Academy Sports + Outdoors
Senior Manager Regional Marketing
Academy Sports + Outdoors, Katy, Texas, United States, 77494
Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth .
Job Description:
Education:
Bachelor’s degree in Marketing, Business, or related field of study or equivalent years of applicable experience required
Work Experiences:
6+ years of marketing experience in a retail, account services or agency practice in support of Fortune 500 sized direct to consumer company
2+ years experience with integrated cross functional projects required
Experience with marketing campaign management required
Retail experience and marketing activation experience preferred
Skills:
Superior interpersonal, written, and verbal communication skills, with the ability to create thorough documentation and interface effectively with individuals at various levels
Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
Excellent time management skills, with the ability to support multiple projects simultaneously
Capable of working effectively with minimal supervision
Strong presentation skills, with the ability to independently and effectively lead and administer meetings
Demonstrated ability to take initiative and operate with a sense of urgency
Proficient use of Microsoft Office programs, including Word and Excel
Responsibilities:
Marketing business support for assigned store region to drive best in class performance in opening new store locations, protecting store traffic share against competitive retail pressures and working to find turn key solutions to scale grassroots marketing partnerships
Serves as project lead and general manager for integrated new store marketing campaign planning, executions and measurement across market seeding, grand opening and sustainment phases
Leadership in the planning and execution of market share campaigns focused on protection from traffic share loss including competitive entry blunting campaigns
Manage agency execution of portfolio of grassroots sports and outdoors partners from definition and fulfillment of contract terms, invoicing and proof of performance measurement
Partner with cross functional marketing and omnichannel teams to provide localization support for enterprise go-to-market campaign execution
Manage execution of assigned strategic partnerships across sports properties and outdoor conservation groups
Work as a team player with other store operations support teams to meet business objectives
Oversee the budget for the assigned regions and support management of the total department budgets for Regional Marketing and New Stores
Identify and evaluate new marketing opportunities in the region
Analyze and evaluate ROI/effectiveness of programs and grassroots/community partnerships
Maintain current knowledge on state and federal laws that pertain to promotions and events and partner with legal and real estate on proper permitting and landlord permissions
Develop a thorough understanding of Academy policies, procedures and safety rules
Duties may change; team members may be required to perform other duties as assigned
Physical Requirements & Attendance:
Regular attendance required
Up to 50% travel, as needed
Ability to provide in-person support and coordination of promotional events on nights, weekends and holidays as dictated by business needs
Ability to lift up to thirty pounds unaided
Acceptable level of hearing and vision to perform job duties
Adhere to company work hours, policies, procedures, and rules governing professional staff behavior
Full time
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
Job Description:
Education:
Bachelor’s degree in Marketing, Business, or related field of study or equivalent years of applicable experience required
Work Experiences:
6+ years of marketing experience in a retail, account services or agency practice in support of Fortune 500 sized direct to consumer company
2+ years experience with integrated cross functional projects required
Experience with marketing campaign management required
Retail experience and marketing activation experience preferred
Skills:
Superior interpersonal, written, and verbal communication skills, with the ability to create thorough documentation and interface effectively with individuals at various levels
Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
Excellent time management skills, with the ability to support multiple projects simultaneously
Capable of working effectively with minimal supervision
Strong presentation skills, with the ability to independently and effectively lead and administer meetings
Demonstrated ability to take initiative and operate with a sense of urgency
Proficient use of Microsoft Office programs, including Word and Excel
Responsibilities:
Marketing business support for assigned store region to drive best in class performance in opening new store locations, protecting store traffic share against competitive retail pressures and working to find turn key solutions to scale grassroots marketing partnerships
Serves as project lead and general manager for integrated new store marketing campaign planning, executions and measurement across market seeding, grand opening and sustainment phases
Leadership in the planning and execution of market share campaigns focused on protection from traffic share loss including competitive entry blunting campaigns
Manage agency execution of portfolio of grassroots sports and outdoors partners from definition and fulfillment of contract terms, invoicing and proof of performance measurement
Partner with cross functional marketing and omnichannel teams to provide localization support for enterprise go-to-market campaign execution
Manage execution of assigned strategic partnerships across sports properties and outdoor conservation groups
Work as a team player with other store operations support teams to meet business objectives
Oversee the budget for the assigned regions and support management of the total department budgets for Regional Marketing and New Stores
Identify and evaluate new marketing opportunities in the region
Analyze and evaluate ROI/effectiveness of programs and grassroots/community partnerships
Maintain current knowledge on state and federal laws that pertain to promotions and events and partner with legal and real estate on proper permitting and landlord permissions
Develop a thorough understanding of Academy policies, procedures and safety rules
Duties may change; team members may be required to perform other duties as assigned
Physical Requirements & Attendance:
Regular attendance required
Up to 50% travel, as needed
Ability to provide in-person support and coordination of promotional events on nights, weekends and holidays as dictated by business needs
Ability to lift up to thirty pounds unaided
Acceptable level of hearing and vision to perform job duties
Adhere to company work hours, policies, procedures, and rules governing professional staff behavior
Full time
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.