Lynker Corporation
Social Media & Marketing Specialist
Lynker Corporation, Vancleave, Mississippi, United States,
Overview Lynker Corporation is a leading provider of innovative solutions in weather and climate science. With a commitment to excellence and a passion for innovation, Lynker leverages cutting-edge technologies and scientific expertise to support the creation and delivery of improved operational weather forecasts. As part of our ongoing growth and expansion, we are seeking a sharp and creative Social Media and Marketing Specialist to join our team, and support a long-term contract with NOAA. Responsibilities The Social Media and Marketing Specialist's job will consist of developing, executing, and managing comprehensive strategic marketing plans, strategies and messaging for internal and external NDBC customers. Generate marketing that effectively describes and promotes the organization and its products including graphics, product collateral, logos, or other promotional products. Analyzes customer requirements, develops plain language messaging, communicates project development and drives creative development processes. Work with scientific and technical staff to write blog posts and craft social media campaigns. Social Media and Marketing Specialist tasks are as follows:
Develop and prepare a wide range of products including narrative, talking points, photos, presentations and video for dissemination to the public (via social media, the NDBC website, print or other means) and to media to increase interest in and understanding of the NDBC mission and operations. Areas to highlight include but are not limited to:
Notable buoy/system observations (storms, interesting camera images, etc.) Buoy/system service mission highlights, accomplishments, progress, etc. NDBC events, achievements, participation at conferences, etc. Visitors to NDBC (VIP, students, other organizations, etc.).
Seek out and coordinate NDBC participation in public outreach events. Design/produce/procure outreach/takeaway materials such as brochures, videos, social media posts/stories, giveaways, and webinars. Liaison with the NOAA/National Weather Service Communications Offices on a regular basis to coordinate efforts, identify/support outreach opportunities, and/or develop NDBC activities for broadcast at the NWS or NOAA level. Participate in Public Affairs/Outreach network groups to include, but not limited to, the NASA Stennis Space Center Public Affairs Officer Consortium. Identify conferences and symposia for NDBC attendance and presentation (as appropriate) and coordinate attendance/participation, abstract submissions, and booth content/logistics/manning. Support NOAA Stennis and NDBC efforts to prepare for co-hosting the Oceans 2023 Conference in Biloxi in September 2023. Design a conference display and other conference materials that provide an overview of NDBC's capabilities and tells a compelling story. Develop, implement, and administer a comprehensive NDBC Social Media engagement program that will highlight NDBC activities of interest to the public/broadcast activities. Expected frequency of posting to/monitoring of NDBC's social media platforms is several times each week. Analyze and produce regular internal reports on social and traditional media landscape, key themes and audiences, sentiment/trends, media outlets, and other key factors. Coordinate, arrange and conduct site visits/tours of the NDBC site at Stennis Space Center. Anticipate approximately 40-50 tours/visits annually. Develop relationships with reporters and media outlets.
Prepare, staff, and distribute press releases. Develop, implement, and participate in all details of press events to include addressing inquiries from the media and other parties. Conduct on camera and phone interviews with media as needed. Advise, coach, and prepare leadership and NDBC subject matter experts for media interviews.
QualificationsThe Ideal Social Media and Marketing Specialist will have the following Qualifications:Bachelor's degree with 3+ years of relevant experience
Self-motivated, creative, and energetic with an ability to work well individually and cooperatively with a range of individuals. Excellent written and oral communications skills Excellent organization skills and attention to detail. Any experience with budget formulation would be a BIG PLUS. Experience translating scientific information for public consumption and copy-editing documents would also be a BIG PLUS. Experience developing written materials/briefings, press releases, web content development, brochure development, etc is a MUST. Ability to work on multiple projects simultaneously, be responsive to deadline, and shift priorities as needed. About Lynker Lynker is a growing, employee owned, small business, specializing in professional, scientific and technical services. Our continually expanding team combines scientific expertise with mature, results-driven processes and tools to achieve technically sound, cost effective solutions in hydrology/water sciences, geospatial analysis, information technology, resource management, conservation, and management and business process improvement. We focus on putting the right people in the right place to be effective. And having the right people is critical for success. Our streamlined organization enables and empowers our talented professionals to tackle our customers' scientific and technical priorities - creatively and effectively. Lynker offers a team-oriented work environment, and the opportunity to work in a culture of exceptionally skilled and diverse professionals who embrace sound science and creative solutions. Lynker's benefits include the following:
Comprehensive healthcare for the employee at no monthly cost Healthcare benefit covers medical, prescription drug, dental, and vision Personal Time Off (PTO) Policy plus paid holidays Highly competitive compensation plan regularly calibrated against industry and location benchmarks 401(k) retirement plan with company-matching Employee Stock Ownership Plan (ESOP) - we're all company owners! Flexible spending accounts Employee assistance program (EAP) Short- and long-term disability insurance Life and accident insurance Tuition assistance/Training/Workforce improvement reimbursement per year Spot bonuses for exceptional performance Annual Employee Recognition Awards with bonuses Employee Referral Program Free centralized, self-directed Learning Management System to learn at your own pace Personalized career growth plans for every employee
Lynker is an E-Verify employer. Lynker is proud to be an Equal Opportunity Employer and encourages women, minorities, individuals with disabilities and veterans to apply.
