Trane Technologies
Marketing Specialist, Technical Personas
Trane Technologies, La Crosse, Wisconsin, us, 54602
At Trane TechnologiesTM (https://www.tranetechnologies.com/) and through our businesses including Trane® (https://www.trane.com/) and Thermo King® (https://www.thermoking.com/) , we create innovative climate solutions for buildings, homes, and transportation that challenge what’s possible for a sustainable world. We're a team that dares to look at the world's challenges and see impactful possibilities. We believe in a better future when we uplift others and enable our people to thrive at work and at home. We boldly go.
Job Summary
：
Join our team as a Marketing Specialist, Technical Personas for Trane Commercial Americas marketing team. Trane is focused on helping our technical personas decarbonize the built environment through technology and innovations in electrified heating, energy efficient HVAC systems, and energy storage. This is a critical role to support a strong customer experience for our Contractor and Engineer customers. The role will focus on building brand awareness and preference as well as demand creation for our full line of equipment and controls solutions. As you navigate cross functional teams, you will have the ability to dig into customer needs and use your problem-solving skills and strong attention to detail to create impactful educational and training programs to share with our technical personas. Use your creativity to create strong engagements with our customers through a variety of channels both virtual and in-person.
Thrive at work and at home:
Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!
Family building benefits include fertility coverage and adoption/surrogacy assistance.
401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.
Paid time off, including in support of volunteer and parental leave needs.
Educational and training opportunities through company programs along with tuition assistance and student debt support.
Learn more about our benefits here (https://careers.tranetechnologies.com/global/en/benefits) !
Where is the Work:
This position is a hybrid schedule (3 days onsite) and would ideally be located at our Davidson, NC location. However, it could also be open to those with the ability to work a hybrid schedule out of our other office locations in the United States.
Responsibilities:
Content Creation
: aligned with marketing plans you’ll develop compelling content such as customer training, customer stories, presentations, webinars / speaking engagements, articles, digital ads, marketing automation emails, videos, website enhancements and more in collaboration with teams and 3 rd party vendors.
Campaign Execution:
review campaign tactics before deployment to ensure all elements such as messaging, photos, abstracts, bios, resource links, URLs, landing pages, and legal reviews are accurate and engaging to the audience. As needed, attend and assist with in-person or hybrid training and events.
Communication:
develop communications on campaign initiatives to share through established channels and present to internal teams in coordination with Marketing Manager.
Tracking and Measurement
: Review marketing initiatives to ensure success metrics have been added in dashboards and provide insights or recommendations for improvements.
Overall planning and coordination:
drafting briefs, summarizing meeting notes, gathering needed information and follow-up with n Presence Management (LPM) platforms Yext & DAC, supporting the growth of new capabilities as well as management of day-to-day updates when needed.
Qualifications:
Bachelor’s degree in marketing, communications, or business-related field
2 – 5 years of marketing experience
Proven experience managing multiple projects simultaneously while meeting deadlines
Ability to work across cross-functional teams
Strong written and verbal communication skills
Experience with Wrike, Marketo / marketing automation, Social channels, Chorus/Firstup products, Adobe AEM and Salesforce and Training platforms, is preferred.
Competencies:
Solid project management skills with the ability to manage competing deadlines and priorities.
Desire to consistently improve the customer experience.
Ability to navigate through ambiguity.
Collaborative working approach
Self-motivated and action-oriented
Compensation:
Base Pay Range: $71,000-$94,000Disclaimer: This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed.
Equal Employment Opportunity:
We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.
Job Summary
：
Join our team as a Marketing Specialist, Technical Personas for Trane Commercial Americas marketing team. Trane is focused on helping our technical personas decarbonize the built environment through technology and innovations in electrified heating, energy efficient HVAC systems, and energy storage. This is a critical role to support a strong customer experience for our Contractor and Engineer customers. The role will focus on building brand awareness and preference as well as demand creation for our full line of equipment and controls solutions. As you navigate cross functional teams, you will have the ability to dig into customer needs and use your problem-solving skills and strong attention to detail to create impactful educational and training programs to share with our technical personas. Use your creativity to create strong engagements with our customers through a variety of channels both virtual and in-person.
Thrive at work and at home:
Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!
Family building benefits include fertility coverage and adoption/surrogacy assistance.
401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.
Paid time off, including in support of volunteer and parental leave needs.
Educational and training opportunities through company programs along with tuition assistance and student debt support.
Learn more about our benefits here (https://careers.tranetechnologies.com/global/en/benefits) !
Where is the Work:
This position is a hybrid schedule (3 days onsite) and would ideally be located at our Davidson, NC location. However, it could also be open to those with the ability to work a hybrid schedule out of our other office locations in the United States.
Responsibilities:
Content Creation
: aligned with marketing plans you’ll develop compelling content such as customer training, customer stories, presentations, webinars / speaking engagements, articles, digital ads, marketing automation emails, videos, website enhancements and more in collaboration with teams and 3 rd party vendors.
Campaign Execution:
review campaign tactics before deployment to ensure all elements such as messaging, photos, abstracts, bios, resource links, URLs, landing pages, and legal reviews are accurate and engaging to the audience. As needed, attend and assist with in-person or hybrid training and events.
Communication:
develop communications on campaign initiatives to share through established channels and present to internal teams in coordination with Marketing Manager.
Tracking and Measurement
: Review marketing initiatives to ensure success metrics have been added in dashboards and provide insights or recommendations for improvements.
Overall planning and coordination:
drafting briefs, summarizing meeting notes, gathering needed information and follow-up with n Presence Management (LPM) platforms Yext & DAC, supporting the growth of new capabilities as well as management of day-to-day updates when needed.
Qualifications:
Bachelor’s degree in marketing, communications, or business-related field
2 – 5 years of marketing experience
Proven experience managing multiple projects simultaneously while meeting deadlines
Ability to work across cross-functional teams
Strong written and verbal communication skills
Experience with Wrike, Marketo / marketing automation, Social channels, Chorus/Firstup products, Adobe AEM and Salesforce and Training platforms, is preferred.
Competencies:
Solid project management skills with the ability to manage competing deadlines and priorities.
Desire to consistently improve the customer experience.
Ability to navigate through ambiguity.
Collaborative working approach
Self-motivated and action-oriented
Compensation:
Base Pay Range: $71,000-$94,000Disclaimer: This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed.
Equal Employment Opportunity:
We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.