Pardot, Google Analytics, etc.) is a plus.Benefits:
Competitive salary and benefits package.Opportunity to work in a fast-paced and dynamic environment.Be part of a growing and innovative company at the forefront of the industry.
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