Develop and prepare a wide range of products including narrative, talking points, photos, presentations and video for dissemination to the public (via social media, the NDBC website, print or other means) and to media to increase interest in and understanding of the NDBC mission and operations. Areas to highlight include but are not limited to:
Notable buoy/system observations (storms, interesting camera images, etc.) Buoy/system service mission highlights, accomplishments, progress, etc. NDBC events, achievements, participation at conferences, etc. Visitors to NDBC (VIP, students, other organizations, etc.).
Seek out and coordinate NDBC participation in public outreach events. Design/produce/procure outreach/takeaway materials such as brochures, videos, social media posts/stories, giveaways, and webinars. Liaison with the NOAA/National Weather Service Communications Offices on a regular basis to coordinate efforts, identify/support outreach opportunities, and/or develop NDBC activities for broadcast at the NWS or NOAA level. Participate in Public Affairs/Outreach network groups to include, but not limited to, the NASA Stennis Space Center Public Affairs Officer Consortium. Identify conferences and symposia for NDBC attendance and presentation (as appropriate) and coordinate attendance/participation, abstract submissions, and booth content/logistics/manning. Support NOAA Stennis and NDBC efforts to prepare for co-hosting the Oceans 2023 Conference in Biloxi in September 2023. Design a conference display and other conference materials that provide an overview of NDBC's capabilities and tells a compelling story. Develop, implement, and administer a comprehensive NDBC Social Media engagement program that will highlight NDBC activities of interest to the public/broadcast activities. Expected frequency of posting to/monitoring of NDBC's social media platforms is several times each week. Analyze and produce regular internal reports on social and traditional media landscape, key themes and audiences, sentiment/trends, media outlets, and other key factors. Coordinate, arrange and conduct site visits/tours of the NDBC site at Stennis Space Center. Anticipate approximately 40-50 tours/visits annually. Develop relationships with reporters and media outlets.
Prepare, staff, and distribute press releases. Develop, implement, and participate in all details of press events to include addressing inquiries from the media and other parties. Conduct on camera and phone interviews with media as needed. Advise, coach, and prepare leadership and NDBC subject matter experts for media interviews.
QualificationsThe Ideal Social Media and Marketing Specialist will have the following Qualifications:Bachelor's degree with 3+ years of relevant experience
Self-motivated, creative, and energetic with an ability to work well individually and cooperatively with a range of individuals. Excellent written and oral communications skills Excellent organization skills and attention to detail. Any experience with budget formulation would be a BIG PLUS. Experience translating scientific information for public consumption and copy-editing documents would also be a BIG PLUS. Experience developing written materials/briefings, press releases, web content development, brochure development, etc is a MUST. Ability to work on multiple projects simultaneously, be responsive to deadline, and shift priorities as needed. About Lynker Lynker is a growing, employee owned, small business, specializing in professional, scientific and technical services. Our continually expanding team combines scientific expertise with mature, results-driven processes and tools to achieve technically sound, cost effective solutions in hydrology/water sciences, geospatial analysis, information technology, resource management, conservation, and management and business process improvement. We focus on putting the right people in the right place to be effective. And having the right people is critical for success. Our streamlined organization enables and empowers our talented professionals to tackle our customers' scientific and technical priorities - creatively and effectively. Lynker offers a team-oriented work environment, and the opportunity to work in a culture of exceptionally skilled and diverse professionals who embrace sound science and creative solutions. Lynker's benefits include the following:
Comprehensive healthcare for the employee at no monthly cost Healthcare benefit covers medical, prescription drug, dental, and vision Personal Time Off (PTO) Policy plus paid holidays Highly competitive compensation plan regularly calibrated against industry and location benchmarks 401(k) retirement plan with company-matching Employee Stock Ownership Plan (ESOP) - we're all company owners! Flexible spending accounts Employee assistance program (EAP) Short- and long-term disability insurance Life and accident insurance Tuition assistance/Training/Workforce improvement reimbursement per year Spot bonuses for exceptional performance Annual Employee Recognition Awards with bonuses Employee Referral Program Free centralized, self-directed Learning Management System to learn at your own pace Personalized career growth plans for every employee
Lynker is an E-Verify employer. Lynker is proud to be an Equal Opportunity Employer and encourages women, minorities, individuals with disabilities and veterans to apply.