Tuckernuck
Growth Marketing Manager
Tuckernuck, Washington, District Of Columbia, United States, 20037
Title: Growth Marketing Manager
Location: Washington, D.C.Salary: Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime.Reports to: Caroline Volz, Director of Growth MarketingTravel: Occasional travel may be required
Position Overview
Tuckernuck is looking for a dynamic Growth Marketing Manager. This person will be responsible for project management and execution of paid strategies as well as analyzing performance data. The position encompasses managing performance across paid channels such as Paid Search, Paid Social, CTV, and Affiliate marketing. This person will be encouraged to help build out a testing roadmap based on market trends to improve channel efficiency and performance. They will have strong analytical and technical skills, with the ability to interpret complex data and turn insights into action.
Core ResponsibilitiesDrive paid media strategy and performance to achieve digital marketing goals within budget across performance channels such as paid search, paid social, affiliate and connected TV retargetingEnsure efficient and effective execution of all paid media campaignsManage the day-to-day relationship with the media agencyLead the strategic efforts in partnership with the media agency across all performance digital platformsMaintain close partnerships with media partners such as Google, Meta, Tiktok, Pinterest and moreDrive and manage the testing roadmap for performance channelsAnalyze key KPIs such as impressions, revenue, CVR%, ROAS, LTV, CAC, and more to make informed marketing decisions based on dataDevelop daily, weekly and monthly reporting of all campaigns and channels to share out with organizationWork closely with site, product, and technology teams to influence cross functional strategies and ensure site is optimized for the paid media trafficOversee creative brief development for digital marketing campaigns and collateralUpdate and maintain project plan for relevant marketing initiatives and deadlinesStay up to date on market trends and execute research projects on target markets to help inform geographic and demographic strategies.Originate new ideas for the digital marketing strategy
Skills & Experience7+ years of experience in growth marketing or paid media advertisingUnderstanding of paid search, paid social, display, and videoPrior experience managing a media agencyStrong writing and grammar skills, proofreading abilities, and copywriting abilitiesExcellent project management skills, capable of leading multiple initiatives simultaneouslyCreative thinking with an eye for design and the ability to work closely with graphic designers and content creators.Passion for the Tuckernuck brand and interested in retail/fashionExtremely detail oriented and constantly double checking work product before submissionProblem-solver with a proactive natureAbility to thrive in a fast-paced environmentProficient in Excel and ability to learn new software platforms quicklyInterest in data analytics to drive decisions
Tuckernuck Core Values
The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.Teamwork Makes the Dream WorkFind the FunStay AuthenticRespectEntrepreneurial SpiritStart Strong & Finish StrongHave Courage
Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Tuckernuck offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in this application or hiring process to accommodate a disability, you may request an accommodation at any time.
Location: Washington, D.C.Salary: Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime.Reports to: Caroline Volz, Director of Growth MarketingTravel: Occasional travel may be required
Position Overview
Tuckernuck is looking for a dynamic Growth Marketing Manager. This person will be responsible for project management and execution of paid strategies as well as analyzing performance data. The position encompasses managing performance across paid channels such as Paid Search, Paid Social, CTV, and Affiliate marketing. This person will be encouraged to help build out a testing roadmap based on market trends to improve channel efficiency and performance. They will have strong analytical and technical skills, with the ability to interpret complex data and turn insights into action.
Core ResponsibilitiesDrive paid media strategy and performance to achieve digital marketing goals within budget across performance channels such as paid search, paid social, affiliate and connected TV retargetingEnsure efficient and effective execution of all paid media campaignsManage the day-to-day relationship with the media agencyLead the strategic efforts in partnership with the media agency across all performance digital platformsMaintain close partnerships with media partners such as Google, Meta, Tiktok, Pinterest and moreDrive and manage the testing roadmap for performance channelsAnalyze key KPIs such as impressions, revenue, CVR%, ROAS, LTV, CAC, and more to make informed marketing decisions based on dataDevelop daily, weekly and monthly reporting of all campaigns and channels to share out with organizationWork closely with site, product, and technology teams to influence cross functional strategies and ensure site is optimized for the paid media trafficOversee creative brief development for digital marketing campaigns and collateralUpdate and maintain project plan for relevant marketing initiatives and deadlinesStay up to date on market trends and execute research projects on target markets to help inform geographic and demographic strategies.Originate new ideas for the digital marketing strategy
Skills & Experience7+ years of experience in growth marketing or paid media advertisingUnderstanding of paid search, paid social, display, and videoPrior experience managing a media agencyStrong writing and grammar skills, proofreading abilities, and copywriting abilitiesExcellent project management skills, capable of leading multiple initiatives simultaneouslyCreative thinking with an eye for design and the ability to work closely with graphic designers and content creators.Passion for the Tuckernuck brand and interested in retail/fashionExtremely detail oriented and constantly double checking work product before submissionProblem-solver with a proactive natureAbility to thrive in a fast-paced environmentProficient in Excel and ability to learn new software platforms quicklyInterest in data analytics to drive decisions
Tuckernuck Core Values
The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.Teamwork Makes the Dream WorkFind the FunStay AuthenticRespectEntrepreneurial SpiritStart Strong & Finish StrongHave Courage
Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Tuckernuck offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in this application or hiring process to accommodate a disability, you may request an accommodation at any time.