Generac Power Systems
Vice President Residential Marketing
Generac Power Systems, Waukesha, Wisconsin, United States, 53188
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
Dealer Engagement Vision and Strategy:
Develop and articulate a comprehensive dealer and installer marketing strategy that brings in new dealers and gets dealers to sell more of our products. Segment dealers and installers to determine how to best serve them and support them in generating and closing leads.
Dealer Engagement Roadmap Development and Planning:
Develop dealer journeys, and contribute to development of roadmap to sequence investments across the Generac ecosystem in partnership with IT, marketing and sales to inform how we evolve and operationalize platforms like our dealer CRM, Salesforce.com, and our proprietary PowerPlay tool.
Dealer CRM and Communication:
Lead the marketing strategy and planning for dealer and installer journeys including data capture, segmentation, analysis, and insights generation, to drive personalized and targeted marketing campaigns and initiatives.
Enable Dealer-Led Consumer Lead Generation:
Determine when and how lead generation should be initiated by dealers and installers vs. Generac corporately. Enable dealers to implement lead generation strategies to drive consumer interest and engagement, utilizing a mix of marketing channels. Lead and evolve the “marketing on demand” capability.
Support Expanding the Portfolio of Generac Products Sold by Dealers & Installers
: Lead the development, communication and commercialization of product offerings and initiatives across the dealer and installer channel. Lead the strategy and execution of expanding the dealers’ Generac portfolio from primarily home standby generators to a wide-ranging whole home energy management ecosystem.
Performance Measurement and Optimization:
Partner with Analytics to establish KPIs and metrics to measure the effectiveness of initiatives, and continuously optimize strategies and tactics to drive performance improvements.
Compliance and Risk Management:
Ensure compliance with regulatory requirements and adherence to best practices in data privacy, security, and digital accessibility.
Dealer Relationship Management:
Cultivate strong relationships with sales and with key stakeholders within the dealer and installer network, serving as the primary point of contact for marketing support and guidance.
Team Leadership and Management:
Build, mentor, and lead a high-performing team of digital professionals, fostering a culture of innovation, collaboration, and continuous improvement.
Cross-Functional Collaboration:
Collaborate closely with stakeholders across marketing, technology, sales, operations, and other functions to ensure alignment and integration of initiatives.
Physical Demands
: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
Dealer Engagement Vision and Strategy:
Develop and articulate a comprehensive dealer and installer marketing strategy that brings in new dealers and gets dealers to sell more of our products. Segment dealers and installers to determine how to best serve them and support them in generating and closing leads.
Dealer Engagement Roadmap Development and Planning:
Develop dealer journeys, and contribute to development of roadmap to sequence investments across the Generac ecosystem in partnership with IT, marketing and sales to inform how we evolve and operationalize platforms like our dealer CRM, Salesforce.com, and our proprietary PowerPlay tool.
Dealer CRM and Communication:
Lead the marketing strategy and planning for dealer and installer journeys including data capture, segmentation, analysis, and insights generation, to drive personalized and targeted marketing campaigns and initiatives.
Enable Dealer-Led Consumer Lead Generation:
Determine when and how lead generation should be initiated by dealers and installers vs. Generac corporately. Enable dealers to implement lead generation strategies to drive consumer interest and engagement, utilizing a mix of marketing channels. Lead and evolve the “marketing on demand” capability.
Support Expanding the Portfolio of Generac Products Sold by Dealers & Installers
: Lead the development, communication and commercialization of product offerings and initiatives across the dealer and installer channel. Lead the strategy and execution of expanding the dealers’ Generac portfolio from primarily home standby generators to a wide-ranging whole home energy management ecosystem.
Performance Measurement and Optimization:
Partner with Analytics to establish KPIs and metrics to measure the effectiveness of initiatives, and continuously optimize strategies and tactics to drive performance improvements.
Compliance and Risk Management:
Ensure compliance with regulatory requirements and adherence to best practices in data privacy, security, and digital accessibility.
Dealer Relationship Management:
Cultivate strong relationships with sales and with key stakeholders within the dealer and installer network, serving as the primary point of contact for marketing support and guidance.
Team Leadership and Management:
Build, mentor, and lead a high-performing team of digital professionals, fostering a culture of innovation, collaboration, and continuous improvement.
Cross-Functional Collaboration:
Collaborate closely with stakeholders across marketing, technology, sales, operations, and other functions to ensure alignment and integration of initiatives.
Physical Demands
: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.