LanceSoft Inc
Global Consumer Marketing Fashion Portfolio Manager
LanceSoft Inc, Pawtucket, Rhode Island, us, 02861
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A day in the life of a Manager, Global Consumer Marketing – Fashion Portfolio:
• Eventize and showcase the brands and products, managing the creation of consumer facing communications and assets for advertising and marketing messaging supporting the fashion portfolio.
• Work with creative teams & agencies to brief and develop content & assets for linear TV, digital and influencer marketing, retail/ eComm and social. Manage briefing process through delivery of assets including stakeholder alignment & approvals.
• Ensure assets efficiently reach target audiences in impactful ways that are culturally relevant and scalable for markets.
• Leverage resources and collaborate with cross functional teams to ensure global campaigns are delivered and completed on time and on budget.
• Accurate management and tracking of timelines, deliverables, and budgets.
• Reporting performance based on key metrics.
• Ensure day-to-day marketing inquiries from regions and internal/external partners are being actioned.
• Manage preparations & pitch at internal leadership meetings and presentations.
• Evaluate and implement improvements (as appropriate) to internal processes to enhance collaboration, communication, efficiency, and relationships across key partners (i.e. regional marketing, key account retail leads, media, social, etc.)
What you'll bring:
• Excellent project management skills, highly proactive, able to juggle multiple priorities and meet tight deadlines
• Experience working with international teams, possessing a thorough understanding of global market trends and awareness of the nuances of each territory
• Excellent rapport builder able to develop strong stakeholder relationships at all levels
• First-rate presentation skills – able to build and create strong and concise stories through both verbal and written presentation
• Highly resourceful, tenacious, and able to work autonomously
• Experience using consumer insights, innovation, and key trends to deliver fresh consumer campaigns that deliver on KPIs
• Solid consumer-centric mindset and commercial foresight, possessing demonstrated ability to use and interpret data, both quantitative and qualitative, to influence decisions
• Relentless curiosity, passion, good humor, and inspiration.
Bachelor's degree in Marketing, Communication, Advertising or related field
3 years + experience specifically in Marketing/ Advertising/ Media within CPG industry and across multiple audience segments
A day in the life of a Manager, Global Consumer Marketing – Fashion Portfolio:
• Eventize and showcase the brands and products, managing the creation of consumer facing communications and assets for advertising and marketing messaging supporting the fashion portfolio.
• Work with creative teams & agencies to brief and develop content & assets for linear TV, digital and influencer marketing, retail/ eComm and social. Manage briefing process through delivery of assets including stakeholder alignment & approvals.
• Ensure assets efficiently reach target audiences in impactful ways that are culturally relevant and scalable for markets.
• Leverage resources and collaborate with cross functional teams to ensure global campaigns are delivered and completed on time and on budget.
• Accurate management and tracking of timelines, deliverables, and budgets.
• Reporting performance based on key metrics.
• Ensure day-to-day marketing inquiries from regions and internal/external partners are being actioned.
• Manage preparations & pitch at internal leadership meetings and presentations.
• Evaluate and implement improvements (as appropriate) to internal processes to enhance collaboration, communication, efficiency, and relationships across key partners (i.e. regional marketing, key account retail leads, media, social, etc.)
What you'll bring:
• Excellent project management skills, highly proactive, able to juggle multiple priorities and meet tight deadlines
• Experience working with international teams, possessing a thorough understanding of global market trends and awareness of the nuances of each territory
• Excellent rapport builder able to develop strong stakeholder relationships at all levels
• First-rate presentation skills – able to build and create strong and concise stories through both verbal and written presentation
• Highly resourceful, tenacious, and able to work autonomously
• Experience using consumer insights, innovation, and key trends to deliver fresh consumer campaigns that deliver on KPIs
• Solid consumer-centric mindset and commercial foresight, possessing demonstrated ability to use and interpret data, both quantitative and qualitative, to influence decisions
• Relentless curiosity, passion, good humor, and inspiration.
Bachelor's degree in Marketing, Communication, Advertising or related field
3 years + experience specifically in Marketing/ Advertising/ Media within CPG industry and across multiple audience segments