University Of Denver
Marketing Specialist
University Of Denver, Denver, Colorado, United States, 80285
University Of Denver
Marketing Specialist
Denver ,
Colorado
Apply Now
The Division of Marketing & Communications (MarComm) aims to strengthenDUs strategic position locally, regionally, and nationally throughdata-driven and authentic storytelling across multiple channels with focusedsupport on the university's value drivers: academics and research;enrollment and admissions, athletics, and advancement. Whether throughpublic or media relations, digital strategies, social media, print,podcast, issues or crisis management, community relations or thoughtleadership and training, MarComm drives results through narratives thatinvolve words, pictures, and design. With true understanding of andconnection with our diverse audiences, we aim to foster collaborativeproblem solving, creativity and innovation. MarComm speaks with a unified,authentic, and resonant voice to strategically advance the University ofDenverTo promote and protect DUs reputation.To inspire students to enroll and engage.To increase inclusion.To strengthen the University.MarComm's mission, vision and values make it imperative that everyone inour community feels safe and included. The participation and input of allmembers should be valued and respected, while every voice should have theopportunity to be heard. The division's community-created, shared sense ofbelonging definition is, "a shared senseofbelonginginMarCommmeans buildinga collaborative, trusting community where we feel and are safe, valued,and appreciated being ourselves as we contribute to something meaningful."Our collective achievements are enhanced by the open exchange of ideas -particularly when diverse perspectives, backgrounds and experiences areembracePosition SummaryThis position reports to the Marketing Manager and supports all centralmarketing efforts at the University of Denver. The Marketing Specialist willcontribute to the successful concepting, creation, launch and evaluationof marketing campaigns, including integrated advertising tactics(display, PPC, paid social, print, OOH, underwriting, video,audio, etc). This position is also responsible for promotionalcopywriting, including headlines, emails, web content and more.Through both internal and cross-campus collaboration, the specialist willuphold brand standards within and outside of the University. The successfulcandidate will be a team player, have excellent writing skills, strongattention to detail and good organizational and project management skills.Essential FunctionsMaintain an active and comprehensive understanding of current, past andupcoming campaign tactics.Manage full lifecycle of limited-run marketing campaigns, from planning toexecution and reporting, in collaboration with social media,communications, web, multimedia and visual design teams.Write marketing/communications plans and project creative briefs thatclearly outline project objectives and deliverables.Develop project production timelines according to department priorities andcapacity of all involved parties and departments.Coordinate and negotiate with advertising vendors to secure campaign buysand traffic contracts through all phases of University approval.Write copy for digital advertising, print collateral, webpages and othermaterials as needed.Independently set up, monitor and report on active campaign work,utilizing division project management system.Collaborate with Marketing Analytics Specialist to create and delivercomprehensive campaign reports that both demonstrate performance of completedtactics and make recommendations for future efforts.Maintain and organize project and campaign files, including digital filesand physical samples of print pieces.Act as a brand ambassador with internal and external collaborators.Support special projects as they arise.Occasional event support.Occasional social media support.Knowledge, Skills, and AbilitiesFamiliarit with brand and campaign marketing best practices.Ability to write marketing copy in a brand-focused tone and voice, anddemonstrable understanding how those can apply to distinct tactics andaudiences.Thinking critically about campaign analytics and interpreting data to makerecommendations for future efforts.Good interpersonal and communication skills with diverse internal andexternal constituents.Ability to collaborate with multiple stakeholders to ensure disparate needsare considered and organizational goals are achieved.Meticulous attention to detail.Ability to manage multiple, simultaneous projects.Strong organizational, prioritization and project managements skills.Solid competency with Microsoft Office Suite.Ability to work effectively in a fast-paced, detail-driven environment.Required QualificationsBachelors degree in Marketing, Public Relations, Communications orrelated field.2-4 years of professional experience supporting integrated marketingcampaign efforts.Preferred QualificationsExperience placing paid media/advertising.Experience coordinating with external vendors.Familiarity with the higher education market.Experience with project management software, such as Wrike, a plus.
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Marketing Specialist
Denver ,
Colorado
Apply Now
The Division of Marketing & Communications (MarComm) aims to strengthenDUs strategic position locally, regionally, and nationally throughdata-driven and authentic storytelling across multiple channels with focusedsupport on the university's value drivers: academics and research;enrollment and admissions, athletics, and advancement. Whether throughpublic or media relations, digital strategies, social media, print,podcast, issues or crisis management, community relations or thoughtleadership and training, MarComm drives results through narratives thatinvolve words, pictures, and design. With true understanding of andconnection with our diverse audiences, we aim to foster collaborativeproblem solving, creativity and innovation. MarComm speaks with a unified,authentic, and resonant voice to strategically advance the University ofDenverTo promote and protect DUs reputation.To inspire students to enroll and engage.To increase inclusion.To strengthen the University.MarComm's mission, vision and values make it imperative that everyone inour community feels safe and included. The participation and input of allmembers should be valued and respected, while every voice should have theopportunity to be heard. The division's community-created, shared sense ofbelonging definition is, "a shared senseofbelonginginMarCommmeans buildinga collaborative, trusting community where we feel and are safe, valued,and appreciated being ourselves as we contribute to something meaningful."Our collective achievements are enhanced by the open exchange of ideas -particularly when diverse perspectives, backgrounds and experiences areembracePosition SummaryThis position reports to the Marketing Manager and supports all centralmarketing efforts at the University of Denver. The Marketing Specialist willcontribute to the successful concepting, creation, launch and evaluationof marketing campaigns, including integrated advertising tactics(display, PPC, paid social, print, OOH, underwriting, video,audio, etc). This position is also responsible for promotionalcopywriting, including headlines, emails, web content and more.Through both internal and cross-campus collaboration, the specialist willuphold brand standards within and outside of the University. The successfulcandidate will be a team player, have excellent writing skills, strongattention to detail and good organizational and project management skills.Essential FunctionsMaintain an active and comprehensive understanding of current, past andupcoming campaign tactics.Manage full lifecycle of limited-run marketing campaigns, from planning toexecution and reporting, in collaboration with social media,communications, web, multimedia and visual design teams.Write marketing/communications plans and project creative briefs thatclearly outline project objectives and deliverables.Develop project production timelines according to department priorities andcapacity of all involved parties and departments.Coordinate and negotiate with advertising vendors to secure campaign buysand traffic contracts through all phases of University approval.Write copy for digital advertising, print collateral, webpages and othermaterials as needed.Independently set up, monitor and report on active campaign work,utilizing division project management system.Collaborate with Marketing Analytics Specialist to create and delivercomprehensive campaign reports that both demonstrate performance of completedtactics and make recommendations for future efforts.Maintain and organize project and campaign files, including digital filesand physical samples of print pieces.Act as a brand ambassador with internal and external collaborators.Support special projects as they arise.Occasional event support.Occasional social media support.Knowledge, Skills, and AbilitiesFamiliarit with brand and campaign marketing best practices.Ability to write marketing copy in a brand-focused tone and voice, anddemonstrable understanding how those can apply to distinct tactics andaudiences.Thinking critically about campaign analytics and interpreting data to makerecommendations for future efforts.Good interpersonal and communication skills with diverse internal andexternal constituents.Ability to collaborate with multiple stakeholders to ensure disparate needsare considered and organizational goals are achieved.Meticulous attention to detail.Ability to manage multiple, simultaneous projects.Strong organizational, prioritization and project managements skills.Solid competency with Microsoft Office Suite.Ability to work effectively in a fast-paced, detail-driven environment.Required QualificationsBachelors degree in Marketing, Public Relations, Communications orrelated field.2-4 years of professional experience supporting integrated marketingcampaign efforts.Preferred QualificationsExperience placing paid media/advertising.Experience coordinating with external vendors.Familiarity with the higher education market.Experience with project management software, such as Wrike, a plus.
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