Deckers Brands
Sr. Manager, Integrated Marketing - Men's and Collaborations - UGG
Deckers Brands, Goleta, California, us, 93116
Sr. Manager, Integrated Marketing - Men's and Collaborations - UGG
Job Title:
Senior Integrated Marketing Manager, Global Men’s and Collaborations
Reports to:
Senior Director, Global Product and Integrated marketing
Location:
RemoteInterested applicants must reside in one of the following approved states:Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, WashingtonThe RoleAs the Senior Integrated Marketing Manager for Men’s and Collaborations, you will focus on the strategic planning and execution of marketing initiatives that elevate the brand’s presence in the men’s footwear and apparel market. Your role involves developing and implementing campaigns that resonate with our target male segments, focused on building fashion credibility and driving awareness and consideration of our men’s product offering, both in-line and through collaborations. You will work closely with the Product Marketing, Collaborations, Marketing Functions (PR, Social, Influencer, Ecomm, Retail, etc.), Creative, and Regional teams to bring campaigns to life across the full ecosystem.Your ImpactCreate, Collaborate and share 6-12-month view of Consumer Marketing Strategies and Plans for Men’s (footwear and apparel) and Collaborations.Own the consumer journey- outline the needs for awareness, consideration, purchase, loyalty and advocacy.Partner with Product Marketing and Collabs/Brand Communications to ensure briefs include learnings from post-mortems, requirements and needs from all marketing channels and regions to activate the campaign across the consumer journey and deliver the plan.Lead all additional briefs outside of Seasonal Big Stories (men’s secondary stories, commercial holidays, DTC assets).Kick off and drive the integrated 360 marketing plans- develop and communicate clear KPIs for marketing, campaigns, categories and partner with regions/channels on targets.Lead the marketing of collaborations with Creative and Brand Coms to ensure creative idea is brought to life across all consumer touchpoints, inclusive of in PR, Retail, and social.Provide budget guidance across key stories and tactics.Ensure the Directives deliver the needs of the brief, solve and seasonal marketing strategy.Ensure that all of the final assets needed for the execution of the integrated marketing plan are reviewed and agreed for the directive.Partner with Women’s Integrated Marketing counterpart on briefs for non-product brand purpose marketing stories, cultural holidays and evergreen storytelling.Who You AreThrives in collaborative environmentsSelf-starterConfident presenting to senior leadership, external partners, and peers.We’d love to hear from people withBachelor’s degree required in Business, Marketing, or related disciplineMinimum 7-9 years of work experience in product, or field, or marketing in the following fashion and/or retail.Must have experience working on product collaborations across retail or fashion.Excellent knowledge and experience in lifestyle footwear or industry preferredAbility to conceptualize, scope, and execute projects to strict deadlinesExperience with product launches across multiple channelsDemonstrated ability to write a marketing brief and provide feedback on brief responseWhat We'll Give YouCompetitive Pay and Bonuses -
We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.Financial Planning and wellbeing -
Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time away from work -
Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.Extras, discounts and perks -
From generous discounts to community-based programs, we offer a variety of cool extras.Growth and Development -
We offer extensive opportunities and support for personal and professional development.Health and Wellness -
We aim to support a healthy lifestyle.Salary: $145,000 - $160,000Equal Employment OpportunityDiversity and inclusion are key to our success. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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Job Title:
Senior Integrated Marketing Manager, Global Men’s and Collaborations
Reports to:
Senior Director, Global Product and Integrated marketing
Location:
RemoteInterested applicants must reside in one of the following approved states:Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, WashingtonThe RoleAs the Senior Integrated Marketing Manager for Men’s and Collaborations, you will focus on the strategic planning and execution of marketing initiatives that elevate the brand’s presence in the men’s footwear and apparel market. Your role involves developing and implementing campaigns that resonate with our target male segments, focused on building fashion credibility and driving awareness and consideration of our men’s product offering, both in-line and through collaborations. You will work closely with the Product Marketing, Collaborations, Marketing Functions (PR, Social, Influencer, Ecomm, Retail, etc.), Creative, and Regional teams to bring campaigns to life across the full ecosystem.Your ImpactCreate, Collaborate and share 6-12-month view of Consumer Marketing Strategies and Plans for Men’s (footwear and apparel) and Collaborations.Own the consumer journey- outline the needs for awareness, consideration, purchase, loyalty and advocacy.Partner with Product Marketing and Collabs/Brand Communications to ensure briefs include learnings from post-mortems, requirements and needs from all marketing channels and regions to activate the campaign across the consumer journey and deliver the plan.Lead all additional briefs outside of Seasonal Big Stories (men’s secondary stories, commercial holidays, DTC assets).Kick off and drive the integrated 360 marketing plans- develop and communicate clear KPIs for marketing, campaigns, categories and partner with regions/channels on targets.Lead the marketing of collaborations with Creative and Brand Coms to ensure creative idea is brought to life across all consumer touchpoints, inclusive of in PR, Retail, and social.Provide budget guidance across key stories and tactics.Ensure the Directives deliver the needs of the brief, solve and seasonal marketing strategy.Ensure that all of the final assets needed for the execution of the integrated marketing plan are reviewed and agreed for the directive.Partner with Women’s Integrated Marketing counterpart on briefs for non-product brand purpose marketing stories, cultural holidays and evergreen storytelling.Who You AreThrives in collaborative environmentsSelf-starterConfident presenting to senior leadership, external partners, and peers.We’d love to hear from people withBachelor’s degree required in Business, Marketing, or related disciplineMinimum 7-9 years of work experience in product, or field, or marketing in the following fashion and/or retail.Must have experience working on product collaborations across retail or fashion.Excellent knowledge and experience in lifestyle footwear or industry preferredAbility to conceptualize, scope, and execute projects to strict deadlinesExperience with product launches across multiple channelsDemonstrated ability to write a marketing brief and provide feedback on brief responseWhat We'll Give YouCompetitive Pay and Bonuses -
We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.Financial Planning and wellbeing -
Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time away from work -
Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.Extras, discounts and perks -
From generous discounts to community-based programs, we offer a variety of cool extras.Growth and Development -
We offer extensive opportunities and support for personal and professional development.Health and Wellness -
We aim to support a healthy lifestyle.Salary: $145,000 - $160,000Equal Employment OpportunityDiversity and inclusion are key to our success. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
#J-18808-Ljbffr