Nestle
Associate Brand Marketing - Perrier
Nestle, Arlington, Virginia, United States, 22201
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
POSITION SUMMARY
Bonjour new opportunities! As a Brand Experience and Development Associate, you will be joining the Perrier brand at a pivotal point in its 160 year history. With the launch of Maison Perrier, we are establishing a place for our brand in the exciting category of sparkling waters and attracting new users to the franchise. We are looking for someone with the passion and vision to lead our cross-functional teams including Sales, Operations, and Finance and agency partners to ensure executional excellence in our launch year and beyond.
Ready to say oui to this exciting opportunity? Apply today!
KEY RESPONSIBILITIES
Consumer & Customer Intimacy
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications
Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
Business Planning
P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunities
Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy
Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications
Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership
Brand and Product Experience
Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
Activate brand’s nutrition health and wellness proposition in consumer communication
Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach
Management of budget, as well as evaluate share, sales and profit for the brand
Support packaging changes due to product, graphic and/or formula changes
Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data
In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy
Commercial Excellence
Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute
Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment
Support packaging changes due to product, graphic and/or formula changes
Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior
Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.
KEY ACTIVITIES INCLUDE
Experience:
Product Brand/Marketing Communications Strategy, Media Strategy, MBP & QBR, PFME, Consumer Pricing (SRM), Consumer Marketing Operations & Execution, Insights & Analytics, eCommerce, Agency Management, Supply/Materials tradeoffs, Customer meetings
Development:
Category, Brand, and Consumer Strategy, Brand Identity, Product Proposition, MBS/Long-term Strategy PPA Strategy, Product Innovation, Portfolio Mgmt, Portfolio Optimization, Channel Strategy, Sustainability, New Business Models, Nutrition, Insights & Analytics, Product Quality, Product Innovation & Renovation, Design Strategy (packaging)– restage, Operations Strategy, Procurement & Sourcing Strategy, Trade Strategy, Channel Strategy, Category Expertise, Upfront storyline planning with Sales team, Feedback to improve Sales content
QUALIFICATIONS / CERTIFICATIONS
Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience, MBA preferred
Knowledge of budget control methods, policies and procedures
Strong negotiation and relationship building skills
Strong research and strategic analysis skills
Ability to work independently, autonomously and adapt quickly to change to deliver results
Must have strong problem-solving and decision-making skills.
Excellent communication (both verbal and written) and interpersonal skills.
Basic financial acumen and the understanding of calculating risk/return on business decisions.
Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines. Proficient in Microsoft Office Applications
CRITICAL EXPERIENCES
At least 1-3 years of work experience in marketing or brand management
Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
Experience leading marketing communication projects including digital and media strategies
Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems
316267
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
POSITION SUMMARY
Bonjour new opportunities! As a Brand Experience and Development Associate, you will be joining the Perrier brand at a pivotal point in its 160 year history. With the launch of Maison Perrier, we are establishing a place for our brand in the exciting category of sparkling waters and attracting new users to the franchise. We are looking for someone with the passion and vision to lead our cross-functional teams including Sales, Operations, and Finance and agency partners to ensure executional excellence in our launch year and beyond.
Ready to say oui to this exciting opportunity? Apply today!
KEY RESPONSIBILITIES
Consumer & Customer Intimacy
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications
Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
Business Planning
P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunities
Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy
Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications
Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership
Brand and Product Experience
Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
Activate brand’s nutrition health and wellness proposition in consumer communication
Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach
Management of budget, as well as evaluate share, sales and profit for the brand
Support packaging changes due to product, graphic and/or formula changes
Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data
In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy
Commercial Excellence
Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute
Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment
Support packaging changes due to product, graphic and/or formula changes
Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior
Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.
KEY ACTIVITIES INCLUDE
Experience:
Product Brand/Marketing Communications Strategy, Media Strategy, MBP & QBR, PFME, Consumer Pricing (SRM), Consumer Marketing Operations & Execution, Insights & Analytics, eCommerce, Agency Management, Supply/Materials tradeoffs, Customer meetings
Development:
Category, Brand, and Consumer Strategy, Brand Identity, Product Proposition, MBS/Long-term Strategy PPA Strategy, Product Innovation, Portfolio Mgmt, Portfolio Optimization, Channel Strategy, Sustainability, New Business Models, Nutrition, Insights & Analytics, Product Quality, Product Innovation & Renovation, Design Strategy (packaging)– restage, Operations Strategy, Procurement & Sourcing Strategy, Trade Strategy, Channel Strategy, Category Expertise, Upfront storyline planning with Sales team, Feedback to improve Sales content
QUALIFICATIONS / CERTIFICATIONS
Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience, MBA preferred
Knowledge of budget control methods, policies and procedures
Strong negotiation and relationship building skills
Strong research and strategic analysis skills
Ability to work independently, autonomously and adapt quickly to change to deliver results
Must have strong problem-solving and decision-making skills.
Excellent communication (both verbal and written) and interpersonal skills.
Basic financial acumen and the understanding of calculating risk/return on business decisions.
Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines. Proficient in Microsoft Office Applications
CRITICAL EXPERIENCES
At least 1-3 years of work experience in marketing or brand management
Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
Experience leading marketing communication projects including digital and media strategies
Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems
316267
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy