Adobe
Global Alliance Marketing Lead
Adobe, San Jose, California, United States, 95199
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityWe are looking for an experienced
Global Alliance Marketing Lead
who will manage the marketing relationship with key global alliance partners to develop and execute joint strategic partner marketing plans. You will use a strong mix of skills and abilities including relationship and project management, alliance marketing sales-facing relationships and cross-functional marketing experience.What you'll doLead the development of global joint marketing plans with Adobe's top Global Alliance Partners
Work with partners and partner sales team to develop strategic marketing plans that create new partner pipeline and progress existing partner deals through the best mix of marketing channels (ie: thought leadership, events, content development, executive engagements, etc.)
Identify top opportunities for business engagements (internal and customer facing) with senior leadership supporting the alliance partnerships
Co-develop the plans, presence and execution of Partner sponsorships of flagship Adobe global events, global partner events, and 3rd party conferences.
Collaborate closely with the Adobe ABM and Segment Marketing teams
Track and report on success metrics and ROI
Own and manage a sizeable marketing budget
Engage appropriate alliance partners to support key Adobe announcements
Jointly develop customer success stories and value propositions to highlight partnership wins and support best practices working with the Partner ecosystem
What you need to succeed8+ years experience in an enterprise marketing role within the tech industry
Bachelor's Degree in relevant field preferred.
Experience and proven track record with account-based marketing initiatives.
Experience working closely with sales and operations in customer-facing roles
Ability to work in fast-paced, high-pressure situations
Ability to implement programs quickly and effectively with strong attention to detail
Excellent written and verbal communication skills
Familiar with reporting on metrics and pivoting from data insights
Strategic planner and problem solver
Some domestic travel may be required
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $100,100 -- $206,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityWe are looking for an experienced
Global Alliance Marketing Lead
who will manage the marketing relationship with key global alliance partners to develop and execute joint strategic partner marketing plans. You will use a strong mix of skills and abilities including relationship and project management, alliance marketing sales-facing relationships and cross-functional marketing experience.What you'll doLead the development of global joint marketing plans with Adobe's top Global Alliance Partners
Work with partners and partner sales team to develop strategic marketing plans that create new partner pipeline and progress existing partner deals through the best mix of marketing channels (ie: thought leadership, events, content development, executive engagements, etc.)
Identify top opportunities for business engagements (internal and customer facing) with senior leadership supporting the alliance partnerships
Co-develop the plans, presence and execution of Partner sponsorships of flagship Adobe global events, global partner events, and 3rd party conferences.
Collaborate closely with the Adobe ABM and Segment Marketing teams
Track and report on success metrics and ROI
Own and manage a sizeable marketing budget
Engage appropriate alliance partners to support key Adobe announcements
Jointly develop customer success stories and value propositions to highlight partnership wins and support best practices working with the Partner ecosystem
What you need to succeed8+ years experience in an enterprise marketing role within the tech industry
Bachelor's Degree in relevant field preferred.
Experience and proven track record with account-based marketing initiatives.
Experience working closely with sales and operations in customer-facing roles
Ability to work in fast-paced, high-pressure situations
Ability to implement programs quickly and effectively with strong attention to detail
Excellent written and verbal communication skills
Familiar with reporting on metrics and pivoting from data insights
Strategic planner and problem solver
Some domestic travel may be required
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $100,100 -- $206,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.