Presidio Medical, Inc.
Senior Director, Marketing
Presidio Medical, Inc., San Mateo, California, United States, 94409
Job Summary:
Responsible for managing all classical marketing functions in a high-growth company, including upstream and downstream: product launch planning, next gen product definition, market research, product management, product training, and marketing communications and programs.
Essential Duties and Responsibilities:
Develop and lead commercial launch plan activities including market research efforts product positioning, segmentation, targeting, pricing strategy, and sales strategy.Lead launch planning process in coordination with other functional areas to ensure seamless launch in various geographies.Analyze qualitative and quantitative data to develop a deep understanding of market and technology needs, trends, and disruptors, translating this analysis into business opportunities and actions.Collaborate with R&D and other cross-functional partners in leading projects through the product development lifecycle up to commercialization.Continually assess customer satisfaction with product and service, and be the "voice of the customer" interfacing with other functions within the Company.Identify market research needs and work with appropriate stakeholders to collect voice of customer feedback utilizing multiple methodologies.Work closely with physician customers to better understand needs and solicit concept feedback. Facilitate customer meetings and advisory board discussions.Carefully monitor the competition and strategically position products to maximize differentiation, market adoption, and revenue growth.Develop, implement, and monitor advertising and promotional activities such as marketing materials, public relations, and related items.Manage company website and work with developers on new content as needed to support strategic marketing plan as the company progresses.Develop and maintain strong relationships with key opinion leaders (KOLs) to help achieve the Company's clinical objectives and medical education.Manage Company presence at relevant scientific, technical, and business meetings and conferences.Maintain in-depth knowledge of the neuromodulation market, competitive landscape, clinical environment, and other developments related to Presidio's products.Proactively support Presidio's goals and objectives, policies and procedures, Good Manufacturing Practices, and FDA regulations.Travel up to 25% of the time to ensure consistent and frequent contact with KOLs,clinical sites, support cases and training, and attend critical industry meetings.Comply with Presidio Medical's quality system requirements as well as any applicable regulatory requirements.Comply with all health and safety regulations, policies, and work practices.Other duties as assigned.Qualification Requirements: Experience:
Minimum 8 years related marketing experience in the medical device industry. Experience in active implantable device strongly desired.Previous people management experience a plus.Knowledge/skills/Abilities:
Required
Proven track record of bringing products to market through commercial launch planning and execution.Experience supporting a core team and marketing plans for new product developmentStrong financial acumen, modeling, and analytical skills enabling business analysis, progress tracking and visibility, and data driven decisions.Demonstrated experience in developing/executing business, marketing and launch plans.Demonstrated ability to lead teams and drive cross-functional results without having personnel responsibility over the team members.Excellent communication and presentation skills.Team player who is able to positively motivate team members and collaborate and build good working relationships with other departments.Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.Computer skills including experience with Microsoft Office.Education:
Bachelor's degree in Business, Engineering, Marketing or related field required. MBA is a plus.Physical Demands:
Varied sitting, standing, and walking.Ability to lift and carry 50lbs. or less.
Responsible for managing all classical marketing functions in a high-growth company, including upstream and downstream: product launch planning, next gen product definition, market research, product management, product training, and marketing communications and programs.
Essential Duties and Responsibilities:
Develop and lead commercial launch plan activities including market research efforts product positioning, segmentation, targeting, pricing strategy, and sales strategy.Lead launch planning process in coordination with other functional areas to ensure seamless launch in various geographies.Analyze qualitative and quantitative data to develop a deep understanding of market and technology needs, trends, and disruptors, translating this analysis into business opportunities and actions.Collaborate with R&D and other cross-functional partners in leading projects through the product development lifecycle up to commercialization.Continually assess customer satisfaction with product and service, and be the "voice of the customer" interfacing with other functions within the Company.Identify market research needs and work with appropriate stakeholders to collect voice of customer feedback utilizing multiple methodologies.Work closely with physician customers to better understand needs and solicit concept feedback. Facilitate customer meetings and advisory board discussions.Carefully monitor the competition and strategically position products to maximize differentiation, market adoption, and revenue growth.Develop, implement, and monitor advertising and promotional activities such as marketing materials, public relations, and related items.Manage company website and work with developers on new content as needed to support strategic marketing plan as the company progresses.Develop and maintain strong relationships with key opinion leaders (KOLs) to help achieve the Company's clinical objectives and medical education.Manage Company presence at relevant scientific, technical, and business meetings and conferences.Maintain in-depth knowledge of the neuromodulation market, competitive landscape, clinical environment, and other developments related to Presidio's products.Proactively support Presidio's goals and objectives, policies and procedures, Good Manufacturing Practices, and FDA regulations.Travel up to 25% of the time to ensure consistent and frequent contact with KOLs,clinical sites, support cases and training, and attend critical industry meetings.Comply with Presidio Medical's quality system requirements as well as any applicable regulatory requirements.Comply with all health and safety regulations, policies, and work practices.Other duties as assigned.Qualification Requirements: Experience:
Minimum 8 years related marketing experience in the medical device industry. Experience in active implantable device strongly desired.Previous people management experience a plus.Knowledge/skills/Abilities:
Required
Proven track record of bringing products to market through commercial launch planning and execution.Experience supporting a core team and marketing plans for new product developmentStrong financial acumen, modeling, and analytical skills enabling business analysis, progress tracking and visibility, and data driven decisions.Demonstrated experience in developing/executing business, marketing and launch plans.Demonstrated ability to lead teams and drive cross-functional results without having personnel responsibility over the team members.Excellent communication and presentation skills.Team player who is able to positively motivate team members and collaborate and build good working relationships with other departments.Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.Computer skills including experience with Microsoft Office.Education:
Bachelor's degree in Business, Engineering, Marketing or related field required. MBA is a plus.Physical Demands:
Varied sitting, standing, and walking.Ability to lift and carry 50lbs. or less.