BRUNNER
B2B Marketing Strategist
BRUNNER, Pittsburgh, Pennsylvania, us, 15289
Do you thrive on turning strategy into action and data into decisions? We need a B2B Marketing Strategist who excels at crafting impactful strategies, managing multifaceted campaigns, and staying ahead of the latest trends.
The ideal candidate will be responsible for developing and executing marketing strategies that drive demand and generate leads for our B2B clients. This role requires a deep understanding of the B2B marketing landscape, excellent analytical skills, and the ability to create and implement effective marketing campaigns.
ESSENTIAL FUNCTIONS:
Develop and implement effective B2B marketing strategies that align with the company's goals and objectives.Collaborate with cross-functional teams, including brand strategy, digital experience, channel strategists and data analytics to ensure alignment and successful execution of marketing initiatives.Consult marketing clients on creating alignment with other departments, such as sales and product development, to ensure seamless communication and alignment of marketing efforts.Conduct research to identify target audiences, understand their needs, and develop tailored marketing campaigns to meet buyer's journey.Work with the content marketing team to create and manage content marketing strategies, including blog posts, white papers, case studies, and social media content.Analyze and report on the performance of marketing campaigns, using data to optimize and improve future efforts.Work with the data analytics team on testing methodologies to influence campaign optimizations.Create and manage marketing campaigns, including email, social media, and advertising.Stay up-to-date with the latest marketing technologies and trends, and incorporate them into marketing strategies as appropriate.Manage relationships with external vendors and contractors as needed.Requirements
REQUIRED EXPERIENCE / EDUCATION:
Bachelor's degree in Marketing, Business, or a related field.Minimum of 5 years of relevant experience in B2B marketing, with a proven track record of developing and executing successful demand generation and lead driving strategiesManagement experience preferredProficiency in marketing automation tools and CRM systemsStrong analytical skills and the ability to interpret data to make informed decisionsAbility to develop and execute marketing strategiesBackground in email marketing strategy development and execution preferredExcellent communication and presentation skillsExperience with account-based marketing. Experience with Demandbase preferredAbility to manage multiple projects simultaneouslyUnderstanding of SEO and SEM best practicesAbility to work independently and as part of a team, with strong project management skills
Who We Are
Brunner is an integrated marketing communications agency with a fast-paced, creative environment. We value Perseverance, Integrity, Tenacity, Curiosity, and Heart in every aspect of our business, especially our team members. We are good people creating good work. Brunner's commitment is to its people - fostering growth within (robust training, low attrition, and commitment to diversity), becoming an extension of their client's teams and maintaining long-term relationships, and creating great marketing programs that achieve business impact for their clients.
Perks
We offer your full traditional benefits including health, dental, vision, a 401k plan, and life insurance. We also offer commuter and transit benefits, as well as an employee wellness benefit for you to enjoy your life outside of work. Add to that unlimited PTO, half day summer Fridays and all the holiday time off you would expect.
Flexible Work Policy
It's simple - work where it's most convenient for you! We recognize that we're a mixed group of people with different priorities in our lives, so we empower our employees to create their ideal working scenario...in-office, at home, or a hybrid of both. Keep in mind you might need to pop into the office for a client meeting here and there, or even an agency-wide meeting.
Environmental Demands
Normal office environment. Ability to sit for extended periods of time including extensive use of PC equipment.
We like everyone, so we are an equal opportunity employer. We do not consider your race, religion, ethnicity, national origin, age, sex, disability, marital status, sexual orientation, or veteran status when deciding to hire you. We just want you to be you.
The ideal candidate will be responsible for developing and executing marketing strategies that drive demand and generate leads for our B2B clients. This role requires a deep understanding of the B2B marketing landscape, excellent analytical skills, and the ability to create and implement effective marketing campaigns.
ESSENTIAL FUNCTIONS:
Develop and implement effective B2B marketing strategies that align with the company's goals and objectives.Collaborate with cross-functional teams, including brand strategy, digital experience, channel strategists and data analytics to ensure alignment and successful execution of marketing initiatives.Consult marketing clients on creating alignment with other departments, such as sales and product development, to ensure seamless communication and alignment of marketing efforts.Conduct research to identify target audiences, understand their needs, and develop tailored marketing campaigns to meet buyer's journey.Work with the content marketing team to create and manage content marketing strategies, including blog posts, white papers, case studies, and social media content.Analyze and report on the performance of marketing campaigns, using data to optimize and improve future efforts.Work with the data analytics team on testing methodologies to influence campaign optimizations.Create and manage marketing campaigns, including email, social media, and advertising.Stay up-to-date with the latest marketing technologies and trends, and incorporate them into marketing strategies as appropriate.Manage relationships with external vendors and contractors as needed.Requirements
REQUIRED EXPERIENCE / EDUCATION:
Bachelor's degree in Marketing, Business, or a related field.Minimum of 5 years of relevant experience in B2B marketing, with a proven track record of developing and executing successful demand generation and lead driving strategiesManagement experience preferredProficiency in marketing automation tools and CRM systemsStrong analytical skills and the ability to interpret data to make informed decisionsAbility to develop and execute marketing strategiesBackground in email marketing strategy development and execution preferredExcellent communication and presentation skillsExperience with account-based marketing. Experience with Demandbase preferredAbility to manage multiple projects simultaneouslyUnderstanding of SEO and SEM best practicesAbility to work independently and as part of a team, with strong project management skills
Who We Are
Brunner is an integrated marketing communications agency with a fast-paced, creative environment. We value Perseverance, Integrity, Tenacity, Curiosity, and Heart in every aspect of our business, especially our team members. We are good people creating good work. Brunner's commitment is to its people - fostering growth within (robust training, low attrition, and commitment to diversity), becoming an extension of their client's teams and maintaining long-term relationships, and creating great marketing programs that achieve business impact for their clients.
Perks
We offer your full traditional benefits including health, dental, vision, a 401k plan, and life insurance. We also offer commuter and transit benefits, as well as an employee wellness benefit for you to enjoy your life outside of work. Add to that unlimited PTO, half day summer Fridays and all the holiday time off you would expect.
Flexible Work Policy
It's simple - work where it's most convenient for you! We recognize that we're a mixed group of people with different priorities in our lives, so we empower our employees to create their ideal working scenario...in-office, at home, or a hybrid of both. Keep in mind you might need to pop into the office for a client meeting here and there, or even an agency-wide meeting.
Environmental Demands
Normal office environment. Ability to sit for extended periods of time including extensive use of PC equipment.
We like everyone, so we are an equal opportunity employer. We do not consider your race, religion, ethnicity, national origin, age, sex, disability, marital status, sexual orientation, or veteran status when deciding to hire you. We just want you to be you.