Robert Half
Digital Marketing Specialist
Robert Half, Jacksonville, Florida, us, 32232
Description We are looking for a Digital Marketing Specialist to join our team in the dentistry industry, based in Jacksonville, Florida. The role involves developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.
Key responsibilities:
- Plan and execute all aspects of our digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build and maintain our social media presence to increase brand awareness and engagement.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies to drive customer engagement and improve customer journey.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Collaborate with agencies and other vendor partners to increase campaign effectiveness.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Utilize a range of skills including Adobe Creative Cloud, Content Management System (CMS), CRM, Database, Facebook Insights, Analytics, Blogging, Brand Awareness, Campaign Planning, Website Optimization, Google Tag Manager, and On-site SEO. Requirements - Minimum of three years of experience in digital marketing.
- Proficiency in Adobe Creative Cloud is required.
- Experience with Content Management System (CMS) is necessary.
- Demonstrated ability to utilize CRM and database systems effectively.
- Proven experience with Facebook Insights is required.
- Ability to create and manage advertisements across various platforms.
- Proficiency in using analytics to drive marketing decisions.
- Experience in blogging and managing a brand's online presence.
- Demonstrated ability to increase brand awareness through digital marketing strategies.
- Experience in campaign planning and execution.
- Skills in website optimization for better user experience and SEO.
- Familiarity with Google Tag Manager and on-site SEO practices.
- Excellent written and verbal communication skills.
- Bachelor's degree in marketing, business, or a related field is preferred. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app)
and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .
Key responsibilities:
- Plan and execute all aspects of our digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build and maintain our social media presence to increase brand awareness and engagement.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies to drive customer engagement and improve customer journey.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Collaborate with agencies and other vendor partners to increase campaign effectiveness.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Utilize a range of skills including Adobe Creative Cloud, Content Management System (CMS), CRM, Database, Facebook Insights, Analytics, Blogging, Brand Awareness, Campaign Planning, Website Optimization, Google Tag Manager, and On-site SEO. Requirements - Minimum of three years of experience in digital marketing.
- Proficiency in Adobe Creative Cloud is required.
- Experience with Content Management System (CMS) is necessary.
- Demonstrated ability to utilize CRM and database systems effectively.
- Proven experience with Facebook Insights is required.
- Ability to create and manage advertisements across various platforms.
- Proficiency in using analytics to drive marketing decisions.
- Experience in blogging and managing a brand's online presence.
- Demonstrated ability to increase brand awareness through digital marketing strategies.
- Experience in campaign planning and execution.
- Skills in website optimization for better user experience and SEO.
- Familiarity with Google Tag Manager and on-site SEO practices.
- Excellent written and verbal communication skills.
- Bachelor's degree in marketing, business, or a related field is preferred. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app)
and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .