The Cleveland Metropolitan School District (CMSD)
Director, Strategic Communications and Integrated Marketing
The Cleveland Metropolitan School District (CMSD), Cleveland, Ohio, United States, 44114
Position Type:Administration and Professionals
Date Posted:2024-02-26
Location: Administration or As Assigned
INTRODUCTION: CONTEXT AND MISSION
The Cleveland Metropolitan School District (CMSD) serves approximately 37,000 students in 100+ schools. Over the past several years, the Greater Cleveland community has united behind the collective goal of ensuring every child in Cleveland attends a high-quality school and every neighborhood has a multitude of great schools from which families can choose. The Cleveland Plan defines CMSD's approach to the reinvention of public education and holds our community accountable for the success of Cleveland's schoolchildren. The Cleveland Plan is supported by Ohio House Bill 525, which provides much-needed flexibility and autonomy for the district and its schools. Our schools have autonomy over human and financial resources in exchange for accountability for
performance. The principal has primary responsibility and accountability for establishing his or her school as a high-quality, high-expectations academic center with a focus on personalized instruction, professional support for teachers, and school-wide practices that lead to measurable results.
The Cleveland Metropolitan School District has developed standards of excellence that the district applies to all parts of the organization inclusive of schools, principals, school leadership teams, networks, and central office. Alignment between Standards of Excellence (SoE) and the district's Theory of Action helps ensure that principals are able to focus on scholar achievement and that central office supports are timely and effective.
Our Vision for Learning in a Post-Pandemic World:
In our pursuit of a more fair, just, and good system of education, we want each of our learners, both each of our scholars and each of their educators, to be individually and collectively presented with academically / intellectually complex tasks that are worthy of their productive struggle and allow them authentic opportunities to demonstrate their work and their learning of academic content and transferable skills in a joyful and adventurous environment.
THE OPPORTUNITY:
Reports to: Communication OfficerDepartment: External AffairsLocation: Administration/As AssignedFLSA Status: ExemptSalary Band: 15Compensation: $ 73,440. - $ 102,816.
The Cleveland Metropolitan School District (CMSD) marketing and communications department (under the External Affairs Division) seeks a results-driven communication professional with a proven track record in leading, creating, and executing comprehensive corporate communication strategies. The Director of Strategic Communications and Integrated Marketing will report to the Communication Officer to develop strategic communications and integrated marketing strategies for CMSD. They will be instrumental in shaping and maintaining CMSD's image and reputation while leading the development and execution of communication strategies to convey key messages, strengthen stakeholder relationships, and guide print and digital marketing strategies that inform external partners and promote the District. We are seeking a candidate with exceptional leadership, strategic thinking, and communication skills, backed by a demonstrated track record, to drive our strategic priorities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic CommunicationsSupport the Communications Officer in developing and carrying out a holistic communications plan encompassing portfolio-wide priorities and themes (including the District's strategic priorities, core values, and core measures)Develop strategic content, talking points, playbooks, and plans to support leaders, educators, schools, and other stakeholders.Lead editorial requests, including writing, editing, and proofing talking points, executive communications, presentations, and digital content.
Marketing ManagementMonitor and guide the District's integrated marketing initiatives, including the planning and production of digital, print, radio, and television marketing material and strategies that inform and promote the District and its programs to current and prospective CMSD students and families, community partners, and other stakeholders.Coordinate the purchase and planning of all paid media marketing and advertising, including digital, social media, and print.
Monitoring and TrackingStay up to date on industry trends, develop a system to track communications and marketing engagement/performance analytics to determine ways to grow our audience.Work directly with District's department and division leaders, school principals, and others on communications planning to meet their communications and marketing needs.Develop internal systems and processes for deploying communications, providing schools with templates, tracking content development concepts and ideas, and other coherent systems initiatives.Manage and empower a team of communication professionals, ensuring cohesiveness of the team's skillset to carry out department and District goals
Central and Coherent System AlignmentWork directly with District's department and division leaders, school principals, and others on communications planning to meet their communications and marketing needs.Develop internal systems and processes for deploying communications, providing schools with templates, tracking content development concepts and ideas, and other coherent systems initiatives.Manage and empower a team of communication professionals, ensuring cohesiveness of the team's skillset to carry out department and District goals.
QUALIFICATIONSA minimum of a bachelor's degree and seven years of experience in strategic communications, public relations, marketing, or communications are required.Proven experience in developing stakeholder communications and comprehensive marketing plans based on an organization's goals and priorities.Must have a strong grasp of earned, owned, and paid media concepts.Strong knowledge of integrated and multicultural marketing.Strong writing, editing, and proofreading skills as well as an ability to translate sometimes complex concepts into accessible written materials.Attention to detail and ability to coordinate multiple projects and deadlines in collaboration with others.Experience leading and empowering teams.
WORKING CONDITIONS/PHYSICAL DEMANDS
The characteristics listed below are representative of the work environment typically encountered by an individual while performing the essential duties of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform essential duties.Expected moving, walking, and standing consistent with an office environment and light physical effort in sedentary to light work and may involve some manipulation of lightweight items (5-10 pounds)May involve extended periods at a keyboard or workstationWhile performing the duties of this job, the employee is regularly required to stand, walk, and sit; use hands to finger, handle, or feel; and reach with hands and armsThe employee is frequently required to talk and/or hearSpecific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focusWhile performing the duties of this job, the employee is exposed to a normal office environmentLocal travel may be required for training/meetings and events
NOTE:
The above-stated duties are intended to outline those functions typically performed by individuals assigned to this classification. This description of duties is not intended to be all-inclusive or to limit the discretionary authority of management to assign other tasks of a similar nature or level of responsibility.
Education
To Apply
Please submit your resume and application using Workday, our online human capital management system. Please note that an offer of employment will be subject to the successful completion of an FBI/BCI background check and drug screen.
EEO Statement
We believe that equity and inclusion at CMSD is an essential call to action, a catalyst to ensure value and appreciation among all our employees, so we may be fair and welcoming now and in the future. CMSD provides equal opportunities for employment, retention and advancement of all personnel by administering all terms and conditions of employment regardless of race, color, ethnicity, ancestry, national origin, sex, disability or genetic information, age, citizenship status, military status, sexual orientation or expression, socio-economic status, title, other dimensions of identity, or any other characteristic protected by law.
The District's Policy Prohibiting Discrimination, Discriminatory Harassment, and Sexual Harassment and the District's Title IX grievance procedures, including information on how to report or file a complaint of discrimination, how to report or file a formal complaint of sexual harassment, and how the District will respond, may be accessed on the District's Civil Rights Notices webpage, available at ClevelandMetroSchools.org/domain/105. The District's Title IX Coordinator / Director of Equal Employment Opportunity may be reached at:
1111 Superior Avenue East, Suite 1800
Cleveland, Ohio 44114
(216)-838-0070
TitleIX_EEO@ClevelandMetroSchools.org
Date Posted:2024-02-26
Location: Administration or As Assigned
INTRODUCTION: CONTEXT AND MISSION
The Cleveland Metropolitan School District (CMSD) serves approximately 37,000 students in 100+ schools. Over the past several years, the Greater Cleveland community has united behind the collective goal of ensuring every child in Cleveland attends a high-quality school and every neighborhood has a multitude of great schools from which families can choose. The Cleveland Plan defines CMSD's approach to the reinvention of public education and holds our community accountable for the success of Cleveland's schoolchildren. The Cleveland Plan is supported by Ohio House Bill 525, which provides much-needed flexibility and autonomy for the district and its schools. Our schools have autonomy over human and financial resources in exchange for accountability for
performance. The principal has primary responsibility and accountability for establishing his or her school as a high-quality, high-expectations academic center with a focus on personalized instruction, professional support for teachers, and school-wide practices that lead to measurable results.
The Cleveland Metropolitan School District has developed standards of excellence that the district applies to all parts of the organization inclusive of schools, principals, school leadership teams, networks, and central office. Alignment between Standards of Excellence (SoE) and the district's Theory of Action helps ensure that principals are able to focus on scholar achievement and that central office supports are timely and effective.
Our Vision for Learning in a Post-Pandemic World:
In our pursuit of a more fair, just, and good system of education, we want each of our learners, both each of our scholars and each of their educators, to be individually and collectively presented with academically / intellectually complex tasks that are worthy of their productive struggle and allow them authentic opportunities to demonstrate their work and their learning of academic content and transferable skills in a joyful and adventurous environment.
THE OPPORTUNITY:
Reports to: Communication OfficerDepartment: External AffairsLocation: Administration/As AssignedFLSA Status: ExemptSalary Band: 15Compensation: $ 73,440. - $ 102,816.
The Cleveland Metropolitan School District (CMSD) marketing and communications department (under the External Affairs Division) seeks a results-driven communication professional with a proven track record in leading, creating, and executing comprehensive corporate communication strategies. The Director of Strategic Communications and Integrated Marketing will report to the Communication Officer to develop strategic communications and integrated marketing strategies for CMSD. They will be instrumental in shaping and maintaining CMSD's image and reputation while leading the development and execution of communication strategies to convey key messages, strengthen stakeholder relationships, and guide print and digital marketing strategies that inform external partners and promote the District. We are seeking a candidate with exceptional leadership, strategic thinking, and communication skills, backed by a demonstrated track record, to drive our strategic priorities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic CommunicationsSupport the Communications Officer in developing and carrying out a holistic communications plan encompassing portfolio-wide priorities and themes (including the District's strategic priorities, core values, and core measures)Develop strategic content, talking points, playbooks, and plans to support leaders, educators, schools, and other stakeholders.Lead editorial requests, including writing, editing, and proofing talking points, executive communications, presentations, and digital content.
Marketing ManagementMonitor and guide the District's integrated marketing initiatives, including the planning and production of digital, print, radio, and television marketing material and strategies that inform and promote the District and its programs to current and prospective CMSD students and families, community partners, and other stakeholders.Coordinate the purchase and planning of all paid media marketing and advertising, including digital, social media, and print.
Monitoring and TrackingStay up to date on industry trends, develop a system to track communications and marketing engagement/performance analytics to determine ways to grow our audience.Work directly with District's department and division leaders, school principals, and others on communications planning to meet their communications and marketing needs.Develop internal systems and processes for deploying communications, providing schools with templates, tracking content development concepts and ideas, and other coherent systems initiatives.Manage and empower a team of communication professionals, ensuring cohesiveness of the team's skillset to carry out department and District goals
Central and Coherent System AlignmentWork directly with District's department and division leaders, school principals, and others on communications planning to meet their communications and marketing needs.Develop internal systems and processes for deploying communications, providing schools with templates, tracking content development concepts and ideas, and other coherent systems initiatives.Manage and empower a team of communication professionals, ensuring cohesiveness of the team's skillset to carry out department and District goals.
QUALIFICATIONSA minimum of a bachelor's degree and seven years of experience in strategic communications, public relations, marketing, or communications are required.Proven experience in developing stakeholder communications and comprehensive marketing plans based on an organization's goals and priorities.Must have a strong grasp of earned, owned, and paid media concepts.Strong knowledge of integrated and multicultural marketing.Strong writing, editing, and proofreading skills as well as an ability to translate sometimes complex concepts into accessible written materials.Attention to detail and ability to coordinate multiple projects and deadlines in collaboration with others.Experience leading and empowering teams.
WORKING CONDITIONS/PHYSICAL DEMANDS
The characteristics listed below are representative of the work environment typically encountered by an individual while performing the essential duties of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform essential duties.Expected moving, walking, and standing consistent with an office environment and light physical effort in sedentary to light work and may involve some manipulation of lightweight items (5-10 pounds)May involve extended periods at a keyboard or workstationWhile performing the duties of this job, the employee is regularly required to stand, walk, and sit; use hands to finger, handle, or feel; and reach with hands and armsThe employee is frequently required to talk and/or hearSpecific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focusWhile performing the duties of this job, the employee is exposed to a normal office environmentLocal travel may be required for training/meetings and events
NOTE:
The above-stated duties are intended to outline those functions typically performed by individuals assigned to this classification. This description of duties is not intended to be all-inclusive or to limit the discretionary authority of management to assign other tasks of a similar nature or level of responsibility.
Education
To Apply
Please submit your resume and application using Workday, our online human capital management system. Please note that an offer of employment will be subject to the successful completion of an FBI/BCI background check and drug screen.
EEO Statement
We believe that equity and inclusion at CMSD is an essential call to action, a catalyst to ensure value and appreciation among all our employees, so we may be fair and welcoming now and in the future. CMSD provides equal opportunities for employment, retention and advancement of all personnel by administering all terms and conditions of employment regardless of race, color, ethnicity, ancestry, national origin, sex, disability or genetic information, age, citizenship status, military status, sexual orientation or expression, socio-economic status, title, other dimensions of identity, or any other characteristic protected by law.
The District's Policy Prohibiting Discrimination, Discriminatory Harassment, and Sexual Harassment and the District's Title IX grievance procedures, including information on how to report or file a complaint of discrimination, how to report or file a formal complaint of sexual harassment, and how the District will respond, may be accessed on the District's Civil Rights Notices webpage, available at ClevelandMetroSchools.org/domain/105. The District's Title IX Coordinator / Director of Equal Employment Opportunity may be reached at:
1111 Superior Avenue East, Suite 1800
Cleveland, Ohio 44114
(216)-838-0070
TitleIX_EEO@ClevelandMetroSchools.org