Stanley Black and Decker
Senior Digital Marketing Specialist-Marietta, GA, United States - Hybrid
Stanley Black and Decker, New Britain, Connecticut, us, 06050
_Travel requirement - 25%_
_Hybrid to Marietta/3 days in Marietta office-2 days at home_
**Come build your career.**
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
**The Job:**
The Senior Digital Marketing Specialist will lead and execute all commercial digital marketing for the Smart Storage Solutions business (Vidmar, LISTA, CribMaster).
This role will partner with the marketing team, commercial sales leadership, and commercial sales team members in driving lead generation. This role is pivotal in managing our digital presence, including our websites, marketing automation, and social media channels. The ideal candidate will also collaborate with other marketers to create compelling graphics and videos and support our events and tradeshows. This is an exciting opportunity for a creative and strategic thinker to make a significant impact on our brand's digital footprint.
As a Senior Digital Marketing Specialist, you'll be part of our Smart Storage team working as a hybrid employee at the Marietta, GA site.
You'll get to:
+ Works cross functionally with the Marketing and Commercial Sales Teams to organize and define the strategy for lead generating programs.
+ Project manages all tasks related to digital marketing execution.
+ Oversee the maintenance, optimization, and content updates of our new website.
+ Implement SEO best practices to enhance website visibility and user experience and monitor website performance and analytics to drive continuous improvement.
+ Manage and optimize marketing automation processes using Pardot and Salesforce (SFDC).
+ Develop and execute email marketing campaigns, lead nurturing workflows, customer segmentation strategies, analyze all campaign performance and provide actionable insights.
+ Assist in the planning and execution of events and tradeshows including coordinating marketing materials, booth setup, and promotional activities as well as managing event spend and budgets.
+ Develop and implement social media strategies to enhance our presence on LinkedIn and YouTube and create and schedule engaging content, and monitor social media channels, respond to inquiries, and engage with our audience to build brand loyalty.
+ Assist in conducting market research to identify target audiences, competitors, and trends, and provide insights to the marketing team to optimize marketing strategies.
+ Track and analyze the effectiveness of digital marketing initiatives, such as lead generation, website traffic, social media engagement, and provide reports and recommendations to improve future marketing strategies.
**The Person:**
You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
+ BA/BS Degree preferred. 3-5 years of Digital Marketing/Demand Generation or relevant experience
+ Computer proficiency to include Microsoft Office Suite and other ERP Systems. (SAP, BW, Salesforce, etc.).
Experience using various computer applications including Microsoft Excel, and other applications included in the Microsoft Office Suite
+ Proficiency using Pardot & Salesforce or other marketing automation platforms (Marketo, Hubspot, etc.).
+ Design software proficiency in Adobe Illustrator and Adobe In-Design.
+ Encourage a continuous improvement culture, coupled with a strong customer-oriented strategy
+ Must have a proven record of effective project management skills.
+ Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment.
+ Is agile and adaptable to change.
Adept at prioritization and re-prioritization as needed.
+ Perseverance.
Must have a can-do attitude and the desire to go above and beyond in all you do.
+ Must be a self-motivated individual who strives for excellence and continuous improvement through the use of analytical problem-solving skills.
Position Specific Requirements
+ Travel requirement - 25% - 50% of the time
+ Required to work and travel on weekends as needed for Business Events: Trade Shows, Customer Meetings, etc.
+ Required to work outside of core business hours (8am to 5pm) when necessary for business needs.
**The Details:**
You'll receive a competitive salary and a great benefits plan, including:
+ Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
+ Discounts on Stanley Black & Decker tools and other partner programs.
**And More:**
We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:
+
_Grow:_
Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
+
_Learn:_
Have access to a wealth of learning resources, including our digital learning portal.
+
_Belong:_
Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion
+
_Give Back:_
Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us!
\#LI-SZ1
#LI-Hybrid
**_We Don't Just Build The World, We Build Innovative Technology Too._**
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
**Who We Are**
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
**Benefits & Perks**
You'll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
**What You'll Also Get**
Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
**Learning & Development:**
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
**Diverse & Inclusive Culture:**
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
**Purpose-Driven Company:**
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
**EEO Statement:**
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at
accommodations@sbdinc.com .
Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov) (http://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf)
_Hybrid to Marietta/3 days in Marietta office-2 days at home_
**Come build your career.**
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
**The Job:**
The Senior Digital Marketing Specialist will lead and execute all commercial digital marketing for the Smart Storage Solutions business (Vidmar, LISTA, CribMaster).
This role will partner with the marketing team, commercial sales leadership, and commercial sales team members in driving lead generation. This role is pivotal in managing our digital presence, including our websites, marketing automation, and social media channels. The ideal candidate will also collaborate with other marketers to create compelling graphics and videos and support our events and tradeshows. This is an exciting opportunity for a creative and strategic thinker to make a significant impact on our brand's digital footprint.
As a Senior Digital Marketing Specialist, you'll be part of our Smart Storage team working as a hybrid employee at the Marietta, GA site.
You'll get to:
+ Works cross functionally with the Marketing and Commercial Sales Teams to organize and define the strategy for lead generating programs.
+ Project manages all tasks related to digital marketing execution.
+ Oversee the maintenance, optimization, and content updates of our new website.
+ Implement SEO best practices to enhance website visibility and user experience and monitor website performance and analytics to drive continuous improvement.
+ Manage and optimize marketing automation processes using Pardot and Salesforce (SFDC).
+ Develop and execute email marketing campaigns, lead nurturing workflows, customer segmentation strategies, analyze all campaign performance and provide actionable insights.
+ Assist in the planning and execution of events and tradeshows including coordinating marketing materials, booth setup, and promotional activities as well as managing event spend and budgets.
+ Develop and implement social media strategies to enhance our presence on LinkedIn and YouTube and create and schedule engaging content, and monitor social media channels, respond to inquiries, and engage with our audience to build brand loyalty.
+ Assist in conducting market research to identify target audiences, competitors, and trends, and provide insights to the marketing team to optimize marketing strategies.
+ Track and analyze the effectiveness of digital marketing initiatives, such as lead generation, website traffic, social media engagement, and provide reports and recommendations to improve future marketing strategies.
**The Person:**
You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
+ BA/BS Degree preferred. 3-5 years of Digital Marketing/Demand Generation or relevant experience
+ Computer proficiency to include Microsoft Office Suite and other ERP Systems. (SAP, BW, Salesforce, etc.).
Experience using various computer applications including Microsoft Excel, and other applications included in the Microsoft Office Suite
+ Proficiency using Pardot & Salesforce or other marketing automation platforms (Marketo, Hubspot, etc.).
+ Design software proficiency in Adobe Illustrator and Adobe In-Design.
+ Encourage a continuous improvement culture, coupled with a strong customer-oriented strategy
+ Must have a proven record of effective project management skills.
+ Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment.
+ Is agile and adaptable to change.
Adept at prioritization and re-prioritization as needed.
+ Perseverance.
Must have a can-do attitude and the desire to go above and beyond in all you do.
+ Must be a self-motivated individual who strives for excellence and continuous improvement through the use of analytical problem-solving skills.
Position Specific Requirements
+ Travel requirement - 25% - 50% of the time
+ Required to work and travel on weekends as needed for Business Events: Trade Shows, Customer Meetings, etc.
+ Required to work outside of core business hours (8am to 5pm) when necessary for business needs.
**The Details:**
You'll receive a competitive salary and a great benefits plan, including:
+ Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
+ Discounts on Stanley Black & Decker tools and other partner programs.
**And More:**
We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:
+
_Grow:_
Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
+
_Learn:_
Have access to a wealth of learning resources, including our digital learning portal.
+
_Belong:_
Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion
+
_Give Back:_
Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us!
\#LI-SZ1
#LI-Hybrid
**_We Don't Just Build The World, We Build Innovative Technology Too._**
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
**Who We Are**
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
**Benefits & Perks**
You'll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
**What You'll Also Get**
Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
**Learning & Development:**
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
**Diverse & Inclusive Culture:**
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
**Purpose-Driven Company:**
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
**EEO Statement:**
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at
accommodations@sbdinc.com .
Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov) (http://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf)