Thomas Jefferson University & Jefferson Health
Director Digital Communications
Thomas Jefferson University & Jefferson Health, Phila, Pennsylvania, United States, 19117
Reporting to and working in close collaboration with VP, Campaigns, the Director of Digital Communications is responsible for developing a digital and multimedia strategy to support fundraising and alumni relations. Specifically, the incubement will oversee: developing, managing, maintaining and analyzing content for advancement websites, video production, online communications vehicles, social media, and other multimedia across all campuses. They also oversee the overall user experience, digital content development, online strategies, and development of key performance indicators. The Director supervises an associate director, two assistant directors, and several outside vendors. They serve as the OIA liaison with the central Interactive Marketing division and ISamp;T only as it relates to website, web development, and video production.ESSENTIAL FUNCTIONS:Develops and implements digital strategy to support the Office of Institutional Advancement and Alumni RelationsDevelops and implements multimedia content to support the Office of Institutional Advancement and Alumni RelationsDevelops and implements all OIA websites including sites for events, fundraising initiatives, proposals, cases for support, alumni, community fundraising, annual giving and planned giving.Organize video schedule and pitch original ideas for project development within theOversees the creation of a campaign website.Manages OIA websites and online communications for all partner organizations.Supervises alumni and clinical electronic newsletters.Serves as liaison with online giving form vendor.Responsible for the overall user experience across all OIA digital outreach.Coordinates the development and implementation of online multimedia content, programs and services.Coordinates the implementation of online communications.Tracks and analyzes online metrics to improve websites and online communications.Partners with internal and external content managers, editors, writers, designers, video producters, developers, and other Jefferson staff, particularly Interactive Marketing, to ensure sites meet both client and Jefferson needs, align with the brand strategy platform, and meet Jefferson Web standards.Excellent web/digital media project management.Fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner.Guided by Jeffersonrsquo;s mission, organizational culture, values, and vision for the future, provide inspirational fundraising leadership through teamwork, collaboration, and loyalty.Interacts with co-workers, visitors, and other staff consistent with the values of Jefferson.
EDUCATIONAL/TRAINING REQUIREMENTS:Bachelorrsquo;s degree required, advanced study or additional degree in a related field is helpful._________________________________________________________________________EXPERIENCE REQUIREMENTS:
5+ years direct experience implementing web communications strategiesExpertise in managing the production process and producing high-quality videosStrong user understanding and demonstrated expertise in web content, usability, architecture, development and design.Adobe Premiere Pro, Adobe After Effects, Photoshop, Illustrator, Lightroom, HTML/CSSExperience with animation, digital photography, and email marketing are a plusKnowledge of the following:HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, mySQL, javascriptAdobe Creative Cloud suite: Photoshop, Illustrator, InDesignPreferred - XML, AJAX, RSS, PHP, ASP, SQLserver,Experience with Adobe Experience Manager is a plusExperience with Salesforce, Adobe Campaign Manager or other automated marketing software platformFamiliar with industry trends and standards.________________________________________________________________________ADDITIONAL INFORMATION:Ability to collaborate with colleagues, staff and faculty within a highly-complex, academic environment.Excellent listening skills.Command of multi-media strategies, tactics, and resources: a track record of implementing effective communications in a variety of print and digital media.Collaborative approach to problem solving.Experience with database software systems and Microsoft Office.Covid Vaccination is a requirement for employment at Jefferson for employees working at Jeffersonrsquo;s clinical entities or at the University. If you are not currently vaccinated you will be required to receive the vaccination prior to hire date if you are offered employment, unless you request and receive an approved medical or religious exemption from Jefferson.About JeffersonNationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow#39;s professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering
200+
undergraduate and graduate programs to more than
8,300 students.
Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at
32 hospitals campuses
and
more than 700 outpatient and urgent care locations
throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.Jefferson is committed to providing equal educashy;tional and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.
EDUCATIONAL/TRAINING REQUIREMENTS:Bachelorrsquo;s degree required, advanced study or additional degree in a related field is helpful._________________________________________________________________________EXPERIENCE REQUIREMENTS:
5+ years direct experience implementing web communications strategiesExpertise in managing the production process and producing high-quality videosStrong user understanding and demonstrated expertise in web content, usability, architecture, development and design.Adobe Premiere Pro, Adobe After Effects, Photoshop, Illustrator, Lightroom, HTML/CSSExperience with animation, digital photography, and email marketing are a plusKnowledge of the following:HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, mySQL, javascriptAdobe Creative Cloud suite: Photoshop, Illustrator, InDesignPreferred - XML, AJAX, RSS, PHP, ASP, SQLserver,Experience with Adobe Experience Manager is a plusExperience with Salesforce, Adobe Campaign Manager or other automated marketing software platformFamiliar with industry trends and standards.________________________________________________________________________ADDITIONAL INFORMATION:Ability to collaborate with colleagues, staff and faculty within a highly-complex, academic environment.Excellent listening skills.Command of multi-media strategies, tactics, and resources: a track record of implementing effective communications in a variety of print and digital media.Collaborative approach to problem solving.Experience with database software systems and Microsoft Office.Covid Vaccination is a requirement for employment at Jefferson for employees working at Jeffersonrsquo;s clinical entities or at the University. If you are not currently vaccinated you will be required to receive the vaccination prior to hire date if you are offered employment, unless you request and receive an approved medical or religious exemption from Jefferson.About JeffersonNationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow#39;s professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering
200+
undergraduate and graduate programs to more than
8,300 students.
Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at
32 hospitals campuses
and
more than 700 outpatient and urgent care locations
throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.Jefferson is committed to providing equal educashy;tional and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.