St. John's University
Associate Director of Digital Marketing and Content
St. John's University, Queens, New York, United States,
St. John’s, established in 1870, has three New York City campuses; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University’s outstanding academics, diverse student body, dynamic internship, and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John’s University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.
A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John’s is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. Our graduates will excel in the competencies and values needed for leadership and service in a rapidly evolving world.
**Department: **Office of Marketing and Communications
Job Title:
Associate Director of Digital Marketing and Content
Campus:
Queens
Job Summary:
The Associate Director of Digital Marketing and Content develops and implements the institutional overall content strategy, raising brand awareness, safeguarding its online reputation, generating inbound traffic, and enhancing recruitment, retention, and engagement efforts. They know what it takes to create compelling content, grow our community, interest and retain them, and help convert them into prospects, recruits, and active fans and promoters of the University. They would have a command of best practices and emerging trends in digital marketing, enjoy being creative, and exhibit responsiveness, discretion, and a mastery of online etiquette.
Essential Functions:
Oversee St. John's University’s social media profiles and presence, minimally including Facebook, Twitter, Instagram, Snapchat, TikTok, and LinkedIn.
Assessment and mastery of emerging channels as appropriate.
Lead a team to develop a robust content calendar and create shareable assets, consistent in voice and appropriate for specific networks to enhance the St. John's brand an reputation.
Monitor and engage in relevant social discussions about the University, its community, and existing campaigns or initiatives.
Route social conversations to the appropriate University department or office.
Implement digital media campaigns and provide performance reporting and analysis to determine ROI.
Collaborate with members of the Marketing and Communications team and other University units to develop and publish content that educates and entertains our audience and supports marketing goals.
Train other University units on social media best practices and assist them with establishing their social platforms and content strategy.
Generate consistent traffic and leads from our properties.
Analyze, review and report on the effectiveness of various tactics using digital analytics and media tracking tools.
Monitor trends, explore and identify emerging social networks or engagement opportunities to reach our target audiences, and make recommendations for use.
Monitor community posts, identify those of concern, and alert appropriate offices.
Create and maintain social media guidelines, encouraging adoption across all University channels.
Competencies
Active and well-rounded presence in social media, with a command of each network, its audiences, and best practices.
Excellent communicator and creative thinker with good judgment and an ability to use data and experience to inform decisions.
Demonstrated proficiency in utilizing content management software to monitor social conversations and activity.
Experience with the following a plus: Adobe Creative Suite, Canva, demand generation, inbound marketing, and blogging.
Strong project management skills.
Supervisory Responsibility
They manage two social media managers, one full-time video producer, one content marketer.
Work Environment
This position operates in a professional office environment; This position is required to use standard office equipment such as a computer, printer, cellphone, and camera.
Physical Demands
The employee must be able to attend events on and off campus and speak with the attendees for on and off-camera interviews, including nights and weekends.
Position Type/Expected Hours of Work
Monday through Thursday from 8:30 a.m. - 4:30 p.m. and Friday from 8:30 a.m.- 3 p.m. (Hybrid)
Nights and Weekends are expected for priority events.
Travel
Travel is primarily local and may include visits to the other NY campuses; Some travel is out-of-area, and overnight travel may be required.
Required Education and Experience:
Bachelor’s degree
7-10 years related experience or training, or equivalent combination of education and experience.
In compliance with NYC’s Pay Transparency Act, the annual salary range for this position is $96,200. St. John’s University considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.
This position may be relocated to any of St. John’s University’s physical locations at any time.
St. John’s offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John’s performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events
Any offer of employment is subject to receipt by St. John’s University of satisfactory references, verification of employment and education.
St. John’s University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.
Required Skills
Required Experience
A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John’s is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. Our graduates will excel in the competencies and values needed for leadership and service in a rapidly evolving world.
**Department: **Office of Marketing and Communications
Job Title:
Associate Director of Digital Marketing and Content
Campus:
Queens
Job Summary:
The Associate Director of Digital Marketing and Content develops and implements the institutional overall content strategy, raising brand awareness, safeguarding its online reputation, generating inbound traffic, and enhancing recruitment, retention, and engagement efforts. They know what it takes to create compelling content, grow our community, interest and retain them, and help convert them into prospects, recruits, and active fans and promoters of the University. They would have a command of best practices and emerging trends in digital marketing, enjoy being creative, and exhibit responsiveness, discretion, and a mastery of online etiquette.
Essential Functions:
Oversee St. John's University’s social media profiles and presence, minimally including Facebook, Twitter, Instagram, Snapchat, TikTok, and LinkedIn.
Assessment and mastery of emerging channels as appropriate.
Lead a team to develop a robust content calendar and create shareable assets, consistent in voice and appropriate for specific networks to enhance the St. John's brand an reputation.
Monitor and engage in relevant social discussions about the University, its community, and existing campaigns or initiatives.
Route social conversations to the appropriate University department or office.
Implement digital media campaigns and provide performance reporting and analysis to determine ROI.
Collaborate with members of the Marketing and Communications team and other University units to develop and publish content that educates and entertains our audience and supports marketing goals.
Train other University units on social media best practices and assist them with establishing their social platforms and content strategy.
Generate consistent traffic and leads from our properties.
Analyze, review and report on the effectiveness of various tactics using digital analytics and media tracking tools.
Monitor trends, explore and identify emerging social networks or engagement opportunities to reach our target audiences, and make recommendations for use.
Monitor community posts, identify those of concern, and alert appropriate offices.
Create and maintain social media guidelines, encouraging adoption across all University channels.
Competencies
Active and well-rounded presence in social media, with a command of each network, its audiences, and best practices.
Excellent communicator and creative thinker with good judgment and an ability to use data and experience to inform decisions.
Demonstrated proficiency in utilizing content management software to monitor social conversations and activity.
Experience with the following a plus: Adobe Creative Suite, Canva, demand generation, inbound marketing, and blogging.
Strong project management skills.
Supervisory Responsibility
They manage two social media managers, one full-time video producer, one content marketer.
Work Environment
This position operates in a professional office environment; This position is required to use standard office equipment such as a computer, printer, cellphone, and camera.
Physical Demands
The employee must be able to attend events on and off campus and speak with the attendees for on and off-camera interviews, including nights and weekends.
Position Type/Expected Hours of Work
Monday through Thursday from 8:30 a.m. - 4:30 p.m. and Friday from 8:30 a.m.- 3 p.m. (Hybrid)
Nights and Weekends are expected for priority events.
Travel
Travel is primarily local and may include visits to the other NY campuses; Some travel is out-of-area, and overnight travel may be required.
Required Education and Experience:
Bachelor’s degree
7-10 years related experience or training, or equivalent combination of education and experience.
In compliance with NYC’s Pay Transparency Act, the annual salary range for this position is $96,200. St. John’s University considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.
This position may be relocated to any of St. John’s University’s physical locations at any time.
St. John’s offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John’s performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events
Any offer of employment is subject to receipt by St. John’s University of satisfactory references, verification of employment and education.
St. John’s University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.
Required Skills
Required Experience