myGwork
Marketing Wrangler ( for Agencies)
myGwork, Remote, Oregon, United States,
This job is with Automattic, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
At Automattic, we believe in making the web a better place, and making our workplace a happy place. We hope you can join us on this journey!
Automattic for Agencies
is on a mission to empower developers and agencies building exceptional WordPress websites and online experiences. We are curating a comprehensive suite of tools, hosting solutions, training resources, and support services from across Automattic's product portfolioâall tailored to fuel agency success. With this program, we aim to foster a thriving ecosystem where agencies can leverage our full platform capabilities to elevate their client offerings, streamline operations, and drive sustainable growth.
The Automattic for Agencies Marketing Wrangler will be responsible for devising and executing a strategic marketing plan that aligns with and amplifies the program's objectives. This role will be crucial in orchestrating content marketing strategies and fostering agency engagement to secure Automattic's position as a leader in the partnership program space.
Responsibilities:Key tasks for the Marketing Wrangler include:
Crafting and implementing a comprehensive marketing strategy that integrates all agency-focused products and services under the Automattic umbrella.
Contributing to and supporting a robust Go-To-Market strategy that aligns offerings with agency needs, ensuring a coherent customer journey and enhancing program differentiation.
Producing compelling, relevant content across formats and channels to boost awareness and drive acquisition, including blog posts, case studies, town halls, and instructional materials.
Ensuring consistent tone and voice across all marketing materials and channels across business units.
Developing and managing social media strategies and organic search tactics aligned with overall marketing goals.
Overseeing asset creation, ad copywriting, and execution of paid marketing campaigns, including keyword research and landing page optimization.
Utilizing analytics to refine strategies and improve conversion rates through testing, data, and agency feedback.
Designing and executing email campaigns to nurture prospective and existing agency customers.
Working closely with business units to ensure a cohesive digital marketing strategy, providing regular performance updates and reporting.
Requirements:
Demonstrated experience in developing and executing marketing strategies, particularly for agency-focused products.
Proven ability to create compelling marketing content across multiple formats that align with program goals and drive customer acquisition.
In-depth knowledge of social media marketing and organic search strategies, including managing campaigns across different platforms.
Ability to leverage marketing analytics tools to refine strategies, measure campaign success, and improve conversion rates.
Experience managing email marketing campaigns, from list segmentation and automated workflows to copywriting and A/B testing.
Ability to manage multiple marketing projects simultaneously, ensuring consistency and alignment with program objectives.
Direct or indirect experience working with or for agencies and/or understanding their unique needs and challenges is preferred.
As a part of our fully distributed team, you can live anywhere in the world. Effectiveness in this role will mean occasionally shifting hours across weekends and odd hours to best coordinate with our global team.
This isnât your typical work-from-home jobâwe are a fully-remote company with an open vacation policy. To see a full list of benefits by country, consult our
Benefits Page . And check out these links to learn more about
How We Hire
and
What We Expect from Ourselves .
Salary range: $80,000-$200,000 USD
- Please note that salary ranges are global, regardless of location, and we pay in local currency.
Read more about our
compensation philosophy
and
benefits
.
About Automattic
We are the people behind
WordPress.com ,
WooCommerce ,
Tumblr ,
Simplenote ,
Jetpack ,
Longreads ,
Day One ,
PocketCasts , and more. We believe in making the web a better place.
Weâre a distributed company with more than 1900 Automatticians in 96 countries speaking 120+ different languages. And, even more than growth and profitability (although weâre plenty profitable), above all, weâre driven by a mission:
We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
We believe in Open Source , and the vast majority of our work is available under the
GPL .
Diversity, Equity, & Inclusion at Automattic
Weâre improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Automattic is a
Most Loved Company
and
Disability Confident Committed . ( Hereâs what that might mean for you .) Learn more about our dedication to
diversity, equity, and inclusion
and our
Employee Resource Groups .
#LI-DNI
At Automattic, we believe in making the web a better place, and making our workplace a happy place. We hope you can join us on this journey!
Automattic for Agencies
is on a mission to empower developers and agencies building exceptional WordPress websites and online experiences. We are curating a comprehensive suite of tools, hosting solutions, training resources, and support services from across Automattic's product portfolioâall tailored to fuel agency success. With this program, we aim to foster a thriving ecosystem where agencies can leverage our full platform capabilities to elevate their client offerings, streamline operations, and drive sustainable growth.
The Automattic for Agencies Marketing Wrangler will be responsible for devising and executing a strategic marketing plan that aligns with and amplifies the program's objectives. This role will be crucial in orchestrating content marketing strategies and fostering agency engagement to secure Automattic's position as a leader in the partnership program space.
Responsibilities:Key tasks for the Marketing Wrangler include:
Crafting and implementing a comprehensive marketing strategy that integrates all agency-focused products and services under the Automattic umbrella.
Contributing to and supporting a robust Go-To-Market strategy that aligns offerings with agency needs, ensuring a coherent customer journey and enhancing program differentiation.
Producing compelling, relevant content across formats and channels to boost awareness and drive acquisition, including blog posts, case studies, town halls, and instructional materials.
Ensuring consistent tone and voice across all marketing materials and channels across business units.
Developing and managing social media strategies and organic search tactics aligned with overall marketing goals.
Overseeing asset creation, ad copywriting, and execution of paid marketing campaigns, including keyword research and landing page optimization.
Utilizing analytics to refine strategies and improve conversion rates through testing, data, and agency feedback.
Designing and executing email campaigns to nurture prospective and existing agency customers.
Working closely with business units to ensure a cohesive digital marketing strategy, providing regular performance updates and reporting.
Requirements:
Demonstrated experience in developing and executing marketing strategies, particularly for agency-focused products.
Proven ability to create compelling marketing content across multiple formats that align with program goals and drive customer acquisition.
In-depth knowledge of social media marketing and organic search strategies, including managing campaigns across different platforms.
Ability to leverage marketing analytics tools to refine strategies, measure campaign success, and improve conversion rates.
Experience managing email marketing campaigns, from list segmentation and automated workflows to copywriting and A/B testing.
Ability to manage multiple marketing projects simultaneously, ensuring consistency and alignment with program objectives.
Direct or indirect experience working with or for agencies and/or understanding their unique needs and challenges is preferred.
As a part of our fully distributed team, you can live anywhere in the world. Effectiveness in this role will mean occasionally shifting hours across weekends and odd hours to best coordinate with our global team.
This isnât your typical work-from-home jobâwe are a fully-remote company with an open vacation policy. To see a full list of benefits by country, consult our
Benefits Page . And check out these links to learn more about
How We Hire
and
What We Expect from Ourselves .
Salary range: $80,000-$200,000 USD
- Please note that salary ranges are global, regardless of location, and we pay in local currency.
Read more about our
compensation philosophy
and
benefits
.
About Automattic
We are the people behind
WordPress.com ,
WooCommerce ,
Tumblr ,
Simplenote ,
Jetpack ,
Longreads ,
Day One ,
PocketCasts , and more. We believe in making the web a better place.
Weâre a distributed company with more than 1900 Automatticians in 96 countries speaking 120+ different languages. And, even more than growth and profitability (although weâre plenty profitable), above all, weâre driven by a mission:
We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
We believe in Open Source , and the vast majority of our work is available under the
GPL .
Diversity, Equity, & Inclusion at Automattic
Weâre improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Automattic is a
Most Loved Company
and
Disability Confident Committed . ( Hereâs what that might mean for you .) Learn more about our dedication to
diversity, equity, and inclusion
and our
Employee Resource Groups .
#LI-DNI